Search Engine Optimization 101: Rank Higher and Sell More

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Heard of SEO but don't exactly know what it means? Well now you will.

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Search Engine Optimization 101: Rank Higher and Sell More

  1. 1. Search Engine Optimization: Ranking Better and Selling More Nicki Hicks flyte new media http://www.flyte.biz http://www.maine-seo.com http://twitter.com/nickihicks
  2. 2. <ul><li>Short for Search Engine Optimization </li></ul><ul><li>What can you do to rank better at the search engines? </li></ul><ul><li>Split into two parts: </li></ul><ul><ul><li>On-page Optimization </li></ul></ul><ul><ul><li>Off-page Optimization </li></ul></ul>
  3. 3. <ul><li>Rank better </li></ul>
  4. 4. <ul><li>Drive more traffic </li></ul>
  5. 5. <ul><li>Sell more products/services </li></ul><ul><li>More email signups </li></ul><ul><li>More contact form leads </li></ul><ul><li>More conversions </li></ul>
  6. 6. <ul><li>Balance between SEO (search engines) and usability/personability (for your users). </li></ul><ul><li>Luckily…the two go hand in hand. </li></ul>
  7. 7. What Google thinks I’m looking for News results Applicable websites Video results Google AdWords
  8. 8. <ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Information Architecture (Navigation) </li></ul></ul><ul><li>Keywords on the page </li></ul><ul><ul><li>Intra-site links </li></ul></ul><ul><ul><li>Flash, images, and video </li></ul></ul>
  9. 9. NO.
  10. 10. NO. YES.
  11. 11. <ul><li>How about an example? </li></ul><ul><li>I own a small pet shop in Portland, Maine… </li></ul>
  12. 12. <ul><li>Are my customers searching for… </li></ul><ul><li>Pet store Portland Maine? </li></ul><ul><li>Dog supplies Portland Maine? </li></ul><ul><li>Cat food Maine? </li></ul><ul><li>Dog collars Maine? </li></ul><ul><li>Organic dog food? </li></ul><ul><li>Non-toxic cat litter? </li></ul>
  13. 13. <ul><li>Start researching to find the diamond(s) in the rough. </li></ul>Photo credit: prakhar
  14. 14. <ul><li>Google AdWords Keyword Tool </li></ul>
  15. 15. <ul><li>Wordtracker Questions </li></ul>
  16. 16. <ul><li>Google Insights </li></ul>
  17. 23. <ul><li>Incoming links </li></ul><ul><li>Local Search </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Social profiles </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Images </li></ul></ul>
  18. 28. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul><ul><li>Blogging </li></ul><ul><li>Guest blogging </li></ul><ul><li>Article marketing </li></ul><ul><li>Forums </li></ul>
  19. 30. <ul><li>Acquiring traffic </li></ul><ul><li>Increasing audience/exposure </li></ul><ul><li>Sharing links </li></ul><ul><li>Promotion for a new website </li></ul><ul><li>Lead generation </li></ul>
  20. 31. <ul><li>Do a keyword analysis and find out what your audience is searching for </li></ul><ul><li>Fill out your profiles as completely as possible </li></ul><ul><ul><li>Avatar (Photo) </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>“ Extras” – blog feed, other social profiles, etc. </li></ul></ul>
  21. 32. <ul><li>It’s great when you rank well for your most sought-after keyword… </li></ul><ul><li>… but at the end of the day, the reason we do SEO is to make more conversions . </li></ul>
  22. 33. <ul><li>Nicki Hicks </li></ul><ul><li>[email_address] </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.maine-seo.com </li></ul><ul><li>http://twitter.com/nickihicks </li></ul><ul><li>http://facebook.com/nickihicks </li></ul><ul><li>http://linkedin.com/in/nickihicks </li></ul>

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