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10 Reason You’ll Love Lists and Lists Posts for Your Blog and Customer Engagement
 

10 Reason You’ll Love Lists and Lists Posts for Your Blog and Customer Engagement

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10 Ways List.ly ReThinks the use of Lists as Content ...

10 Ways List.ly ReThinks the use of Lists as Content

Why Lists Bring Amplification & Social Engagement to Your
Content Marketing Strategy

Today, you may use lists in your content marketing, but do you think of them as a “category”
ie something to manage and grow
publisher and bloggers know the power of lists (more on that shortly)
Today, your lists are static.
They get old. They decay
Today, you use HTML tags like “<li>” or “<p>”.
Your lists get list and forgotten inside blog posts (you think of them as text)
Lists are not interactive. They are not treated as a “Content Asset”
People can’t vote or sort and they certainly cannot contribute.
You ask people to suggest, but you send them to the comments section to add and reference content
That’s a disconnect.

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    10 Reason You’ll Love Lists and Lists Posts for Your Blog and Customer Engagement 10 Reason You’ll Love Lists and Lists Posts for Your Blog and Customer Engagement Presentation Transcript

    • 10 Reason You’ll Love Lists Why Lists Bring Amplification & Social Listening Engagement to Your Content Marketing Feedback Curation Strategy Static vs Dynamic Collaboration Crowdsourced SEO Community Market vs Feature Read/Write Inside the Post Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Why Today’s Lists Suck... Today, you may use lists in your content marketing, but do you think of them as a “category” ie something to manage and grow publisher and bloggers know the power of lists (more on that shortly) Today, your lists are static. They get old. They decay. Today, you use HTML tags like “<li>” or “<p>”. Your lists get lost and forgotten inside blog posts (just text) Lists are not interactive. Lists are not treated as a “Content Asset” People can’t vote or sort and they certainly cannot contribute. You ask people to suggest, but you send them to the comments section to add and reference content http://www.flickr.com/photos/syauqee/ 4941289790/sizes/l/in/photostream/ That’s a disconnect. Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Lists 10 Ways Lists Impact Content Marketing Listening Thinking & Strategy Time to rethink your content strategy around Feedback Curation lists & the consumer Static vs Dynamic Collaboration Crowdsourced SEO Community Stovepipe vs Unity Read & Write Inside the Post Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Reflecting on 2012, Moving to 2013 I made this deck to reflect on a collection of blog posts I wrote in 2012 I’ve linked back to the 10 blog posts within the deck I contrast “old” vs “new” models for using Lists as Content Marketing I argue you should be using lists because lists work. Lists = Eyeballs I’ve included extracts from Jon Morrows “Headline Hacks” ebook Listly rethinks lists. We give your audience a voice Today, old model lists are fragmented and forgotten, our mission at Listly is to change that AND make lists more useful/fun We believe lists should be part of every content marketer’s toolkit Lists work because people love lists. Lists are quick to skim, read, digest and share http://www.flickr.com/photos/jdhancock/3682454059/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Headlines Matter This free eBook is a must read for any digital marketer Jon Morrows’s eBook on headline hacks will help you see why 30% of your content should be List Posts http://headlinehacks.com/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • List Posts = Headline + Content Lists posts get most List posts get most eyeballs shares =30% =70% % of posts that are % of “List Posts” in “Lists Posts” “Most viewed content” Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • 30% of Headline Hacks=Lists 1/3 7 Warning Signs That [Blank] ....... 9 Lies [Group of People] Like to Tell 13 Things Your [Trusted Person] Wont Tell You 5 Little-Known Factors That Could Affect Your [Blank] http://headlinehacks.com/ 10 Shortcuts for [Completing Tedious Process] in Record Time... 101 [Blank] Hacks: A Cheat Sheet for [Blank] Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • 30% of Headline Hacks=Lists 2/3 7 [Blank] Mistakes That Make You Look Dumb 5 [Blank] Mistakes That Make You [Look/Sound] Like a [Blank] 11 [Blank] Mistakes You Dont Know Youre Making 7 Ways to [Do Something] http://headlinehacks.com/ 101 [Blank] for [Event/Cause/Process] 72 Killer Resources for [Audience/ Process] [Famous Person’s] Top 10 Tips for [Blank] Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • 30% of Headline Hacks=Lists 3/3 7 Surprising Reasons [Blank] The 5 Laws for [Blank] 7 Steps to [Blank] Get [Blank]! 10 Ideas That Really Work http://headlinehacks.com/ 7 Things Your [Audience] Needs to Hear You Say The Top 10 [Blank] 7 [Blank] Secrets Every [Audience] Should Know Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Lists Amplify Your Story With Listly Content platforms Get your content are the norms seen Videos go to Youtube Make an impression Slides go to Slideshare Lists are easy to share Lists go to Listly Lists are easy to Without Listly embed You are just using Lists let people help raw text/HTML. you Lists have a fraction People will find your of their appeal listly list Via your blog, via SEO and via List.ly http://www.flickr.com/photos/jepoirrier/6703754863/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • 10 Ways List.ly ReThinks the use of Lists as Content Community Are you Listening We connect around our passions much If you aren’t letting people contribute more than our geography you are missing out Dynamic Content Curation from Building Blocks