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Content Trumps: What Can a Content Audit of 22 Top Blogs Teach You?
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Content Trumps: What Can a Content Audit of 22 Top Blogs Teach You?

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We perform a content audit on 22 top blogs. How are they using video, slides, audio, lists, infographics and documents? …

We perform a content audit on 22 top blogs. How are they using video, slides, audio, lists, infographics and documents?

17 out of 22 blogs used video (78%)
8 out of 22 blogs used audio (37%)
10 out of 22 Blogs used slides (46%)
22 out of 22 Blogs used lists (100%)
20 out of 22 Blogs used graphics (91%)
1 out of 22 Blogs used docs (5%)

Lots more valuable insights can be drawn from this simple analysis.

Want to have an analysis done on your blog? Read the slides for more information.

What can you learn from these top blogs:

bufferapp.com, business2community.com, businessesgrow.com, clickz.com, contentmarketinginstitute.com, convinceandconvert.com, copyblogger.com, ducttapemarketing.com, heidicohen.com, hubspot.com, jeffbullas.com, kissmetrics.com
mackcollier.com, marketingprofs.com, maximizesocialbusiness.com, problogger.net, searchengineland.com, smartinsights.com, socialmediaexaminer.com, socialmediatoday.com
spinsucks.com, thesocialmediahat.com

Original post:

http://blog.list.ly/2013/07/22/what-can-a-content-audit-of-22-top-blogs-teach-you/

