How to Use Social Media to Get a Job
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How to Use Social Media to Get a Job

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In such a competitive market, you've got to differentiate yourself in any way possible. Using social media - along with traditional job seeking tactics - could just be the way to land your dream job!

In such a competitive market, you've got to differentiate yourself in any way possible. Using social media - along with traditional job seeking tactics - could just be the way to land your dream job!

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How to Use Social Media to Get a Job How to Use Social Media to Get a Job Presentation Transcript

  • HOW TO USE SOCIAL MEDIA TO GET A JOB Nicki Hicks
  • DISCLAIMER
    • Social media will help with your job search
    • Don’t replace it with traditional tactics
      • Monster, Jobs in ME
      • Craigslist
      • Networking
    • Tried and true methods
      • Emailing employers (before and after interviews)
      • Thank you letter
  • SOCIAL MEDIA IS…
    • … well, why don’t you tell me what you think it is first?
  • OK, OK. SOCIAL MEDIA IS…
    • The same as “social networking”
    • A virtual water cooler
    • An online conversation
        • “ Talking at” v. “talking with”
  • HOW WILL SOCIAL MEDIA HELP YOU?
    • Brand yourself
    • Network and build online relationships
    • Acquire the skills to brand your future company
  • REMEMBER…
    • It’s not what you know,
    • but who you know.
  • SOCIAL MEDIA FOR THE “NEW AGE JOB HUNTER”
    • General pointers
    • “ Big Three”
      • Facebook
      • LinkedIn
      • Twitter
    • RSS feeds
    • YouTube
  • GENERAL SOCIAL MEDIA POINTERS: SOME THINGS YOU SHOULD ALREADY KNOW
    • Think before you post…or tweet…or put anything out there.
    • Ask yourself:
      • What would my parents think?
      • What would my advisor think?
      • What would my future boss think?
  • FACEBOOK: STEP 1 CLEAN UP THOSE PROFILES!
    • Pictures
    • Videos
    • Wall
    • Pages/Groups
    • Apps, Games, etc.
  • EMPLOYERS DO NOT WANT TO SEE THIS
  • FACEBOOK: STEP 2
    • Spice up your Info
      • Who are you?
      • What are you looking for?
    • Start joining conversations
  • FACEBOOK: FIND A JOB
    • Make it apparent you’re on the job search (within your info)
    • Look for Job Hunting pages, like:
      • Jobs in ME ( http://www.facebook.com/JobsInME )
      • … and become a fan
    • Fan companies you’re interested in applying for/have applied for. Engage with them.
  • LINKEDIN
    • The most professional social media platform
    • The “virtual resume”
  • LET’S CHECK IT OUT…
    • www.linkedin.com
  • LINKEDIN: GETTING STARTED
    • Fill out your profile as completely as possible
    • Make connections
    • Add Applications to your Profile
      • Twitter
      • Blog
      • Slideshare, etc.
    • Answer (or ask) questions
    • Join groups
  • LINKEDIN: FIND A JOB
    • Have a finished and professional looking profile
    • Acquire as many recommendations as you can
    • Join the right groups (Job posting groups, etc.)
    • Answer (or ask) questions
    • Engage and connect with your network – especially those at a potential employment opportunity
  • USING LINKEDIN REALLY WORKS?
    • Breanne Cooley landed a job by leveraging LinkedIn
      • Reconsidered LinkedIn Group strategy
      • Reached out proactively to network
      • Looked beyond surface of people’s profiles to find common interests
      • Included LinkedIn URL as permanent part of email signature
      • Stepped outside of social networking comfort zone and stuck her neck out!
    • Here’s her full story
  • WHAT IS TWITTER?
    • Micro-blogging
    • 140 characters to say something
    • Answer: “What are you doing?” or…
      • What are you reading?
      • What are you thinking about?
      • What do you want to know? etc...
    • Rule #1: Always add value
  • LET’S CHECK IT OUT…
    • www.twitter.com
  • TWITTER 101
    • @nickihicks = reply
    • RT = ReTweet (e.g. RT @nickihicks: I’m teaching a business seminar class at SJC how to use Twitter.)
    • Direct message = private message
    • # = hashtag
      • #followfriday
      • #heavymetalfriday
  • TWITTER: FIND A JOB FOLLOWING THE RIGHT “TWEEPS”
    • Follow job search accounts
    • Search on Twitter search ( www.search.twitter.com )
    • Twellow.com – The Twitter Yellow Pages
    • Wefollow.com
    • Nearbytweets.com – Local Tweeps
  • USING TWITTER REALLY WORKS?
    • David Gallant used Twitter to find his current job by:
      • Saw a job post on Twitter
      • Emailed resume to the employer
      • Included links to both his Twitter account and blog, adding depth to his resume
    • Here’s his full story
  • TIPS FOR THE “BIG 3”
    • Choose your picture (AKA avatar) wisely
    • Don’t make it all about you (all the time)
    • Be yourself
    • Engage people
      • Social media is a conversation!
      • Ask questions
      • Provide resources
    • Always add value
      • Or…give before you get
  • RSS FEEDS
    • A lot of your favorite job search sites will have RSS feeds and email updates.
    • Why go to them everyday?
    • Set it up so they update you!
  • YOUTUBE…COULD IT SET YOU APART FROM THE COMPETITION?
    • Employers may not necessarily be looking on YouTube just yet, BUT…
    • What if they Google your name? Your video will come up.
    • What if you include the video in your email to a potential employer? If that doesn’t add depth to your resume, I don’t know what does!
  • CREATE A VIDEO RESUME
    • Example video resume
  • BASIC INTERVIEW RULES APPLY
    • Wear business attire
    • Don’t speak too fast
    • Look at the camera, not your script
  • TIPS FOR VIDEO SUCCESS
    • Keep it short and sweet (under 2 minutes)
    • Answer the questions
      • What makes you different?
      • Why should I hire you?
    • Be yourself!
  • TECHNICAL VIDEO TIPS
    • Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – New Graduate with Marketing Degree”)
    • Create a detailed description that includes main points from your resume
    • Attach a PDF or doc version of your resume
  • THINGS YOU PROBABLY DIDN’T KNOW SOCIAL MEDIA HELPS WITH
    • Create your own brand
    • Show potential employers you can operate in a Web 2.0 world
    • Improve your writing style and creativity
  • NOW WHAT?
    • Join Facebook, LinkedIn, and Twitter if you’re not already there.
    • Fan, follow, and join the right groups/people.
    • Start joining the conversation! Engage with those groups/people.
    • Cross promote
      • Link between profiles
      • Include your LinkedIn account, Twitter handle, and even YouTube video resume in your email signature
  • NOW WHAT?
    • Step out of your comfort zone
    • Cross promote in real life by networking
    • Add depth to and differentiate your resume with social media
  • THANK YOU!
    • flyte new media
    • http://flyte.biz
    • www.maine-seo.com
    • Social
    • www.facebook.com/nickihicks
    • www.linkedin.com/in/nickihicks
    • www.twitter.com/nickihicks
    • Email
    • [email_address]