Extend, rank & comment. We don’t Content creation is hard to scale vs expect to have fixed linear content curation is more accessible Duty to Give Feedback Feedback Makes Better Content The shift from me to we. We expect to Publish once is an outdated mindset. have our opinions heard Living content keeps your content fresh. Collaborative Consumption Crowdsourcing SEO We read a share together. Just one Sharing evolving content brings long author knowing best is old model term SEO growth and traffic Read/Write Continuum Shift to Inside the Post Create then consume is no more Everyone is a publisher not just a commentatior Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Lists form Community Old Model: New Model: Information Hierarchy Information Network Publisher distributes Community forms content to consumers around Content Broadcast / Disseminate Sharing knowledge Publisher knows best Wisdom of Crowds Location defined our Everyone helps access People connect around passions from anywhere http://www.nickkellet.com/2012/03/community-lists-form-communities-youll-never-list-alone-again/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Static/Linear vs Fresh/Linked Old Model: New Model: Lists = Lists = Static & Linear Evolving & Interactive Lists = Lists = simply “text” Reusable content List = Lists = Text in your blog “embeddable” content lists can be shared and embedded many times. http://www.nickkellet.com/2012/03/creating-curating-collections-interactive-evolving-trumps-linear-fixed/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Stovepiped vs Unified Old Model: New Model: Proprietary Utility/ Service Lists are a Feature Lists = Platform Feature of Apps Lists = reusable content Feature of Blog Posts Lists = unify/unity http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Feedback = Better Content Old Model: New Model: Publish Once Constant Refresh Content = Static Change is constant List Metrics = Post Lists have own life and Metrics own metrics Lists = Part of a Post Lists = Content Feedback = via Feedback via Listly or any comments embed http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Collaborative Consumption Old Model: New Model: The Lone Expert – The Many Eager Contributors. Journalist/ The Blogger Co-Creation meets Co- Curation We know everything. Here it is. More next Start a list, but leave week obvious gaps Concluded Writing Unconcluded writing No room for contribution Lots of room for people to contribute http://www.nickkellet.com/2012/03/rethinking-content-creation-in-the-age-of-collaborative-consumption/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Reading/Writing Continuum Old Model: New Model: Write once. Publish. Writing Never Ends Move on. Reader is the consumer Reading is Never Alone. It’s a continuum There is a clear distinction between Everyone wants to be a reading and writing contributor, a writer Everyone is a producer http://www.nickkellet.com/2012/03/the-reading-writing-continuum/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Are You Listening Old Model: New Model: Monolog – Spectators / Dialog – Participation & Consumers Contribution Lists are born perfect. No Lists are a way to engage need to listen your audience No Feedback Required Lists are a way to listen N http://www.nickkellet.com/2012/03/are-you-unlistening-are-you-ignoring-feedback/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Curation: Building Blocks Old Model: New Model: Creation - Ex Nihilo Creation AND Curation Highly Skilled ReInvent/Copy/ ReCombine Distills and Filter http://www.nickkellet.com/2012/03/curation-standing-on-the-shoulders-of-giants/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Crowdsourced SEO & Social Combine Old Model: New Model: We crave “more” and Get more from less “new” content content Publish & Promte for Content & Sharing drive temporary Spike SEO (Stumble, Reddit, Cross- Keep the content post, Collaborative sharing evolving day by day. etc) Keep seeking input and feedback from your comunity Make better content http://www.nickkellet.com/2012/03/10-examples-crowdsourced-seo-works-google-search-has-social-smarts/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Engagement Shifting Inside the Post Old Model: New Model: Engagement on Blogs is Engagement is inside the via Comments (Below the Post (via SEO rich Post) embedded content) Blog Post Are Fixed Posts = Living Content Content Posts have a LifeCycle Posting = Start and End of Life Lists can exist in many posts, so engagement is shared (social proof is shared) http://www.nickkellet.com/2012/03/beliefs-engagement-shift-the-battle-for-the-inside-of-the-post/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Image Credits I’ve credited the images inside this post on the http://www.flickr.com/photos/ mirwav/4880450085/lightbox/ blog post where they are featured They are licenced under http://www.flickr.com/photos/ unitopia/3447628652/ http://www.flickr.com/photos/ candiedwomanire/104320826/ Creative Commons via Flickr.com http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ nomadic_lass/5554472053/ gnuckx/3207766497/ jeffmikels/3845418669/lightbox/ http://www.flickr.com/photos/carbonnyc/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ 223671777/sizes/z/in/photostream/ feeliz/4095654754/lightbox/ vinothchandar/4760184811/lightbox/ jdhancock/3574716051/ Copyright Boomylabs 2011-2013Thursday, 10 January, 13
    • Questions? Try List.ly http://list.ly/ Want to Know How to Begin? Just Like Blogging... Read other people’s lists, comment and contribute Then make your own lists Try List.ly as a Brand, a Blogger or a Publisher Embedding is what drives Listly. It’s what drives SEO to your site http://list.ly/publishers/landing Email or Tweet me nick@list.ly or @nickkellet or @listly Check out our Facebook Page https://www.facebook.com/listlyapp Copyright Boomylabs 2011-2013Thursday, 10 January, 13