Web Design and SEO for Nonprofit

FLYTE SCHOOL Web Design for Action and Search Engine Optimization: Rank Higher, Sell More! Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks

WEB SITE BASICS • What You’ll Need • Domain Name • Registrar • Host

WEB SITE PLANNING • Questions to Answer • Identify your business goals • Identify your audience • Identify their goals at the site

WEB SITE PLANNING • First Steps • Keyword analysis • Site Outline • Wireframes

WEB SITE PLANNING • Possible Enhancements • E-commerce • Interactivity/Community • A/V • CMS

WEB SITE PLANNING • Design is subjective; focus on UI • Branded • Navigation • User-centric

WEB DEVELOPMENT • Rules for An Effective Home Page • Talk about your visitors, not yourself • Get them to take an action • Calls-to-Action

WEB DEVELOPMENT • Rules for An Ineffective Home Page • Splash Page / Flash Intro • Slow loading, graphic heavy • Too many options

IMPORTANT PAGES Balance bet ween free and fee; give enough for users and the SE’s • “Free Stuff” • Email newsletters, Articles • Worksheets, Calculators • Screen savers, mp3 files....

IMPORTANT PAGES • Portfolio • Display only your best work • Case studies • Consider how often you’ll update it

IMPORTANT PAGES • FAQs • Great for SEO • Teased from home page (anchor text)

IMPORTANT PAGES • Contact Info • Make it easy to find • Use a contact form

IMPORTANT PAGES • Press Room • Press Releases • Info for journalists • High-res photos • Media appearances

IMPORTANT PAGES • About Us • Not home page worthy • Ultimately, it’s important to some • Mission, history, staff, photos

WHAT IS SEO? • On-page factors • Off-page factors

ON-PAGE FACTORS • Is it intuitive? • Usability • Information Architecture • Intra-site links • Keywords on the page

KEYWORD RESEARCH: WHAT ARE PEOPLE SEARCHING FOR? • Brainstorm keywords • Talk to your volunteers and donors • “What would you type into Google to find my website?” • Get a keyword analysis

KEYWORDS: WHERE DO THEY GO?

WHAT YOU CAN DO NOW: ON-PAGE OPTIMIZATION • Anticipate your visitors’ needs • What is your call-to-action? • What are people searching for? • Keyword Analysis

OFF-PAGE FACTORS • Incoming links • Local Search • Social Media • Video • Images

INCOMING LINKS: THE MORE, THE BETTER • Volunteer Maine: www.volunteermaine.org/ • Volunteer Match: www.volunteermatch.org/ • iParticipate: http://iparticipate.org • Associations (e.g. Maine Association of Nonprofits) • Area bloggers • Websites about your cause

LOCAL SEARCH

LOCAL SEARCH ENGINES • Best of the Web: http://local.botw.org/ • Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx • Google Maps: http://www.google.com/local/add • Insider Pages: http://www.insiderpages.com/ • Localeze: http://www.localeze.com/ • Superpages: https://yellowpages.superpages.com/profiler/ login_import.jsp? • Yahoo Local: http://listings.local.yahoo.com/csubmit/index.php • Yellow Pages: http://www.yellowpages.com/ • Yelp: http://www.yelp.com/

ASK FOR REVIEWS

WHAT YOU CAN DO NOW: OFF-PAGE OPTIMIZATION • Submit your organization to area volunteer listings • Ask for links from bloggers and websites • Submit your organization to local search listings • Ask for reviews from volunteers and colleagues

THANK YOU

THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks

Web Design and SEO for Nonprofit

by Nicki Hicks on Oct 30, 2009

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Web Design and SEO for Nonprofit — Presentation Transcript