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Transcript

  • 1. TRUMPS CONTENT IS THIS YOU Tuesday, 30 July, 13
  • 2. WE KNOW CONTENT IS KING Tuesday, 30 July, 13
  • 3. BUT WHOSE CONTENT TRUMPS ALL? Tuesday, 30 July, 13
  • 4. Copyright Boomylabs 2011-2013 Last Week: Social Vs Content We segmented networks (Social vs Content) We highlighted six types of content network http:// www.slideshare. net/nickkellet/ what-makes- content-social- socialetworksvsc ontentnetworks Tuesday, 30 July, 13
  • 5. Copyright Boomylabs 2011-2013 This Week: We Audit 550 Posts We analyze the shareable content on 22 top blogs http://bufferapp.com http://business2community.com http://businessesgrow.com http://clickz.com http:// contentmarketinginstitute.com http://convinceandconvert.com http://copyblogger.com http://ducttapemarketing.com http://heidicohen.com http://hubspot.com http://jeffbullas.com http://kissmetrics.com http://mackcollier.com http://marketingprofs.com http:// maximizesocialbusiness.com http://problogger.net http://searchengineland.com http://smartinsights.com http://socialmediaexaminer.com http://socialmediatoday.com http://spinsucks.com http://thesocialmediahat.com Tuesday, 30 July, 13
  • 6. STARK LESSONS Tuesday, 30 July, 13
  • 7. Copyright Boomylabs 2011-2013 Video, Audio, Slides, Lists, Graphics & Docs 17 out of 22 blogs used video (78%) 8 out of 22 blogs used audio (37%) 10 out of 22 Blogs used slides (46%) 22 out of 22 Blogs used lists (100%) 20 out of 22 Blogs used graphics (91%) 1 out of 22 Blogs used docs (5%) Tuesday, 30 July, 13
  • 8. LET’S EXPLORE Tuesday, 30 July, 13
  • 9. Copyright Boomylabs 2011-2013 Let’s Explore One Blog %age of posts including video %age of posts including audio tagged Listly lists linking to 25 posts %age of posts including docs %age of posts including graphics %age of posts including lists %age of posts including slides Tuesday, 30 July, 13
  • 10. Copyright Boomylabs 2011-2013 Methodology Analyse the last 25 blog posts for 22 top blogs (we made a lists of each) We manually tag 550 posts We tag each post on the list based on it containing video, audio, slides, lists, graphic and documents Double counting is intentional - ie some posts can include a slides, videos, lists etc The total count for each media type was multiplied by 4 to give a %age. The %ages are not additive across media Videos, slides, audio and documents are easy to categorize (no explanation required) Graphics include infographic and memes or just analysis or metric (generally not just screenshots of photos) Lists include any form of content that is broken out as a number or unnumbered list. Generally this was list of three items or more. It did not require the list to be mentioned in the blog post title. Tuesday, 30 July, 13
  • 11. Copyright Boomylabs 2011-2013 Each List = Tag Cloud After importing the 25 urls to a listly list and viewing each post... We tag each post for the embedded media Explore the tag cloud here: http://list.ly/list/ 6Cu Tuesday, 30 July, 13
  • 12. Copyright Boomylabs 2011-2013 Let’s Explore Jay’s Blog Jay is pretty much making use of all types of media He has a solid mix made up of weekly content e.g. podcasts etc i.e. his content has a formula How would your blog match up? What’s your content strategy? Explore Jay’s posts we analyzed http://list.ly/list/6Dx Tuesday, 30 July, 13
  • 13. HOT or NOT Tuesday, 30 July, 13
  • 14. Copyright Boomylabs 2011-2013 We Learn by Comparing Eg Heidi Cohen vs Jay Baer. Stark comparisons What do they mean? What can we learn? Vs Tuesday, 30 July, 13
  • 15. WANT TO BE KING? Tuesday, 30 July, 13
  • 16. Copyright Boomylabs 2011-2013 Want Your Blog Analyzed for FREE? “Like” this slidedeck on slideshare AND leave a comment with your blog URL and we’ll make a card for you by analyzing your last 25 blog posts Tell us where to find a photo too What will you learn? You too could be king! IS THIS YOU Tuesday, 30 July, 13
  • 17. WHO IS KING? Tuesday, 30 July, 13
  • 18. Copyright Boomylabs 2011-2013 Leaderboard: Top List Users 1st http://heidicohen.com 2nd http://jeffbullas.com 3rd http://copyblogger.com http:// contentmarketinginstitute.com Tuesday, 30 July, 13
  • 19. Copyright Boomylabs 2011-2013 Leaderboard: Top Video Users 1st http://socialmediaexaminer.com 2nd http://convinceandconvert.com 3rd http://jeffbullas.com http://kissmetrics.com http://hubspot.com http://marketingprofs.com http://clickz.com Tuesday, 30 July, 13
  • 20. 22 TOP BLOGS Tuesday, 30 July, 13
  • 21. Copyright Boomylabs 2011-2013 http://jeffbullas.com Jeff Bullas Blog Posts http://list.ly/ list/6Cu Tuesday, 30 July, 13
  • 22. Copyright Boomylabs 2011-2013 http://kissmetrics.com Kiss Metrics Hiten Shah & Neil Patel Blog Posts http://list.ly/ list/6Bf Tuesday, 30 July, 13
