Revolutionary Recruiting

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A look at the past, present and future of recruitomg in a Web 2.0 World.

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Revolutionary Recruiting

  1. 1. Revolutionary Recruitingin the Great Recession<br />Sue Danbom<br />Director of Training – Professional SearchVolt Workforce Solution<br />
  2. 2. Agenda<br />Time Line of Recruiting – Recruiting: 0.0, 1.0, 2.0<br />Social Networking<br />Recruiting 2.0 Strategy<br />Recruiting 2.0 Tools<br />Creating a Presence<br />Maintaining a Presence<br />Look at Recruiting 3.0!<br />
  3. 3. What is Web 2.0???<br />It’s all about…<br /><ul><li>Connection
  4. 4. Communication
  5. 5. Collaboration</li></ul>Interaction<br />Engagement<br />
  6. 6. Web 2.0’s Effect <br />Traditional<br /> Media<br />R.I.P.<br />
  7. 7. Recruiting 0.0<br />
  8. 8. Recruiting 1.0<br />
  9. 9. Recruiting 2.0<br />
  10. 10. Why Has Recruiting Changed?<br />
  11. 11. Blame It On Web 2.0<br />
  12. 12. Recruiting Time Line<br />Recruiting<br />0.0<br />Recruiting<br />1.0<br />Recruiting<br />2.0<br />
  13. 13. Bus or Bandwagon?<br />
  14. 14. Why Join the Social Media Bandwagon?<br /><ul><li>Reach Communities
  15. 15. Corporate Branding
  16. 16. Employment Branding
  17. 17. Personal Branding
  18. 18. Gain Business -Customers and Candidates
  19. 19. Cost - $0</li></li></ul><li>Before You Jump In!<br />Listen to what’s being said<br />See what resources you have<br />Set your goals and strategies<br />Decide on tools<br />Create your brand<br />Implement in small steps<br />Maintain and morph<br />
  20. 20. Listen First!<br />Listen! (Google, Indeed.com Forum, Glassdoor.com)<br />Your community already exists<br />What’s being said?<br />Be prepared if it’s different than expected<br />Get out there<br />
  21. 21. Look at Your Resources<br />People<br />Marketing<br />PR<br />Employees<br />On-line presence<br />Corporate Webpage<br />Employment Webpage<br />Blogs<br />
  22. 22. Recruiting Strategy 2.0<br />Determine target audience<br />Recruit the best talent<br />Minimize fill time<br />Cut costs<br />
  23. 23. Social Media Applications<br /><ul><li>Audio, Video
  24. 24. Publishing and Photography
  25. 25. Browsers, Search and Reference
  26. 26. Productivity, Communication
  27. 27. Commerce and Events
  28. 28. Social Networks</li></li></ul><li>Now Pick Social Media Tools<br />
  29. 29. Twitter<br /><ul><li>Communicating by 140 characters
  30. 30. @your company name
  31. 31. @your name
  32. 32. #your company name
  33. 33. #your name
  34. 34. Job Angels
  35. 35. Drive them to your website</li></li></ul><li>Blogs<br />
  36. 36. <ul><li>Company Profile
  37. 37. LinkedIn Groups
  38. 38. Jobs
  39. 39. People
  40. 40. Answers</li></li></ul><li>Facebook Pages<br />
  41. 41. YouTube<br />
  42. 42. Implement<br />
  43. 43. Implement<br />The Brand Called You<br />Create on-line presence<br />Build network<br />Learn<br />Gain new opportunities<br />
  44. 44. Get Noticed?<br />
  45. 45. Remember 3 Things<br />Be present<br />Be real<br />Be “sticky”<br />
  46. 46. Be Present<br />
  47. 47. Be Real<br />The “Hell Freezes Over”Technology School<br />I can’t find the “on switch.” I hate technology!<br />Don’t you just love the first day of training?<br />
  48. 48. Be Sticky<br />
  49. 49. Implement in Small Steps<br />
  50. 50. Maintain and Morph<br />
  51. 51. In Review<br />“Jump on” the social networking bandwagon<br />Listen and assess<br />Set goals and strategies<br />Be present. Be real. Be sticky.<br />Maintain and morph<br />Be ready for change. Recruiting 3.0<br />
  52. 52. Watch Out for…<br />
  53. 53. Glimpse into the Future<br />Mobile Influence Is Undeniable<br /><ul><li>4 billion mobile phones vs. 1 billion PC’s</li></ul> <br /><ul><li>2008 – 3 Trillion text messages were sent globally
  54. 54. In the USA, 262 million subscribers text 75 billion messages/month.</li></ul> <br /><ul><li>12% of US households moved to mobile phones only. </li></li></ul><li>Thanks<br />

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