How to Use SEO to Optimize Your Blog and Social Media Updates

How to Use SEO to Optimize Your Blog and Social Media Updates Nicki Hicks flyte new media http://www.flyte.biz http://www.maine-seo.com http://twitter.com/nickihicks

Today, we’re just talking about how to use SEO for social media, not how to use social media.
Luckily…the two go hand-in-hand.

Rank better
Drive more traffic

Rank better
Drive more traffic
Website Website Blog YouTube video Facebook profile Podcast LinkedIn profile Rich’s Twitter profile

Website Blog YouTube video Facebook profile Podcast

Rank better
Drive more traffic

Website Website Blog YouTube video Blogs Social Media

Sell more products/services
More email signups
More conversions

Balance between SEO (search engines) and personability (relating to your customers).
Ask yourself: Am I adding value?

Target niche keywords with each new blogpost.
A blog is [typically] better than your website for attracting new incoming links.

Get your own domain
Stay away from subdomains like nickihicks.blogspot.com or nickihicks.wordpress.com
Use a clean (and SEO friendly) CMS, like WordPress
Create keyword rich categories
What’s your call-to-action?

Create eye-catching (and keyword rich) post titles
SEO & Social Media OR 10 Ways Social Media Will Help Your SEO Efforts
My Favorite Resources OR 6 SEO Resources You’d Be Silly Not To Use
Use your keywords throughout your posts
Don’t forget to link!

Make sure visitors can sign up via email updates and RSS
Push new posts out to your network on all social profiles
Guest blog and repurpose content to increase exposure

http://labs.wordtracker.com/keyword-questions/

http://www.google.com/insights/search/#

Don’t have a blog and don’t want one?
Article Marketing might be right for you.
Use a service like:
DistributeYourArticles.com or iSnare.com
Squidoo.com or Hubpages.com

Acquiring traffic
Increasing audience/exposure
Sharing links
Promotion for a new website
Lead generation

Do a keyword analysis and find out what your audience is searching for
Fill out your profiles as completely as possible
Avatar (Photo)
Website
Phone number
Address
Description
“ Extras” – blog feed, other social profiles, etc.

Create a unique landing page
Commit to posting one status per day
Target specific niches with FB ads

Use a URL shortener (like bit.ly) to track links you post

Search for your niche keywords and follow people who use them, then engage with them.
Search.twitter.com – general searches
NearbyTweets.com – geographic searches
TweepSearch.com – search bios

Change “Our Company” to something a little more keyword rich.

Sync your profile with your blog, slideshare, and other social networks.

Get more recommendations.

Optimize keywords in title and description.
Publish videos on multiple video sharing sites by using a service like TubeMogul.

Optimize keywords in title, description, and tags.

It’s great when someone reads your blog or follows you on Twitter…
… but at the end of the day, the reason we do SEO is to make more conversions .

Nicki Hicks
[email_address]
http://flyte.biz
http://www.maine-seo.com
http://twitter.com/nickihicks
http://facebook.com/nickihicks
http://linkedin.com/in/nickihicks

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How to Use SEO to Optimize Your Blog and Social Media Updates

by Nicki Hicks on May 28, 2010

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How to Use SEO to Optimize Your Blog and Social Media Updates — Presentation Transcript