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How to Use Social Media to Get a Job
 

How to Use Social Media to Get a Job

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In such a competitive market, you've got to differentiate yourself in any way possible. Using social media - along with traditional job seeking tactics - could just be the way to land your dream job!

In such a competitive market, you've got to differentiate yourself in any way possible. Using social media - along with traditional job seeking tactics - could just be the way to land your dream job!

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    How to Use Social Media to Get a Job How to Use Social Media to Get a Job Presentation Transcript

    • HOW TO USE SOCIAL MEDIA TO GET A JOB Nicki Hicks
    • DISCLAIMER
      • Social media will help with your job search
      • Don’t replace it with traditional tactics
        • Monster, Jobs in ME
        • Craigslist
        • Networking
      • Tried and true methods
        • Emailing employers (before and after interviews)
        • Thank you letter
    • SOCIAL MEDIA IS…
      • … well, why don’t you tell me what you think it is first?
    • OK, OK. SOCIAL MEDIA IS…
      • The same as “social networking”
      • A virtual water cooler
      • An online conversation
          • “ Talking at” v. “talking with”
    • HOW WILL SOCIAL MEDIA HELP YOU?
      • Brand yourself
      • Network and build online relationships
      • Acquire the skills to brand your future company
    • REMEMBER…
      • It’s not what you know,
      • but who you know.
    • SOCIAL MEDIA FOR THE “NEW AGE JOB HUNTER”
      • General pointers
      • “ Big Three”
        • Facebook
        • LinkedIn
        • Twitter
      • RSS feeds
      • YouTube
    • GENERAL SOCIAL MEDIA POINTERS: SOME THINGS YOU SHOULD ALREADY KNOW
      • Think before you post…or tweet…or put anything out there.
      • Ask yourself:
        • What would my parents think?
        • What would my advisor think?
        • What would my future boss think?
    • FACEBOOK: STEP 1 CLEAN UP THOSE PROFILES!
      • Pictures
      • Videos
      • Wall
      • Pages/Groups
      • Apps, Games, etc.
    • EMPLOYERS DO NOT WANT TO SEE THIS
    • FACEBOOK: STEP 2
      • Spice up your Info
        • Who are you?
        • What are you looking for?
      • Start joining conversations
    • FACEBOOK: FIND A JOB
      • Make it apparent you’re on the job search (within your info)
      • Look for Job Hunting pages, like:
        • Jobs in ME ( http://www.facebook.com/JobsInME )
        • … and become a fan
      • Fan companies you’re interested in applying for/have applied for. Engage with them.
    • LINKEDIN
      • The most professional social media platform
      • The “virtual resume”
    • LET’S CHECK IT OUT…
      • www.linkedin.com
    • LINKEDIN: GETTING STARTED
      • Fill out your profile as completely as possible
      • Make connections
      • Add Applications to your Profile
        • Twitter
        • Blog
        • Slideshare, etc.
      • Answer (or ask) questions
      • Join groups
    • LINKEDIN: FIND A JOB
      • Have a finished and professional looking profile
      • Acquire as many recommendations as you can
      • Join the right groups (Job posting groups, etc.)
      • Answer (or ask) questions
      • Engage and connect with your network – especially those at a potential employment opportunity
    • USING LINKEDIN REALLY WORKS?
      • Breanne Cooley landed a job by leveraging LinkedIn
        • Reconsidered LinkedIn Group strategy
        • Reached out proactively to network
        • Looked beyond surface of people’s profiles to find common interests
        • Included LinkedIn URL as permanent part of email signature
        • Stepped outside of social networking comfort zone and stuck her neck out!
      • Here’s her full story
    • WHAT IS TWITTER?
      • Micro-blogging
      • 140 characters to say something
      • Answer: “What are you doing?” or…
        • What are you reading?
        • What are you thinking about?
        • What do you want to know? etc...
      • Rule #1: Always add value
    • LET’S CHECK IT OUT…
      • www.twitter.com
    • TWITTER 101
      • @nickihicks = reply
      • RT = ReTweet (e.g. RT @nickihicks: I’m teaching a business seminar class at SJC how to use Twitter.)
      • Direct message = private message
      • # = hashtag
        • #followfriday
        • #heavymetalfriday
    • TWITTER: FIND A JOB FOLLOWING THE RIGHT “TWEEPS”
      • Follow job search accounts
      • Search on Twitter search ( www.search.twitter.com )
      • Twellow.com – The Twitter Yellow Pages
      • Wefollow.com
      • Nearbytweets.com – Local Tweeps
    • USING TWITTER REALLY WORKS?
      • David Gallant used Twitter to find his current job by:
        • Saw a job post on Twitter
        • Emailed resume to the employer
        • Included links to both his Twitter account and blog, adding depth to his resume
      • Here’s his full story
    • TIPS FOR THE “BIG 3”
      • Choose your picture (AKA avatar) wisely
      • Don’t make it all about you (all the time)
      • Be yourself
      • Engage people
        • Social media is a conversation!
        • Ask questions
        • Provide resources
      • Always add value
        • Or…give before you get
    • RSS FEEDS
      • A lot of your favorite job search sites will have RSS feeds and email updates.
      • Why go to them everyday?
      • Set it up so they update you!
    • YOUTUBE…COULD IT SET YOU APART FROM THE COMPETITION?
      • Employers may not necessarily be looking on YouTube just yet, BUT…
      • What if they Google your name? Your video will come up.
      • What if you include the video in your email to a potential employer? If that doesn’t add depth to your resume, I don’t know what does!
    • CREATE A VIDEO RESUME
      • Example video resume
    • BASIC INTERVIEW RULES APPLY
      • Wear business attire
      • Don’t speak too fast
      • Look at the camera, not your script
    • TIPS FOR VIDEO SUCCESS
      • Keep it short and sweet (under 2 minutes)
      • Answer the questions
        • What makes you different?
        • Why should I hire you?
      • Be yourself!
    • TECHNICAL VIDEO TIPS
      • Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – New Graduate with Marketing Degree”)
      • Create a detailed description that includes main points from your resume
      • Attach a PDF or doc version of your resume
    • THINGS YOU PROBABLY DIDN’T KNOW SOCIAL MEDIA HELPS WITH
      • Create your own brand
      • Show potential employers you can operate in a Web 2.0 world
      • Improve your writing style and creativity
    • NOW WHAT?
      • Join Facebook, LinkedIn, and Twitter if you’re not already there.
      • Fan, follow, and join the right groups/people.
      • Start joining the conversation! Engage with those groups/people.
      • Cross promote
        • Link between profiles
        • Include your LinkedIn account, Twitter handle, and even YouTube video resume in your email signature
    • NOW WHAT?
      • Step out of your comfort zone
      • Cross promote in real life by networking
      • Add depth to and differentiate your resume with social media
    • THANK YOU!
      • flyte new media
      • http://flyte.biz
      • www.maine-seo.com
      • Social
      • www.facebook.com/nickihicks
      • www.linkedin.com/in/nickihicks
      • www.twitter.com/nickihicks
      • Email
      • [email_address]