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Blogging for Nonprofit

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A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

Published in: Technology, Design

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  • Transcript

    • 1. FLYTE SCHOOL How to Plan, Build and Promote a Business Blog Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
    • 2. TODAY’S GOALS • To understand... • what a blog is • how to plan your blog • how to blog your blog • how to promote your blog
    • 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
    • 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
    • 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
    • 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    • 9. BLOG DEFINITIONS • Blog - A simple content management system
    • 10. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog
    • 11. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog • Blogosphere - The world of blogging
    • 12. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    • 13. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    • 14. BLOG DEFINITIONS • News Aggregator - site that gathers and displays news from feeds • Anchor Text - the words in a hyperlink
    • 15. BLOG ANATOMY
    • 16. THREE FACES OF BLOGS
    • 17. THREE FACES OF BLOGS
    • 18. THREE FACES OF BLOGS
    • 19. THREE FACES OF BLOGS
    • 20. NEWSREADERS • iGoogle • (http://www.google.com/ig) • NewsGator • (http://www.NewsGator.com) • Bloglines • (http://www.bloglines.com)
    • 21. THE BUSINESS CASE FOR BLOGS • Why Blog? • Search engine optimization • Establish yourself as an expert • Lead generation • Better communication/Broader reach • Ad Revenue/Monetization
    • 22. Web sites are your “BUT I HAVE A WEB SITE” portfolio, the way you want the world to see you; blogs are an ongoing conversation, warts and all. • Blogs can be updated w/o HTML knowledge • Search engines love blogs • Blogs have farther reach via RSS • Blogs complement your Web site
    • 23. “BUT I HAVE AN EZINE” • Blogs can’t be stopped by spam filters • Blogs are archived by search engines • Blogs can be delivered via email • Blogs complement your email newsletter
    • 24. PLANNING YOUR BLOG • Find and read related blogs • Technorati • Delicious • Blog directories • Blogrolls
    • 25. PLANNING YOUR BLOG • What Do I Blog About? • Who’s your audience? • What’s going on in your industry? • Company news • Don’t blog a sales & marketing brochure
    • 26. BRANDING YOUR BLOG • Own your domain • Choose or design a complementary look • Cross link, cross promote
    • 27. FINAL CHECKLIST • Get your blogroll ready • Plan soft launch/hard launch • Schedule blogging and commenting time
    • 28. WRITING BLOG POSTS • Anatomy of a great post • Compelling, keyword-rich title • Focus • Link to your resources • Choose appropriate categories
    • 29. THE PLAYING FIELD
    • 30. TAG & CATEGORIZE
    • 31. WE’RE LIVE!
    • 32. DEALING WITH COMMENTS • The Good • The Bad • The Spammy
    • 33. PROMOTING YOUR BLOG • At Your Blog • Newsfeeds • Email Feed (FeedBlitz, Feedburner) • Tags • Social Bookmarking Links
    • 34. PROMOTING YOUR BLOG • At Other Blogs • Comments / Pingbacks • Guest Blogging
    • 35. PROMOTING YOUR BLOG • Through Other Services • Ping news aggregators (Pingoat.com) • Submit to blog directories
    • 36. PROMOTING YOUR BLOG • Through Other Marketing Channels • Web site • Email newsletter • Email signature • Discussion Forums/BBS • Traditional advertising/Press releases
    • 37. PROMOTING YOUR BLOG • Get Incoming Links • Create link-worthy content • Include a blogroll and lots of links • Click your own links
    • 38. CREATE LINKBAIT • List of blogs in your niche • How-To articles • Be Contrary • Numbered Lists
    • 39. MY BLOGROLL • Technorati: http://www.technorati.com • Pingoat: http://www.pingoat.com • TypePad Pro: http://www.typepad.com • Feedburner: http:// www.feedburner.com • FeedBlitz: http://www.feedblitz.com • Blog Directories: http:// masternewmedia.org/rss/top55
    • 40. THANK YOU
    • 41. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks