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A

26 towns +
cities showcase
ideas you can
adapt locally

THE A-Z of Local Content Ideas

Z

slot in the words to match
y...
AZ Local Content Ideas
THE A-Z of

26 towns + cities showcase
ideas you can adapt locally

ST ideas
local LI
- 50,000
PART...
your list title +
Topic need to
intrigue + get
people to care

We expect to know the
content on the lists we
love. The Rew...
numbered lists posts
get more shares +
reads than other
forms of content

Lists offer a contract
to the reader. lists give...
Lists can be good, bad
or AWESOME. random
rewards get us hooked
like VEGAS

Lists prove were smart
(know that!) - Lists
ma...
We love to Collect. We
value Peace of Mind to
not lose what we find/
learn.

We love to organize our
lives by lists. We lo...
People use the INTERNET
to answer question
and to solve problems
they have right now

The purpose of local
content is to b...
Sexy titles get your content
seen & shared. learn from
Buzzfeed, but get your
community to help

Take the buzz feed concep...
A

Adelaide

We take 26 towns +
cities to showcase ideas
you can adapt.
Get local + Creative.

THE A-Z of Local Content Id...
9
15
!
28
31

unique

!

things
quotes

About

Atlanta
Austin
!
Adelaide
Anchorage

ideas
beliefs

and the <Hot Topic>

du...
snobs
organic
buffs
22
!
17 killer gluten-free resources for food experts
!
!
55
low-fat
beer writers
18
prize
wine
budget...
7
!
kids
9 WAYS <local Issue> IS GOING TO IMPACT YOUR
!
pets
22
33
friends
15
priest

Carcasonne
in
!
Chicago
Calais
Tags
...
7
9 ways to protect
!
15
27

loneliness
depression
!
obesity
cancer

newcomers
!
yourself
elderly
children

from

!

IN

D...
Image by rjshade on Flickr via CC

4
!
7 <blank> secrets every <audience> should know
9
11

Enderby
Ealing
about

Edinburg...
the

3
12
!
31
53

top
smartest
!

marketers
realtors
!

best

lawyers
websites
blogs

Falkirk
Fraser Valley
!
in Frankfur...
5
Invest in
19
!
21 surprising reasons to
move to
!
leave
22
avoid
72
recommend
99

Tags

Georgia
Granada
Geneva
!
Givorno...
9
!
11
15
29

lies

Hull
Hambledon
!
Helsinki
Harlow

bloggers
journalists
politicians
!
candidates
<experts>

tell
share
...
13
17
!
18
22
29

things your <trusted person> won't

spread

Dating

about

tell you
share

!
Religion
buying cars
<big i...
11
15
!
29
22
24

Tips
beliefs
quotes

you wish you’d

thought

traffic

about

said
shared

!
housing
<social issue>

in
...
locations

3
!
5
55
18

discounts
factors
!

little known

effect your

<interest group>

school
medical
!
religious
dinin...
4
!
5 WAYS <local TREND> will change how
12
18

Lancastrians
Londoners
!
Lisbonites

bedroom

ACT in the

office
!

in <ye...
activities
5
places to stay
12
photo opps
!
16 Surprising
!
reasons to visit
19

to

22

experience
recommend
!
share
avoi...
sell a house

8
!
10
17
101

beat the blues

ways to

Nelson
Nova Scotia
!
Nashville
Nottingham
Tags

!
expose a <bad pers...
9
!
13 shoRtcuts for
27
127

in

getting a job
!
finding home for junk
booking holiday

researching family trees

Oregon
O...
recent sales

7
!
open houses
10 Must see
!
new listings
13
15
price reductions

month
!
this weekend
next week

Tags

IN
...
9
!
15
19
22

Madonna

things

!
Obama
<dead poet>

<living socialite>

moved to

if they had

would have said

!
visited
...
22
!
27
29
55
99

unsung heroes
historians
!
locals
tourists
TV Shows
legends

a better place to

that made

Rotterdam
Ral...
5
!
9 critical MISTAKES TO AVOID WHEN
12

firSTTIME BUYER
!
RETIREE
NEW PARENT

Tags

buying
renting
investing in

condo
a...
Top

3
8
!
22
44

Tips for

celebrities
local chefs
!
<personalities>
tourists
politicians

get MORE from
Keep them coming...
6
!
do you make these 7
9
22

when

visting
living in
!
exploring

education
tourism
serious
!
sports
dating
dining

mista...
9
!
11
15
77

dumb
life changing
simple
!
critical
annoying
easily avoided

mistakes

you

that

!
gurus
your children
Tea...
33
!
51 mistakes you don’t know you are making when
72
199

