Search Engine Optimization 101: Rank Higher and Sell More

Search Engine Optimization: Ranking Better and Selling More Nicki Hicks flyte new media http://www.flyte.biz http://www.maine-seo.com http://twitter.com/nickihicks

Short for Search Engine Optimization
What can you do to rank better at the search engines?
Split into two parts:
On-page Optimization
Off-page Optimization

Rank better

Drive more traffic

Sell more products/services
More email signups
More contact form leads
More conversions

Balance between SEO (search engines) and usability/personability (for your users).
Luckily…the two go hand in hand.

What Google thinks I’m looking for News results Applicable websites Video results Google AdWords

Is it intuitive?
Usability
Information Architecture (Navigation)
Keywords on the page
Intra-site links
Flash, images, and video

NO. YES.

How about an example?
I own a small pet shop in Portland, Maine…

Are my customers searching for…
Pet store Portland Maine?
Dog supplies Portland Maine?
Cat food Maine?
Dog collars Maine?
Organic dog food?
Non-toxic cat litter?

Start researching to find the diamond(s) in the rough.
Photo credit: prakhar

Google AdWords Keyword Tool

Wordtracker Questions

Google Insights

Incoming links
Local Search
Social Media
Social profiles
Video
Images

Directory listings (DMOZ, Business.com, Yahoo directory)
“ Courting” bloggers/webmasters
Blogging
Guest blogging
Article marketing
Forums

Acquiring traffic
Increasing audience/exposure
Sharing links
Promotion for a new website
Lead generation

Do a keyword analysis and find out what your audience is searching for
Fill out your profiles as completely as possible
Avatar (Photo)
Website
Phone number
Address
Description
“ Extras” – blog feed, other social profiles, etc.

It’s great when you rank well for your most sought-after keyword…
… but at the end of the day, the reason we do SEO is to make more conversions .

Nicki Hicks
[email_address]
http://flyte.biz
http://www.maine-seo.com
http://twitter.com/nickihicks
http://facebook.com/nickihicks
http://linkedin.com/in/nickihicks

Search Engine Optimization 101: Rank Higher and Sell More

by Nicki Hicks on Jun 24, 2010

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Search Engine Optimization 101: Rank Higher and Sell More — Presentation Transcript