Presentation, meeting 2, final version, nj, 3 mar2011
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slidecast for seminar 'New Media and Society', 3 March 2011, Jankowski

slidecast for seminar 'New Media and Society', 3 March 2011, Jankowski

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    Presentation, meeting 2, final version, nj, 3 mar2011 Presentation, meeting 2, final version, nj, 3 mar2011 Presentation Transcript

    • Meeting 2Seminar: New Media and Society
      University of Ljubljana, Faculty of Social Sciences
      Seminar: New Media and Society
      3 March 2011
      Nicholas W. Jankowski
      Adjunct Professor, University of Ljubljana, Slovenia
      Visiting Fellow, e-Humanities Group KNAW
      Amsterdam, the Netherlands
      nickjan@xs4all.nl
      3 March 2011
      1
      Ljubljana 2011: Meeting 2
    • Opening, introduction
      Welcome
      Appreciation for blog posts, assignments
      Session today
      Pre-recorded presentation: an experiment
      slides available on course website
      duration: ca. 30 min.
      will announce slide change
      Synchronous text-based discussion: equally experimental
      Forums on course website
      Announcements
      Meeting 3 materials
      available Friday
      Assignments 2b & 2c on website
      Jankowski visit to Ljubljana: 31 Mar – 1 Apr
      3 March 2011
      2
      Ljubljana 2011: Meeting 2
    • Agenda Thursday, 3 March (12.00-14.00)(starting time: 12.15 sharp)
      Presentation
      What are (new) (digital) media?
      Readings: What’s new about new media? (NM&S essays)
      Back-stepping: what is (social) theory; relation to new media?
      Following in footsteps of McQuail
      Beyond McQuail
      Closing: winding down
      [Panorama of seminar students (survey, blog posts)]
      Meeting 3 information
      Assignment
      Assignment on Readings
      Blog posts
      Seminar paper: first ideas
      [Anecdote]
      Online discussions on course Web site
      3 March 2011
      3
      Ljubljana 2011: Meeting 2
    • What are (new) (digital) media?
      3 March 2011
      Ljubljana 2011: Meeting 2
      4
    • What are (new) (digital) media?(blog)
      3 March 2011
      Ljubljana 2011: Meeting 2
      5
    • What are (new) (digital) media?
      Why parentheses?
      alternative terms (a few of the many):
      ICTs, NCTs, telematics, CMC, Internet, social media, Web, Web 2.0
      Problems with:
      ‘new’
      ‘digital’
      ‘media’
      Initial formulation / definition
      3 March 2011
      Ljubljana 2011: Meeting 2
      6
    • Observations: Lievrouw & Livingstone
      Three elements within social context
      artefacts & devices
      activities, practices, uses
      social arrangements / organizations
      3 March 2011
      Ljubljana 2011: Meeting 2
      7
    • Terry Flew’s formulation
      “The new media can also be thought of as digital media.”
      “Digital media encompasses forms of media content that combine and integrate data, text, siound, and images...; stored in digital formats; increasingly distributed through networks....”
      3 March 2011
      Ljubljana 2011: Meeting 2
      8
    • Convergence illustratedTrevor Barr: newssmedia.com (2000: 25)
      3 March 2011
      Ljubljana 2011: Meeting 2
      9
    • Readings: What’s new about new media? (Assignment 1b)
      NM&S maiden issue, essays
      What are the main points / arguments of each author?
      In what ways can (some of) these points be compared between the authors?
      What theoretical perspectives and/or concepts do the authors present and why?
      What recommendations do the authors make for (empirical) research?
      What topics do the authors not address that have since become significant?
      3 March 2011
      10
      Ljubljana 2011: Meeting 2
    • Panorama of Perspectives: Theories, Concepts, Models
      Roger Silverstone (1): What’s new about new media?
