Blogging for Nonprofit
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Blogging for Nonprofit

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A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

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Blogging for Nonprofit Presentation Transcript

  • 1. FLYTE SCHOOL How to Plan, Build and Promote a Business Blog Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  • 2. TODAY’S GOALS • To understand... • what a blog is • how to plan your blog • how to blog your blog • how to promote your blog
  • 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  • 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  • 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
  • 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
  • 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
  • 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  • 9. BLOG DEFINITIONS • Blog - A simple content management system
  • 10. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog
  • 11. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog • Blogosphere - The world of blogging
  • 12. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
  • 13. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
  • 14. BLOG DEFINITIONS • News Aggregator - site that gathers and displays news from feeds • Anchor Text - the words in a hyperlink
  • 15. BLOG ANATOMY
  • 16. THREE FACES OF BLOGS
  • 17. THREE FACES OF BLOGS
  • 18. THREE FACES OF BLOGS
  • 19. THREE FACES OF BLOGS
  • 20. NEWSREADERS • iGoogle • (http://www.google.com/ig) • NewsGator • (http://www.NewsGator.com) • Bloglines • (http://www.bloglines.com)
  • 21. THE BUSINESS CASE FOR BLOGS • Why Blog? • Search engine optimization • Establish yourself as an expert • Lead generation • Better communication/Broader reach • Ad Revenue/Monetization
  • 22. Web sites are your “BUT I HAVE A WEB SITE” portfolio, the way you want the world to see you; blogs are an ongoing conversation, warts and all. • Blogs can be updated w/o HTML knowledge • Search engines love blogs • Blogs have farther reach via RSS • Blogs complement your Web site
  • 23. “BUT I HAVE AN EZINE” • Blogs can’t be stopped by spam filters • Blogs are archived by search engines • Blogs can be delivered via email • Blogs complement your email newsletter
  • 24. PLANNING YOUR BLOG • Find and read related blogs • Technorati • Delicious • Blog directories • Blogrolls
  • 25. PLANNING YOUR BLOG • What Do I Blog About? • Who’s your audience? • What’s going on in your industry? • Company news • Don’t blog a sales & marketing brochure
  • 26. BRANDING YOUR BLOG • Own your domain • Choose or design a complementary look • Cross link, cross promote
  • 27. FINAL CHECKLIST • Get your blogroll ready • Plan soft launch/hard launch • Schedule blogging and commenting time
  • 28. WRITING BLOG POSTS • Anatomy of a great post • Compelling, keyword-rich title • Focus • Link to your resources • Choose appropriate categories
  • 29. THE PLAYING FIELD
  • 30. TAG & CATEGORIZE
  • 31. WE’RE LIVE!
  • 32. DEALING WITH COMMENTS • The Good • The Bad • The Spammy
  • 33. PROMOTING YOUR BLOG • At Your Blog • Newsfeeds • Email Feed (FeedBlitz, Feedburner) • Tags • Social Bookmarking Links
  • 34. PROMOTING YOUR BLOG • At Other Blogs • Comments / Pingbacks • Guest Blogging
  • 35. PROMOTING YOUR BLOG • Through Other Services • Ping news aggregators (Pingoat.com) • Submit to blog directories
  • 36. PROMOTING YOUR BLOG • Through Other Marketing Channels • Web site • Email newsletter • Email signature • Discussion Forums/BBS • Traditional advertising/Press releases
  • 37. PROMOTING YOUR BLOG • Get Incoming Links • Create link-worthy content • Include a blogroll and lots of links • Click your own links
  • 38. CREATE LINKBAIT • List of blogs in your niche • How-To articles • Be Contrary • Numbered Lists
  • 39. MY BLOGROLL • Technorati: http://www.technorati.com • Pingoat: http://www.pingoat.com • TypePad Pro: http://www.typepad.com • Feedburner: http:// www.feedburner.com • FeedBlitz: http://www.feedblitz.com • Blog Directories: http:// masternewmedia.org/rss/top55
  • 40. THANK YOU
  • 41. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks