SEO 101:  How to Rank Higher and Sell More Nicki Hicks  |   flyte new media
<ul><li>Search Engine Optimization </li></ul><ul><li>What can you do to rank better at the search engines? </li></ul><ul><...
<ul><li>SEO is just  one  piece of the puzzle. </li></ul>Flickr photo credit: myklroventrine
<ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Conversion </li></ul><ul><li>Measurement </li></ul>Flickr...
 
<ul><li>Rank better </li></ul>
<ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
<ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
 
<ul><li>Sell more products/services </li></ul><ul><li>More email signups </li></ul><ul><li>More contact form leads </li></...
 
What Google thinks I’m looking for
Google AdWords
News results
Applicable websites
Video results
Suggested/Related searches
Local results
Wikipedia/Dictionary/Encyclopedia results
Image results
<ul><li>SEO is all about  balance . </li></ul>Flickr photo credit: mikebaird
<ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Informatio...
NO.
YES.
<ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Informatio...
<ul><li>Example: </li></ul><ul><li>I own a small pet shop in Portland, ME… </li></ul><ul><li>Are my customers searching fo...
<ul><li>Keyword Research </li></ul><ul><ul><li>Pet store Portland, or </li></ul></ul><ul><ul><li>Dog supplies Maine?   </l...
<ul><li>Google AdWords Keyword Tool </li></ul>
<ul><li>Find the keywords in the rough. </li></ul>Flickr photo credit: prakhar
<ul><li>Wordtracker Questions </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>Google Insights </li></ul>
<ul><li>Title </li></ul><ul><li>Domain/URLs </li></ul><ul><li>Navigation </li></ul><ul><li>Search engine (or Meta-) Descri...
 
 
 
 
 
 
 
<ul><li>Incoming links </li></ul><ul><li>Local Search </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Social profiles...
 
 
 
 
WebsiteY.com
<ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul>
<ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></...
 
<ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></...
 
 
<ul><li>Acquiring traffic </li></ul><ul><li>Increasing audience/exposure </li></ul><ul><li>Sharing links </li></ul><ul><li...
<ul><li>Do a keyword analysis and find out what your audience is searching for </li></ul><ul><li>Fill out your profiles as...
 
<ul><li>It’s great when you rank well for your most sought-after keyword… </li></ul><ul><li>… but at the end of the day, t...
 
 
<ul><li>Nicki Hicks </li></ul><ul><li>[email_address]   </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.ma...
Upcoming SlideShare
Loading in …5
×

SEO 101: How to Rank Higher and Sell More

2,139 views

Published on

You've heard of SEO, you know that it's important. But why? And how can you make SEO work for your business?

Published in: Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,139
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Start researching to find the diamond(s) in the rough.
  • SEO 101: How to Rank Higher and Sell More

    1. 1. SEO 101: How to Rank Higher and Sell More Nicki Hicks | flyte new media
    2. 2. <ul><li>Search Engine Optimization </li></ul><ul><li>What can you do to rank better at the search engines? </li></ul><ul><li>Two parts: </li></ul><ul><ul><li>On-page Optimization </li></ul></ul><ul><ul><li>Off-page Optimization </li></ul></ul>
    3. 3. <ul><li>SEO is just one piece of the puzzle. </li></ul>Flickr photo credit: myklroventrine
    4. 4. <ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Conversion </li></ul><ul><li>Measurement </li></ul>Flickr photo credit: Taz-Voll
    5. 6. <ul><li>Rank better </li></ul>
    6. 7. <ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
    7. 8. <ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
    8. 10. <ul><li>Sell more products/services </li></ul><ul><li>More email signups </li></ul><ul><li>More contact form leads </li></ul><ul><li>More conversions </li></ul>
    9. 12. What Google thinks I’m looking for
    10. 13. Google AdWords
    11. 14. News results
    12. 15. Applicable websites
    13. 16. Video results
    14. 17. Suggested/Related searches
    15. 18. Local results
    16. 19. Wikipedia/Dictionary/Encyclopedia results
    17. 20. Image results
    18. 21. <ul><li>SEO is all about balance . </li></ul>Flickr photo credit: mikebaird
    19. 22. <ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Information Architecture (Navigation) </li></ul></ul>
    20. 23. NO.
    21. 24. YES.
    22. 25. <ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Information Architecture (Navigation) </li></ul></ul><ul><li>Keywords on the page </li></ul>
    23. 26. <ul><li>Example: </li></ul><ul><li>I own a small pet shop in Portland, ME… </li></ul><ul><li>Are my customers searching for… </li></ul>
    24. 27. <ul><li>Keyword Research </li></ul><ul><ul><li>Pet store Portland, or </li></ul></ul><ul><ul><li>Dog supplies Maine? </li></ul></ul><ul><li>Ask yourself: </li></ul><ul><ul><li>Products/services </li></ul></ul><ul><ul><li>Customer needs/problems </li></ul></ul><ul><ul><li>Actual/perceived benefits </li></ul></ul><ul><ul><li>Features </li></ul></ul><ul><ul><li>Competition </li></ul></ul>
    25. 28. <ul><li>Google AdWords Keyword Tool </li></ul>
    26. 29. <ul><li>Find the keywords in the rough. </li></ul>Flickr photo credit: prakhar
    27. 30. <ul><li>Wordtracker Questions </li></ul>
    28. 31. <ul><li>Google Insights </li></ul>
    29. 32. <ul><li>Google Insights </li></ul>
    30. 33. <ul><li>Google Insights </li></ul>
    31. 34. <ul><li>Title </li></ul><ul><li>Domain/URLs </li></ul><ul><li>Navigation </li></ul><ul><li>Search engine (or Meta-) Description </li></ul><ul><li>Header(s) </li></ul><ul><li>Links </li></ul><ul><li>Copy </li></ul>
    32. 42. <ul><li>Incoming links </li></ul><ul><li>Local Search </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Social profiles </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Images </li></ul></ul>
    33. 47. WebsiteY.com
    34. 48. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul>
    35. 49. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul><ul><li>Blogging </li></ul><ul><li>Guest blogging </li></ul><ul><li>Article marketing </li></ul><ul><li>Forums </li></ul>
    36. 51. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul><ul><li>Blogging </li></ul><ul><li>Guest blogging </li></ul><ul><li>Article marketing </li></ul><ul><li>Forums </li></ul>
    37. 54. <ul><li>Acquiring traffic </li></ul><ul><li>Increasing audience/exposure </li></ul><ul><li>Sharing links </li></ul><ul><li>Promotion for a new website </li></ul><ul><li>Lead generation </li></ul>
    38. 55. <ul><li>Do a keyword analysis and find out what your audience is searching for </li></ul><ul><li>Fill out your profiles as completely as possible </li></ul><ul><ul><li>Avatar (Photo) </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>“ Extras” – blog feed, other social profiles, etc. </li></ul></ul>
    39. 57. <ul><li>It’s great when you rank well for your most sought-after keyword… </li></ul><ul><li>… but at the end of the day, the reason we do SEO is to make more conversions . </li></ul>
    40. 60. <ul><li>Nicki Hicks </li></ul><ul><li>[email_address] </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.maine-seo.com </li></ul><ul><li>http://twitter.com/nickihicks </li></ul><ul><li>http://facebook.com/nickihicks </li></ul><ul><li>http://linkedin.com/in/nickihicks </li></ul>

    ×