      ‘To ask the question ‘what is new about new media?’ is, of course, to ask a
      question about the relationship between continuity and change; a question
      that requires an investigation into the complexities of innovation as both a
      technological and a social process. But it is a question which also requires an
      interrogation of some fundamental presuppositions in social science as well
      as a confrontation with some of its enduring paradoxes. In this sense we
      have to begin our answer with old theory and with familiar but necessary
      preoccupations. We have to enquire into the matter of determination, and of
      the status of ‘the technological’ as a category.’
      3 March 2011
      11
      Ljubljana 2011: Meeting 2
    • Roger Silverstone (2)
      ‘Indeed our preoccupation with the necessary interweaving of technology and capital has arguably blinded us to the significance of investment in human capital, to the realization that technology is as much if not more about skills and competence, literacy and access, as it is about investment and interfaces.’
      3 March 2011
      Ljubljana 2011: Meeting 2
      12
    • Ronald RiceArtifacts and paradoxes in new media
      ‘What are some of the ways that new media differ from traditional media (including face-to-face) in their configurations of constraints and processes available to those who wish to communicate? And what are some conceptual challenges associated with those configurations?
      ‘New media are (currently) new to the extent that they combine (1) computing…(2) telecommunication Networks…(3) digitization of content….’
      3 March 2011
      Ljubljana 2011: Meeting 2
      13
    • John Pavlik (1)New media and news: implications for the future of journalism
      This article examines the impact of new media, defined as those digital media emerging from the convergence of computing, telecommunications and traditional media, on four areas of journalism. First, how do new media affect the way journalists do their work? Second, how are new media transforming news content? Third, how are news media influencing the structure of news organizations and the new industry in general? And, fourth, how are new media affecting the relationships between journalism and its various publics….
      3 March 2011
      Ljubljana 2011: Meeting 2
      14
    • John Pavlik (2)New media and news: implications for the future of journalism
      ‘The relationship between the audience and news is in the midst of a
      paradigm shift and what shape it will ultimately take is difficult to say. One
      thing is certain: tomorrow’s audience will have access to much more news
      and information than any previous generation. Whether it will be high
      quality news and information will depend not only on developments in new
      media, but how news organizations adapt and apply these new tools.’
      3 March 2011
      Ljubljana 2011: Meeting 2
      15
    • Comments from AssignmentsWhat topics do the authors not address that have since become significant?
      Contributions from: TorbenJakobsen, Nika Kramžar, Tamara Žgajnar, MarjaBajželj, Barbara Drnovšek
      TorbenJakobsen:
      I think that all of these essays miss a great point about new media. They are all talking about a revolution in the political communication. But I think they forget the problem of selfselection. Indeed I has great possibilities but one disadvantage, as I see it, is that people are going to read news from sources with who they agree with. In this case you will not get a proper democratic debate, but only a debate between liberals and debate among socialist.
      3 March 2011
      Ljubljana 2011: Meeting 2
      16
    • Comments from AssignmentsWhat topics do the authors not address that have since become significant?
      Nika Kramžar:
      If I summarize the recommendations that the authors make for research in their essays, I think that we get some very useful general guidelines for future theoretical and empirical research of the new media. Rice for example suggests that in order to better understand new media; we must also better understand traditional communication forms and reveal their artifactual nature. Flichywarns us from focusing too much on technological properties of the media and emphasizes the mutual workings of different social, cultural and technological factors. And finally Roberts wants us to consider wider social relations, which have a strong influence on the new technologies and their uses.
      3 March 2011
      Ljubljana 2011: Meeting 2
      17
    • Comments from AssignmentsWhat topics do the authors not address that have since become significant?
      Tamara Žgajnar:
      All issues addressed by the three authors I read are still relevant today. The issues that might be significant nowadays but are not addressed by the authors are the question of regulation of the Internet and in this regard new media, and the threats that usage of new media is posing for their users.
      3 March 2011
      Ljubljana 2011: Meeting 2
      18
    • Comments from AssignmentsWhat topics do the authors not address that have since become significant?
