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SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
SEO 101: How to Rank Higher and Sell More
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SEO 101: How to Rank Higher and Sell More

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You've heard of SEO, you know that it's important. But why? And how can you make SEO work for your business?

You've heard of SEO, you know that it's important. But why? And how can you make SEO work for your business?

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  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  • Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  • Start researching to find the diamond(s) in the rough.
  • Transcript

    • 1. SEO 101: How to Rank Higher and Sell More Nicki Hicks | flyte new media
    • 2. <ul><li>Search Engine Optimization </li></ul><ul><li>What can you do to rank better at the search engines? </li></ul><ul><li>Two parts: </li></ul><ul><ul><li>On-page Optimization </li></ul></ul><ul><ul><li>Off-page Optimization </li></ul></ul>
    • 3. <ul><li>SEO is just one piece of the puzzle. </li></ul>Flickr photo credit: myklroventrine
    • 4. <ul><li>Attraction </li></ul><ul><li>Retention </li></ul><ul><li>Conversion </li></ul><ul><li>Measurement </li></ul>Flickr photo credit: Taz-Voll
    • 5.  
    • 6. <ul><li>Rank better </li></ul>
    • 7. <ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
    • 8. <ul><li>Rank better </li></ul><ul><li>Drive more traffic </li></ul>
    • 9.  
    • 10. <ul><li>Sell more products/services </li></ul><ul><li>More email signups </li></ul><ul><li>More contact form leads </li></ul><ul><li>More conversions </li></ul>
    • 11.  
    • 12. What Google thinks I’m looking for
    • 13. Google AdWords
    • 14. News results
    • 15. Applicable websites
    • 16. Video results
    • 17. Suggested/Related searches
    • 18. Local results
    • 19. Wikipedia/Dictionary/Encyclopedia results
    • 20. Image results
    • 21. <ul><li>SEO is all about balance . </li></ul>Flickr photo credit: mikebaird
    • 22. <ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Information Architecture (Navigation) </li></ul></ul>
    • 23. NO.
    • 24. YES.
    • 25. <ul><li>Code/HTML </li></ul><ul><li>Is it intuitive? </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Information Architecture (Navigation) </li></ul></ul><ul><li>Keywords on the page </li></ul>
    • 26. <ul><li>Example: </li></ul><ul><li>I own a small pet shop in Portland, ME… </li></ul><ul><li>Are my customers searching for… </li></ul>
    • 27. <ul><li>Keyword Research </li></ul><ul><ul><li>Pet store Portland, or </li></ul></ul><ul><ul><li>Dog supplies Maine? </li></ul></ul><ul><li>Ask yourself: </li></ul><ul><ul><li>Products/services </li></ul></ul><ul><ul><li>Customer needs/problems </li></ul></ul><ul><ul><li>Actual/perceived benefits </li></ul></ul><ul><ul><li>Features </li></ul></ul><ul><ul><li>Competition </li></ul></ul>
    • 28. <ul><li>Google AdWords Keyword Tool </li></ul>
    • 29. <ul><li>Find the keywords in the rough. </li></ul>Flickr photo credit: prakhar
    • 30. <ul><li>Wordtracker Questions </li></ul>
    • 31. <ul><li>Google Insights </li></ul>
    • 32. <ul><li>Google Insights </li></ul>
    • 33. <ul><li>Google Insights </li></ul>
    • 34. <ul><li>Title </li></ul><ul><li>Domain/URLs </li></ul><ul><li>Navigation </li></ul><ul><li>Search engine (or Meta-) Description </li></ul><ul><li>Header(s) </li></ul><ul><li>Links </li></ul><ul><li>Copy </li></ul>
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42. <ul><li>Incoming links </li></ul><ul><li>Local Search </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Social profiles </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Images </li></ul></ul>
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47. WebsiteY.com
    • 48. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul>
    • 49. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul><ul><li>Blogging </li></ul><ul><li>Guest blogging </li></ul><ul><li>Article marketing </li></ul><ul><li>Forums </li></ul>
    • 50.  
    • 51. <ul><li>Directory listings (DMOZ, Business.com, Yahoo directory) </li></ul><ul><li>“ Courting” bloggers/webmasters </li></ul><ul><li>Blogging </li></ul><ul><li>Guest blogging </li></ul><ul><li>Article marketing </li></ul><ul><li>Forums </li></ul>
    • 52.  
    • 53.  
    • 54. <ul><li>Acquiring traffic </li></ul><ul><li>Increasing audience/exposure </li></ul><ul><li>Sharing links </li></ul><ul><li>Promotion for a new website </li></ul><ul><li>Lead generation </li></ul>
    • 55. <ul><li>Do a keyword analysis and find out what your audience is searching for </li></ul><ul><li>Fill out your profiles as completely as possible </li></ul><ul><ul><li>Avatar (Photo) </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>“ Extras” – blog feed, other social profiles, etc. </li></ul></ul>
    • 56.  
    • 57. <ul><li>It’s great when you rank well for your most sought-after keyword… </li></ul><ul><li>… but at the end of the day, the reason we do SEO is to make more conversions . </li></ul>
    • 58.  
    • 59.  
    • 60. <ul><li>Nicki Hicks </li></ul><ul><li>[email_address] </li></ul><ul><li>http://flyte.biz </li></ul><ul><li>http://www.maine-seo.com </li></ul><ul><li>http://twitter.com/nickihicks </li></ul><ul><li>http://facebook.com/nickihicks </li></ul><ul><li>http://linkedin.com/in/nickihicks </li></ul>

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