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Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
Blogging for Nonprofit
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Blogging for Nonprofit

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A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

Published in: Technology, Design
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  • Transcript

    • 1. FLYTE SCHOOL How to Plan, Build and Promote a Business Blog Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
    • 2. TODAY’S GOALS • To understand... • what a blog is • how to plan your blog • how to blog your blog • how to promote your blog
    • 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
    • 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
    • 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
    • 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    • 9. BLOG DEFINITIONS • Blog - A simple content management system
    • 10. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog
    • 11. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog • Blogosphere - The world of blogging
    • 12. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    • 13. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    • 14. BLOG DEFINITIONS • News Aggregator - site that gathers and displays news from feeds • Anchor Text - the words in a hyperlink
    • 15. BLOG ANATOMY
    • 16. THREE FACES OF BLOGS
    • 17. THREE FACES OF BLOGS
    • 18. THREE FACES OF BLOGS
    • 19. THREE FACES OF BLOGS
    • 20. NEWSREADERS • iGoogle • (http://www.google.com/ig) • NewsGator • (http://www.NewsGator.com) • Bloglines • (http://www.bloglines.com)
    • 21. THE BUSINESS CASE FOR BLOGS • Why Blog? • Search engine optimization • Establish yourself as an expert • Lead generation • Better communication/Broader reach • Ad Revenue/Monetization
    • 22. Web sites are your “BUT I HAVE A WEB SITE” portfolio, the way you want the world to see you; blogs are an ongoing conversation, warts and all. • Blogs can be updated w/o HTML knowledge • Search engines love blogs • Blogs have farther reach via RSS • Blogs complement your Web site
    • 23. “BUT I HAVE AN EZINE” • Blogs can’t be stopped by spam filters • Blogs are archived by search engines • Blogs can be delivered via email • Blogs complement your email newsletter
    • 24. PLANNING YOUR BLOG • Find and read related blogs • Technorati • Delicious • Blog directories • Blogrolls
    • 25. PLANNING YOUR BLOG • What Do I Blog About? • Who’s your audience? • What’s going on in your industry? • Company news • Don’t blog a sales & marketing brochure
    • 26. BRANDING YOUR BLOG • Own your domain • Choose or design a complementary look • Cross link, cross promote
    • 27. FINAL CHECKLIST • Get your blogroll ready • Plan soft launch/hard launch • Schedule blogging and commenting time
    • 28. WRITING BLOG POSTS • Anatomy of a great post • Compelling, keyword-rich title • Focus • Link to your resources • Choose appropriate categories
    • 29. THE PLAYING FIELD
    • 30. TAG & CATEGORIZE
    • 31. WE’RE LIVE!
    • 32. DEALING WITH COMMENTS • The Good • The Bad • The Spammy
    • 33. PROMOTING YOUR BLOG • At Your Blog • Newsfeeds • Email Feed (FeedBlitz, Feedburner) • Tags • Social Bookmarking Links
    • 34. PROMOTING YOUR BLOG • At Other Blogs • Comments / Pingbacks • Guest Blogging
    • 35. PROMOTING YOUR BLOG • Through Other Services • Ping news aggregators (Pingoat.com) • Submit to blog directories
    • 36. PROMOTING YOUR BLOG • Through Other Marketing Channels • Web site • Email newsletter • Email signature • Discussion Forums/BBS • Traditional advertising/Press releases
    • 37. PROMOTING YOUR BLOG • Get Incoming Links • Create link-worthy content • Include a blogroll and lots of links • Click your own links
    • 38. CREATE LINKBAIT • List of blogs in your niche • How-To articles • Be Contrary • Numbered Lists
    • 39. MY BLOGROLL • Technorati: http://www.technorati.com • Pingoat: http://www.pingoat.com • TypePad Pro: http://www.typepad.com • Feedburner: http:// www.feedburner.com • FeedBlitz: http://www.feedblitz.com • Blog Directories: http:// masternewmedia.org/rss/top55
    • 40. THANK YOU
    • 41. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

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