      MarjaBajželj:
      I think that today, if we speak about politics and the use of media, we can not look away from ongoing events in Lybia. The thing that the oppression did as a part of their attack on public is that they disconnected new media (internet blackouts, phones not working etc.). A global campaign network that works mainly with the help of Internet called Avaaz made an request for donation in order to provide "blackout-proof" equipent for the protests (with secure satellite modems and phones, tiny video cameras...) to enable activists to broadcast live video feeds and ensure the oxygen of international attention fuels (www.avazz.org). I find this as a very illustrative example of how important the spread of information is in order to achieve political changes.
      3 March 2011
      Ljubljana 2011: Meeting 2
      19
    • Comments from AssignmentsWhat topics do the authors not address that have since become significant?
      Barbara Drnovšek:
      Nevertheless his article is important as it illustrates the fact that the new in new technologies is in fact incredibly dependent on the person using them, which means that despite initially different approaches all three authors managed to illustrate the same conclusion which is that the diversity of users and media make it impossible for us to give a simple black and white answer to the question: what is new in new media.
      3 March 2011
      Ljubljana 2011: Meeting 2
      20
    • Back-stepping: What is (social) theory; what is relation to new media?
      • Introductory note:
      eclectic quality: theory of new media;
      diverse, usually ground in discipline of theoretician/author
      pluralistic character
      Variety of meanings of theory
      Everyday parlance: ‘I have a theory [idea, notion, clarification]’
      Social sciences:
      scope: grand, middle-range, micro
      Emphasis on:
      hypothesis testing (deductive approach)
      model / theory construction; (inductive approach)
      Grounded theory
      Theory & exploratory studies; descriptive studies
      3 March 2011
      Ljubljana 2011: Meeting 2
      21
    • Following in the Footsteps of McQuail….
      Preliminaries
      Chapter 6: New media – new theory?
      What’s new about new media?
      digitalization
      convergence
      3 March 2011
      Ljubljana 2011: Meeting 2
      22
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      Ljubljana 2011: Meeting 2
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      Ljubljana 2011: Meeting 2
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      Ljubljana 2011: Meeting 2
      25
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      Ljubljana 2011: Meeting 2
      27
    • Concluding observations (from long ago)
      3 March 2011
      Ljubljana 2011: Meeting 2
      28
    • Concluding observations (equally long ago)
      Additions
      Personalization
      Multiplicity
      (social / political) action
      3 March 2011
      Ljubljana 2011: Meeting 2
      29
    • Concluding questions
      What theoretical perspectives prominent in the study of traditional and ‘old’ media provide guidance to exploration of new media? Which theories for which new media under which circumstances?
      What modifications of classical theoretical concepts have taken place; what new concepts have emerged during the study of new media?
      What are the dominant theoretical perspectives and theoriticians; what are the central concepts?
      3 March 2011
      Ljubljana 2011: Meeting 2
      30
    • Closing: winding down
      [Panorama of participants in seminar (survey, blog posts)]
      Meeting 3: Historical perspectives
      presentation & reading assignment: TOC
      Reading assignment available Friday, 5 March
      Discussion session for non-Slovene students
      supplementary resources: folder ‘General Materials’
      Assignment 2
      Assignment 2a: essay related to readings
      Assignment 2b: blog posts: discoveries & reflections
      Assignment 2c: initial ideas for seminar paper
      [Anecdote]
      3 March 2011
      Ljubljana 2011: Meeting 2
      31
    • Discussion forums on course Web site
      Instructionssee memo available on website
      Forum 1: New Media does **not** need new theory!
      Forum 2: New media do **not** contribute to social change!
      Forum 3: Journalism is **not** well served by ‘citizen journalists’ and other forms of amateur newsgathering.
      Forum 4: Open podium
      3 March 2011
      Ljubljana 2011: Meeting 2
      32