YOUR

zip code
dentist
!
<life partner>
pet

in

changing
choo...
7
!
27
29
65

new ideas
reasons
!
beliefs
reality shows

TO ACT LIKE

that CAUSE <niche group>

newcomers
Madmen
!
self pr...
8
!
9
10
11

tips to findING THE

NEWEST
NEAREST
!
BEST

Yale
Yemen
York
!
Yosemite Park

hole in the walls
lane way bars
...
5
!
7
11
44

<famous people>
introverts
extroverts

A Destination for

that made

Zurich
Zanesville
!
Zagreb
Zenda

Fishin...
WHAT’S
YOUR
PASSION?

WHO ARE
YOUR
PEOPLE?

HOW CAN YOU HELP
YOUR LOCAL
COMMUNITY?

WHAT LISTS WILL YOU MAKE TODAY?
PASSIO...
lists are Highly
FINDABLE CONTENT.
FIRST PEOPLE
DISCOVER LISTS

THEN THEY
DISCOVER THE
COMMUNITY THAT
MADE THE LIST

NEXT ...
LISTS ARE SOCIAL,
collaborative
evolving
content

LISTLY IS A TOOL IN
THE SENSE THAT IT
YOU CAN USE IT TO
MAKE MANY THINGS...
was this guide (part III) valuable ?

L 1 2
We’d appreciate you
liking, sharing &
embedding this
deck (or list)

Don’t mis...
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The A-Z of Local Content. A Toolkit to guide you to create socially compelling local content

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Transcript of "The A-Z of Local Content. A Toolkit to guide you to create socially compelling local content"

