How To Find A Job Using Social Media

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Having trouble landing a job in such a competitive environment? Social media may just be the key. Learn more about how to leverage it in order to get your dream job.

Having trouble landing a job in such a competitive environment? Social media may just be the key. Learn more about how to leverage it in order to get your dream job.

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  • 1. How to Get a Job using Social Media
  • 2. How to Get a Job using Social Media by Nicki Hicks
  • 3. Disclaimer
  • 4. Disclaimer Social media will help with your job search
  • 5. Disclaimer Social media will help with your job search Don’t replace it with traditional tactics
  • 6. Disclaimer Social media will help with your job search Don’t replace it with traditional tactics Monster
  • 7. Disclaimer Social media will help with your job search Don’t replace it with traditional tactics Monster Craigslist
  • 8. Disclaimer Social media will help with your job search Don’t replace it with traditional tactics Monster Craigslist Jobs in ME
  • 9. Disclaimer Social media will help with your job search Don’t replace it with traditional tactics Monster Craigslist Jobs in ME Email possible employers
  • 10. Social media is…
  • 11. Social media is… …well, why don’t you tell me what you think it is first?
  • 12. Ok, ok. Social media is…
  • 13. Ok, ok. Social media is…
  • 14. Ok, ok. Social media is… The same as “social networking”
  • 15. Ok, ok. Social media is… The same as “social networking” A virtual water cooler
  • 16. Ok, ok. Social media is… The same as “social networking” A virtual water cooler An online conversation
  • 17. Ok, ok. Social media is… The same as “social networking” A virtual water cooler An online conversation “Talking at” v. “talking with”
  • 18. How can social media help you?
  • 19. How can social media help you?
  • 20. How can social media help you? Brand yourself
  • 21. How can social media help you? Brand yourself Network and build online relationships
  • 22. How can social media help you? Brand yourself Network and build online relationships Acquire the skills to brand your business
  • 23. Remember…
  • 24. Remember…
  • 25. Remember… It’s not what you know,
  • 26. Remember… It’s not what you know, but who you know.
  • 27. Social Media for the “New Age Job Hunter”
  • 28. Social Media for the “New Age Job Hunter” General pointers
  • 29. Social Media for the “New Age Job Hunter” General pointers “Big Three”
  • 30. Social Media for the “New Age Job Hunter” General pointers “Big Three” Facebook
  • 31. Social Media for the “New Age Job Hunter” General pointers “Big Three” Facebook LinkedIn
  • 32. Social Media for the “New Age Job Hunter” General pointers “Big Three” Facebook LinkedIn Twitter
  • 33. Social Media for the “New Age Job Hunter” General pointers “Big Three” Facebook LinkedIn Twitter RSS feeds
  • 34. Social Media for the “New Age Job Hunter” General pointers “Big Three” Facebook LinkedIn Twitter RSS feeds YouTube
  • 35. General Social Media Pointers
  • 36. General Social Media Pointers Always add value
  • 37. General Social Media Pointers Always add value Or…give before you get
  • 38. General Social Media Pointers Always add value Or…give before you get Be yourself
  • 39. General Social Media Pointers Always add value Or…give before you get Be yourself Engage people
  • 40. General Social Media Pointers Always add value Or…give before you get Be yourself Engage people Social media is a conversation!
  • 41. General Social Media Pointers Always add value Or…give before you get Be yourself Engage people Social media is a conversation! Ask questions
  • 42. General Social Media Pointers Always add value Or…give before you get Be yourself Engage people Social media is a conversation! Ask questions Provide resources
  • 43. Facebook: Step 1
  • 44. Facebook: Step 1 Clean up those profiles!
  • 45. Facebook: Step 1 Clean up those profiles! Pictures
  • 46. Facebook: Step 1 Clean up those profiles! Pictures Wall
  • 47. Facebook: Step 1 Clean up those profiles! Pictures Wall Information
  • 48. Facebook: Step 1 Clean up those profiles! Pictures Wall Information Who are you?
  • 49. Facebook: Step 1 Clean up those profiles! Pictures Wall Information Who are you? What are you looking for?
  • 50. Employers DO NOT want to see this
  • 51. Employers DO NOT want to see this
  • 52. Facebook: Step 2
  • 53. Facebook: Step 2
  • 54. Facebook: Step 2 Look for Job Hunting pages, like:
  • 55. Facebook: Step 2 Look for Job Hunting pages, like: Jobs in ME
  • 56. Facebook: Step 2 Look for Job Hunting pages, like: Jobs in ME …and become a fan
  • 57. Facebook: Step 2 Look for Job Hunting pages, like: Jobs in ME …and become a fan Join conversations
  • 58. LinkedIn
  • 59. LinkedIn
  • 60. LinkedIn The most professional social media platform
  • 61. LinkedIn The most professional social media platform The “virtual resume”
  • 62. Find people you know
  • 63. Find your next dream job
  • 64. Have a company in mind?
  • 65. You have one chance to make a first impression
  • 66. Whatcha doin’?
  • 67. Are you done yet?
  • 68. Experience
  • 69. Get recommended
  • 70. Get your vanity URL
  • 71. Answer questions
  • 72. Join groups
  • 73. LinkedIn: Above and Beyond
  • 74. LinkedIn: Above and Beyond
  • 75. LinkedIn: Above and Beyond Add Applications to your Profile
  • 76. LinkedIn: Above and Beyond Add Applications to your Profile Twitter
  • 77. LinkedIn: Above and Beyond Add Applications to your Profile Twitter Blog, etc.
  • 78. LinkedIn: Above and Beyond Add Applications to your Profile Twitter Blog, etc. Answer questions
  • 79. LinkedIn: Above and Beyond Add Applications to your Profile Twitter Blog, etc. Answer questions Join groups
  • 80. Using LinkedIn really works?
  • 81. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn
  • 82. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy
  • 83. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy Reached out proactively to network
  • 84. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy Reached out proactively to network Looked beyond surface of people’s profiles to find common interests
  • 85. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy Reached out proactively to network Looked beyond surface of people’s profiles to find common interests Included LinkedIn URL as permanent part of email signature
  • 86. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy Reached out proactively to network Looked beyond surface of people’s profiles to find common interests Included LinkedIn URL as permanent part of email signature Stepped outside of social networking comfort zone and stuck her neck out!
  • 87. Using LinkedIn really works? Breanne Cooley landed a job by leveraging LinkedIn Reconsidered LinkedIn Group strategy Reached out proactively to network Looked beyond surface of people’s profiles to find common interests Included LinkedIn URL as permanent part of email signature Stepped outside of social networking comfort zone and stuck her neck out! Here’s her full story
  • 88. What is Twitter?
  • 89. What is Twitter? Micro-blogging
  • 90. What is Twitter? Micro-blogging 140 characters
  • 91. What is Twitter? Micro-blogging 140 characters Answer: “What are you doing?” or…
  • 92. What is Twitter? Micro-blogging 140 characters Answer: “What are you doing?” or… What are you reading?
  • 93. What is Twitter? Micro-blogging 140 characters Answer: “What are you doing?” or… What are you reading? What are you thinking about?
  • 94. What is Twitter? Micro-blogging 140 characters Answer: “What are you doing?” or… What are you reading? What are you thinking about? What do you want to know? etc...
  • 95. What is Twitter? Micro-blogging 140 characters Answer: “What are you doing?” or… What are you reading? What are you thinking about? What do you want to know? etc... Rule #1: Always add value
  • 96. Include your full name
  • 97. Choose a username Don’t use symbols. (*, <3, @, !, or numbers)
  • 98. Add your time zone
  • 99. If you don’t have a website, don’t stress. Add a Link your website LinkedIn account. If you don’t have one, don’t stress, you will by tomorrow!
  • 100. You only have 160 characters. So make sure you’re… -YOU! Add a bio -Show that you’re well- rounded -If you’re job seeking, make sure you insinuate it!
  • 101. Location, location!
  • 102. DO NOT protect your tweets
  • 103. DO NOT protect your tweets
  • 104. Sometimes appearances matter
  • 105. Sometimes appearances matter Choose an appropriate picture
  • 106. Sometimes appearances matter Choose an appropriate picture
  • 107. Sometimes appearances matter Choose an appropriate picture NOT the default
  • 108. Sometimes appearances matter Choose an appropriate picture NOT the default Headshot of you
  • 109. Sometimes appearances matter Choose an appropriate picture NOT the default Headshot of you Choose a background
  • 110. Sometimes appearances matter Choose an appropriate picture NOT the default Headshot of you Choose a background NOT the default blue
  • 111. Sometimes appearances matter Choose an appropriate picture NOT the default Headshot of you Choose a background NOT the default blue Choose a pre-designed template, or
  • 112. Sometimes appearances matter Choose an appropriate picture NOT the default Headshot of you Choose a background NOT the default blue Choose a pre-designed template, or A background from a reputable site like Twitter Backgrounds
  • 113. Twitter 101
  • 114. Twitter 101 @nickihicks = reply
  • 115. Twitter 101 @nickihicks = reply RT = ReTweet
  • 116. Twitter 101 @nickihicks = reply RT = ReTweet Direct message = private message
  • 117. Twitter 101 @nickihicks = reply RT = ReTweet Direct message = private message # = hashtag
  • 118. Twitter 101 @nickihicks = reply RT = ReTweet Direct message = private message # = hashtag #followfriday
  • 119. Twitter 101 @nickihicks = reply RT = ReTweet Direct message = private message # = hashtag #followfriday #heavymetalfriday
  • 120. Following the right Tweeps
  • 121. Following the right Tweeps Follow job search accounts
  • 122. Following the right Tweeps Follow job search accounts Search on Twitter search (www.search.twitter.com)
  • 123. Following the right Tweeps Follow job search accounts Search on Twitter search (www.search.twitter.com) Twellow.com – The Twitter Yellow Pages
  • 124. Following the right Tweeps Follow job search accounts Search on Twitter search (www.search.twitter.com) Twellow.com – The Twitter Yellow Pages Wefollow.com
  • 125. Following the right Tweeps Follow job search accounts Search on Twitter search (www.search.twitter.com) Twellow.com – The Twitter Yellow Pages Wefollow.com Nearbytweets.com – Local Tweeps
  • 126. Using Twitter really works?
  • 127. Using Twitter really works? David Gallant used Twitter to find his current job by:
  • 128. Using Twitter really works? David Gallant used Twitter to find his current job by: Saw a job post on Twitter
  • 129. Using Twitter really works? David Gallant used Twitter to find his current job by: Saw a job post on Twitter Emailed resume to the employer
  • 130. Using Twitter really works? David Gallant used Twitter to find his current job by: Saw a job post on Twitter Emailed resume to the employer Included links to both his Twitter account and blog, adding depth to his resume
  • 131. Using Twitter really works? David Gallant used Twitter to find his current job by: Saw a job post on Twitter Emailed resume to the employer Included links to both his Twitter account and blog, adding depth to his resume Here’s his full story
  • 132. RSS Feeds
  • 133. RSS Feeds
  • 134. RSS Feeds A lot of your favorite job search sites will have RSS feeds and email updates.
  • 135. RSS Feeds A lot of your favorite job search sites will have RSS feeds and email updates. Why go to them everyday?
  • 136. RSS Feeds A lot of your favorite job search sites will have RSS feeds and email updates. Why go to them everyday? Set it up so they update you!
  • 137. YouTube Intro
  • 138. YouTube Intro Employers may not necessarily be looking on YouTube just yet, BUT…
  • 139. YouTube Intro Employers may not necessarily be looking on YouTube just yet, BUT… What if they Google your name? Your video will come up
  • 140. YouTube Intro Employers may not necessarily be looking on YouTube just yet, BUT… What if they Google your name? Your video will come up What if you include the video in your email to a potential employer? If that doesn’t add depth to your resume, I don’t know what does!
  • 141. Create a video resume Example video resume
  • 142. Basic Interview Rules Apply
  • 143. Basic Interview Rules Apply
  • 144. Basic Interview Rules Apply Wear business attire
  • 145. Basic Interview Rules Apply Wear business attire Don’t speak too fast
  • 146. Basic Interview Rules Apply Wear business attire Don’t speak too fast Look at the camera, not your script
  • 147. Tips for Video Success
  • 148. Tips for Video Success
  • 149. Tips for Video Success Keep it short and sweet (under 2 minutes)
  • 150. Tips for Video Success Keep it short and sweet (under 2 minutes) Answer the questions
  • 151. Tips for Video Success Keep it short and sweet (under 2 minutes) Answer the questions What makes you different?
  • 152. Tips for Video Success Keep it short and sweet (under 2 minutes) Answer the questions What makes you different? Why should I hire you?
  • 153. Tips for Video Success Keep it short and sweet (under 2 minutes) Answer the questions What makes you different? Why should I hire you? Be yourself!
  • 154. Technical Video Tips
  • 155. Technical Video Tips Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – Graduate with Marketing Degree”)
  • 156. Technical Video Tips Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – Graduate with Marketing Degree”) Create a detailed description that includes main points from your resume
  • 157. Technical Video Tips Create a title with keywords specific to your resume (“Video Resume for Nicki Hicks – Graduate with Marketing Degree”) Create a detailed description that includes main points from your resume Attach a PDF or doc version of your resume
  • 158. Now what?
  • 159. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there.
  • 160. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there. Fan, follow, and join the right groups/people.
  • 161. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there. Fan, follow, and join the right groups/people. Start joining the conversation!
  • 162. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there. Fan, follow, and join the right groups/people. Start joining the conversation! Cross promote
  • 163. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there. Fan, follow, and join the right groups/people. Start joining the conversation! Cross promote Link between profiles
  • 164. Now what? Join Facebook, LinkedIn, and Twitter if you’re not already there. Fan, follow, and join the right groups/people. Start joining the conversation! Cross promote Link between profiles Include your LinkedIn account, Twitter handle, and even YouTube video resume in your email signature
  • 165. Now what? (cont.)
  • 166. Now what? (cont.)
  • 167. Now what? (cont.) Step out of your comfort zone
  • 168. Now what? (cont.) Step out of your comfort zone Cross promote in real life by networking
  • 169. Now what? (cont.) Step out of your comfort zone Cross promote in real life by networking Add depth to and differentiate your resume with social media
  • 170. Thank you!
  • 171. Thank you! Facebook: www.facebook.com/nickihicks
  • 172. Thank you! Facebook: www.facebook.com/nickihicks LinkedIn: www.linkedin.com/in/nickihicks
  • 173. Thank you! Facebook: www.facebook.com/nickihicks LinkedIn: www.linkedin.com/in/nickihicks Twitter: www.twitter.com/nickihicks
  • 174. Thank you! Facebook: www.facebook.com/nickihicks LinkedIn: www.linkedin.com/in/nickihicks Twitter: www.twitter.com/nickihicks
  • 175. Thank you! Facebook: www.facebook.com/nickihicks LinkedIn: www.linkedin.com/in/nickihicks Twitter: www.twitter.com/nickihicks Email: hicks.nicki@gmail.com