Facebook 101-Fundraising and Interaction Tips

For: Washington Township Schools Foundation April 27, 2010

Name: Nicki Laycoax
My Job: Marketing Director for Squish Designs
My Company: Social Marketing, Website Development, Joomla CMS, Mobile
About Me: Mom, Volunteer, Passionate About Indianapolis, Business, Travel and Tourism, Love to Play Volleyball, Cards, Jeopardy, and Wheel of Fortune!
Social Media Timeline: MySpace in 2006, Smaller Indiana & Facebook in 2007, Twitter in 2008.
Work(ed) With: Komen Indy, Salvation Army, Ike & Jonesy’s, GIHLA, & more

People on Facebook
More than 400 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook
Activity on Facebook
There are over 160 million objects that people interact with (pages, groups and events)
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Mobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

Before putting all your eggs in the Facebook basket; do your donors use Facebook?
What are the average ages of your donors?
What are the ages of your board and volunteers?

As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
http://mashable.com/2009/07/07/facebook-users-older/

Facebook is made up of people that love to share, provide feedback, and talk about things that they are passionate about. These users love to get their friends involved as well.
Share the link to receive donations: https://app.etapestry.com/hosted/WashingtonTownshipSchoolFou/OnlineGivingCreditCard.html

Status Updates Go Here ←← You can add a URL, Picture, Event, or Video! This is your profile picture ← Utilize this box! ← Add your info For quick contact! This is the area that your updates as well as your fan updates will display. a.k.a. Feed You even get user data! See how effective you are! These are paid ads. You can also advertise! ← Tabs to separate data.

Total # of Fans My friends that are fans Facebook Notes a.k.a. Blog posts Feedback from fans

USER DATA IS A PART OF YOUR FAN PAGE!! KNOW WHO YOUR FANS ARE!

DO’S
CREATE YOUR STORY
Share exciting news!
Share info about upcoming events
Share recaps from past events
Share stories about what your group has done & how you have affected the schools, kids, & community
Ask for volunteers & donors
DON’T’S
Only ask for donations
Speed post-Keep it to 1 or 2 posts per day
Let it die
Post confidential info
Post complaints or bashing
Expect to “build and they will come”
Forget to respond!

Be sure to personalize your page-Utilize all space given
Promote your page! Add FB button to website, share with friends, add link to email signature, if you use IM, add link to your status
24 hour status or donor matching
Create a fundraising goal and keep people updated on progress
Offer donor prizes
Showcase top donors
Introduce your board, teachers, recipients, and school accomplishments or profiles to your fans. MAKE IT PERSONAL!
Remember that it’s a conversation-Use the same rules online as you would with face to face conversation
If you are in the media, share it!
Have fun! It is a social platform-have fun and be social!

The Indianapolis Children’s Museum: http://www.facebook.com/childrensmuseum
The Susan G Komen Foundation: http://www.facebook.com/komenindy
American Red Cross: http://www.facebook.com/redcross
United Way of Central Indiana: http://www.facebook.com/unitedwayofcentralindiana

Red Cross raised over $30M for Haiti via $10 text messages: http://www.msnbc.msn.com/id/34850532/ns/technology_and_science-wireless/
Top 100 List-USA Today: http://content.usatoday.com/communities/kindness/post/2010/04/usa-todays-americawants-top-100-list/1

Call: 317.627.8860
Email: [email_address]
Tweet: @nickilaycoax
LinkedIn: http://www.linkedin.com/in/nickilaycoax
Direct Mail:
445 N Pennsylvania St, Suite 510
Indianapolis, IN 46204
THANK YOU & BEST WISHES TO YOU!!

Facebook 101-Fundraising and Interaction Tips

by Nicki Laycoax

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