  1. 1. A 26 towns + cities showcase ideas you can adapt locally THE A-Z of Local Content Ideas Z slot in the words to match your location & community content needs (A La Madlibs) I - 50,0 PART II ideas ontent ocal c 00 l Image by futureshape on Flickr via CC
  2. 2. AZ Local Content Ideas THE A-Z of 26 towns + cities showcase ideas you can adapt locally ST ideas local LI - 50,000 PART III Image by futureshape on Flickr via CC
  3. 3. your list title + Topic need to intrigue + get people to care We expect to know the content on the lists we love. The Reward is finding something new! LISTS = HOOK + REWARD Hook Reward Image by Tax Credits on Flickr via CC
  4. 4. numbered lists posts get more shares + reads than other forms of content Lists offer a contract to the reader. lists give you an expectation of time to skim Numbered Lists Posts = Traffic READ SKIM Image by aafromaa on Flickr via CC
  5. 5. Lists can be good, bad or AWESOME. random rewards get us hooked like VEGAS Lists prove were smart (know that!) - Lists make us smarter (Didn’t, but do now!) List keep us entertained + provides cool stuff to share LIsT = CONSUMABLE CONTENT REWARD SMART SOCIAL Image by _DJ_ on Flickr via CC
  6. 6. We love to Collect. We value Peace of Mind to not lose what we find/ learn. We love to organize our lives by lists. We love to regroup, sift + categorize We love to bring order to all things in our life. No two things are equal LISTLY: LISTS TO LIVE BY collect Manage RANK Image by aigle_dore on Flickr via CC
  7. 7. People use the INTERNET to answer question and to solve problems they have right now The purpose of local content is to be found locally. Your content can solve an immediate need LISTS = SELF-SERVICE CONTENT QUESTIONs ANSWERS Image by elias_daniel on Flickr via CC
  8. 8. Sexy titles get your content seen & shared. learn from Buzzfeed, but get your community to help Take the buzz feed concept local via your blog using Listly lists. Involve your audience as contributors LISTLY LISTS HELP BUILD BUZZ BUZZ LOCAL
  9. 9. A Adelaide We take 26 towns + cities to showcase ideas you can adapt. Get local + Creative. THE A-Z of Local Content Ideas ZaGREB simply slot in the words to customize lists for your location. !
  10. 10. 9 15 ! 28 31 unique ! things quotes About Atlanta Austin ! Adelaide Anchorage ideas beliefs and the <Hot Topic> during the <elections> Tags LOCAL NEWS ELECTIONS ISSUES Image by boostsamurai on Flickr via CC
  11. 11. snobs organic buffs 22 ! 17 killer gluten-free resources for food experts ! ! 55 low-fat beer writers 18 prize wine budget in Birmingham Boston ! Brighton Tags FOOD WINE BEER DINING LOCAL Image by olegshpyrko on Flickr via CC
  12. 12. 7 ! kids 9 WAYS <local Issue> IS GOING TO IMPACT YOUR ! pets 22 33 friends 15 priest Carcasonne in ! Chicago Calais Tags THIS <season> Image by wrightwayphotography on Flickr via CC LOCAL SEASONAL FAMILY ISSUES
  13. 13. 7 9 ways to protect ! 15 27 loneliness depression ! obesity cancer newcomers ! yourself elderly children from ! IN Dusseldorf Detroit ! Dallas Derby Tags MEDICAL HEALTH HOSPITAL DOCTOR Image by dexxus on Flickr via CC
  14. 14. Image by rjshade on Flickr via CC 4 ! 7 <blank> secrets every <audience> should know 9 11 Enderby Ealing about Edinburgh Essen ! <busy period> in ! <season> boom times a recession Tags LOCAL SEASONAL ISSUES TOURISM
  15. 15. the 3 12 ! 31 53 top smartest ! marketers realtors ! best lawyers websites blogs Falkirk Fraser Valley ! in Frankfurt Fairfax AND what they think about <local issue> Tags Image by duckydebs on Flickr via CC ISSUES REAL ESTATE MARKETING LOCAL
  16. 16. 5 Invest in 19 ! 21 surprising reasons to move to ! leave 22 avoid 72 recommend 99 Tags Georgia Granada Geneva ! Givorno Gascony Image by kosalabandara on Flickr via CC PROPERTY LIFESTYLE COMMUNITY LOCAL
  17. 17. 9 ! 11 15 29 lies Hull Hambledon ! Helsinki Harlow bloggers journalists politicians ! candidates <experts> tell share spread <economic trend> < weather conditions > during Tags ! Local elections festival season <busy period> Image by dalbera on Flickr via CC FACTS TRUTH POLITICS PUBLIC OPINION
  18. 18. 13 17 ! 18 22 29 things your <trusted person> won't spread Dating about tell you share ! Religion buying cars <big issue> Tags SOCIAL CULTURE LOCAL in Ipswich Irving ! Istambul Indianna Image by abnat on Flickr via CC
  19. 19. 11 15 ! 29 22 24 Tips beliefs quotes you wish you’d thought traffic about said shared ! housing <social issue> in Jaipur Jacksonville ! Jakarta Jamaica Tags VIEWS IDEAS PLANNING LOCAL Image by fat_mufid on Flickr via CC
  20. 20. locations 3 ! 5 55 18 discounts factors ! little known effect your <interest group> school medical ! religious dining Tags that could choices in Kuala Lumpur Kingston ! Kansas Kuwait Image by navycrackerjack74 on Flickr via CC PLACES DECISIONS HEALTH LOCAL