  • 23. Copyright Boomylabs 2011-2013 http://mackcollier.com Mack Collier Blog Posts http://list.ly/ list/6Be Tuesday, 30 July, 13
  • 24. Copyright Boomylabs 2011-2013 http://copyblogger.com Copy Blogger Brian Clark Blog Posts http://list.ly/ list/6Cv Tuesday, 30 July, 13
  • 25. Copyright Boomylabs 2011-2013 http://hubspot.com Hubspot Brian Halligan & Dharmesh Shah Blog Posts http://list.ly/ list/6Bm Tuesday, 30 July, 13
  • 26. Copyright Boomylabs 2011-2013 http://businessesgrow.com Businessgrow Mark Schaefer Blog Posts http://list.ly/ list/6Bo Tuesday, 30 July, 13
  • 27. Copyright Boomylabs 2011-2013 http://maximizesocialbusiness.com Maximise Social Business Neal Schaffer Blog Posts http://list.ly/ list/6Bn Tuesday, 30 July, 13
  • 28. Copyright Boomylabs 2011-2013 http://convinceandconvert.com Convince & Convert Jay Baer Blog Posts http://list.ly/ list/6Dx Tuesday, 30 July, 13
  • 29. Copyright Boomylabs 2011-2013 http://heidicohen.com Heidi Cohen Blog Posts http://list.ly/ list/6Dy Tuesday, 30 July, 13
  • 30. Copyright Boomylabs 2011-2013 http://ducttapemarketing.com Ducttape Marketing John Jantsch Blog Posts http://list.ly/ list/6Dz Tuesday, 30 July, 13
  • 31. Copyright Boomylabs 2011-2013 http://contentmarketinginstitute.com Content Marketing Institute Joe Pulizzi Blog Posts http://list.ly/ list/6E0 Tuesday, 30 July, 13
  • 32. Copyright Boomylabs 2011-2013 http://socialmediaexaminer.com Social Media Examiner Michael Stelzner Blog Posts http://list.ly/ list/6E1 Tuesday, 30 July, 13
  • 33. Copyright Boomylabs 2011-2013 http://problogger.net Pro Blogger Darren Prowse Blog Posts http://list.ly/ list/6Cr http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 34. Copyright Boomylabs 2011-2013 http://spinsucks.com Spin Sucks Gini Dietrich Blog Posts http://list.ly/ list/6Cs http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 35. Copyright Boomylabs 2011-2013 http://thesocialmediahat.com Social Media Hat Mike Allton Blog Posts http://list.ly/ list/6D0 http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 36. Copyright Boomylabs 2011-2013 http://business2community.com Business 2 Community Brian Rice / Dan Criel Blog Posts http://list.ly/ list/6Cx http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 37. Copyright Boomylabs 2011-2013 http://socialmediatoday.com Social Media Today Robin Carey Blog Posts http://list.ly/ list/6D2 http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 38. Copyright Boomylabs 2011-2013 http://marketingprofs.com Marketing Profs Ann Handley Blog Posts http://list.ly/ list/6E2 http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 39. Copyright Boomylabs 2011-2013 http://clickz.com ClickZ Blog Posts http://list.ly/ list/6EV http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 40. Copyright Boomylabs 2011-2013 http://searchengineland.com Search Engine Land Danny Sullivan Blog Posts http://list.ly/ list/6EU http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 41. Copyright Boomylabs 2011-2013 http://bufferapp.com Buffer App Leo Widrich & Joel Gascoigne Blog Posts http://list.ly/ list/6D3 http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 42. Copyright Boomylabs 2011-2013 http://smartinsights.com Smart Insights Dr Dave Chaffey, Dan Bosomworth & Stu Miller Blog Posts http://list.ly/ list/6D9 http://socialmediaexaminer.com Tuesday, 30 July, 13
  • 43. R U an ANGEL OR a UX GOD OR a RAILS ROCKSTAR? Tuesday, 30 July, 13
  • 44. Copyright Boomylabs 2011-2013 We’re Hiring & Raising We’re on AngelList https://angel.co/listly We’re hiring https://angel.co/listly/jobs We’re raising a seed round https://angel.co/listly/fundraising Follow us, Add Yourself as a Customer Tuesday, 30 July, 13
  • 45. RECAPS, LINKS & CALLS TO ACTION Tuesday, 30 July, 13
  • 46. Copyright Boomylabs 2011-2013 Incase You Missed the Infographic See the next slide Or check out http://www.scribd.com/doc/153984518/ Shareable-Content-Content-Networks http://visual.ly/shareable-content-content- networks http://youtu.be/R8ZsBpJslzY Tuesday, 30 July, 13
  • 47. Copyright Boomylabs 2011-2013 Tuesday, 30 July, 13
  • 48. HOW ARE YOU MANAGING YOUR LISTS? Tuesday, 30 July, 13
  • 49. Copyright Boomylabs 2011-2013 Check Out Listly A collection of reviews: http://list.ly/list/2SC Lists you could make: http://list.ly/list/1Hr Tuesday, 30 July, 13
  • 50. THE ENDNick Kellet nick@list.ly @nickkellet Original Post: http://blog.list.ly/2013/07/22/what-can-a- content-audit-of-22-top-blogs-teach-you/ Tuesday, 30 July, 13
  • 51. NeXt iN SeRiEs: hTtP://wWw.sLiDeShArE.nEt/ nIcKkElLeT/tOp-cOnTeNt-vS- vIdEo-aUdIo-vS-sLiDeS-vS- lIsTs-vS-gRaPhIcS Tuesday, 30 July, 13

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