  21. 21. 4 ! 5 WAYS <local TREND> will change how 12 18 Lancastrians Londoners ! Lisbonites bedroom ACT in the office ! in <year> coffee shop Tags BUSINESS VENUES TREND LOCAL Image by stonechat on Flickr via CC
  22. 22. activities 5 places to stay 12 photo opps ! 16 Surprising ! reasons to visit 19 to 22 experience recommend ! share avoid Tags IN Mexico City Madras Montreal Madrid ! Manchester Image by Francisco Diez on Flickr via CC TOURISM STAYCATIONS HOLIDAY LOCAL
  23. 23. sell a house 8 ! 10 17 101 beat the blues ways to Nelson Nova Scotia ! Nashville Nottingham Tags ! expose a <bad person> in throw a surprise party in <economy> season fall Image by ckramer on Flickr via CC PEOPLE SECRETS PUBLICITY LOCAL
  24. 24. 9 ! 13 shoRtcuts for 27 127 in getting a job ! finding home for junk booking holiday researching family trees Oregon Ottawa Oslo ! Orkney Tags ORGANIZE RESEARCH LOCAL Image by cordyph on Flickr via CC
  25. 25. recent sales 7 ! open houses 10 Must see ! new listings 13 15 price reductions month ! this weekend next week Tags IN Paraguay Paris Prince Edward Island ! Prague Image by Francisco Diez on Flickr via CC REAL ESTATE HOMES PRESTIGE SALE
  26. 26. 9 ! 15 19 22 Madonna things ! Obama <dead poet> <living socialite> moved to if they had would have said ! visited Seen explored Qingzhou Qatar Quebec City ! Quetta Tags FOOD WINE BEER DINING LOCAL Image by tomadhup on Flickr via CC
  27. 27. 22 ! 27 29 55 99 unsung heroes historians ! locals tourists TV Shows legends a better place to that made Rotterdam Raleigh Rome ! Rochester Live visit ! Discover Tags CULTURE FAME HISTORY LOCAL Image by elescir on Flickr via CC
  28. 28. 5 ! 9 critical MISTAKES TO AVOID WHEN 12 firSTTIME BUYER ! RETIREE NEW PARENT Tags buying renting investing in condo apartment ! IN house holiday home a Sydney ! Stockholm Salzburg Seoul Image by aigle_dore on Flickr via CC REAL ESTATE HOMES RENTALS OWNER
  29. 29. Top 3 8 ! 22 44 Tips for celebrities local chefs ! <personalities> tourists politicians get MORE from Keep them coming back to ! WORK the room in keep curious about Tags TO Tacoma Taipei Toronto ! Thessaloniki Tuscany Image by dexxus on Flickr via CC TOP TIPS MAXIMIZE CHOICES LOCAL
  30. 30. 6 ! do you make these 7 9 22 when visting living in ! exploring education tourism serious ! sports dating dining mistakes Udaipur Upton Utrecht ! Union City Tags MISTAKES LIFE-STYLE LOCAL Image by alfenaar on Flickr via CC
  31. 31. 9 ! 11 15 77 dumb life changing simple ! critical annoying easily avoided mistakes you that ! gurus your children Teachers make LIVING in Tags MISTAKES CHOICES LIFE LOCAL Valencia Vienna Vancouver ! Verona
  32. 32. 33 ! 51 mistakes you don’t know you are making when 72 199 YOUR zip code dentist ! <life partner> pet in changing choosing Warsaw Watsonville Washington ! Windsor Tags CHOICE MISTAKES HEALTH LOCAL Image by patrick_nouhailler on Flickr via CC
  33. 33. 7 ! 27 29 65 new ideas reasons ! beliefs reality shows TO ACT LIKE that CAUSE <niche group> newcomers Madmen ! self promoting maniacs <lead actor> IN Xai Xai Xiamen Xalapa ! Xavantina Tags BELIEFS NICHE BEHAVIOUR LOCAL Image by eneas on Flickr via CC
  34. 34. 8 ! 9 10 11 tips to findING THE NEWEST NEAREST ! BEST Yale Yemen York ! Yosemite Park hole in the walls lane way bars food trucks ! outdoor seating rooftop patios Tags Image by leshaines123 on Flickr via CC TIPS LOCATION FOOD VENUES DINING
  35. 35. 5 ! 7 11 44 <famous people> introverts extroverts A Destination for that made Zurich Zanesville ! Zagreb Zenda Fishing Painting ! Walking <group activity> Tags Image by croacia_ on Flickr via CC PEOPLE ACTIVITIES DESTINATION LOCAL
  36. 36. WHAT’S YOUR PASSION? WHO ARE YOUR PEOPLE? HOW CAN YOU HELP YOUR LOCAL COMMUNITY? WHAT LISTS WILL YOU MAKE TODAY? PASSION PEOPLE PLACES Image by rnugraha on Flickr via CC
  37. 37. lists are Highly FINDABLE CONTENT. FIRST PEOPLE DISCOVER LISTS THEN THEY DISCOVER THE COMMUNITY THAT MADE THE LIST NEXT THEY CONTRIBUTE, CONNECTING BOTH PEOPLE + IDEAS LISTS = COMMUNITY FORMING FIND JOIN CONTRIBUTE Image by thomasleuthard on Flickr via CC
  38. 38. LISTS ARE SOCIAL, collaborative evolving content LISTLY IS A TOOL IN THE SENSE THAT IT YOU CAN USE IT TO MAKE MANY THINGS LISTS ARE HIGHLY USEFUL BOTH TO THE CREATOR AND ALSO TO THE CONSUMER What’s your Listly? CONTENT TOOL UTILITY Image by pennuja on Flickr via CC
  39. 39. was this guide (part III) valuable ? L 1 2 We’d appreciate you liking, sharing & embedding this deck (or list) Don’t miss Part I of this three part series: The Why of Local Don’t miss Part II The How of Local LIKE SHARE EMBED PART I Part II
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