0
FLYTE SCHOOL




       How to Plan, Build and Promote
               a Business Blog



Rich Brooks
flyte new media
http:...
TODAY’S GOALS



 • To understand...
   • what a blog is
   • how to plan your blog
   • how to blog your blog
   • how to...
HOLISTIC WEB MARKETING




        http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING




        http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING




 • Attraction




         http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING




 • Attraction
 • Retention




         http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING




 • Attraction
 • Retention
 • Conversion




         http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING




 • Attraction
 • Retention
 • Conversion
 • Measurement


         http://www.flickr.com/photos/...
BLOG DEFINITIONS




   • Blog - A simple content management
     system
BLOG DEFINITIONS




   • Blog - A simple content management
     system
   • Blogging platform - Software to create a
   ...
BLOG DEFINITIONS




   • Blog - A simple content management
     system
   • Blogging platform - Software to create a
   ...
BLOG DEFINITIONS




   • RSS (Real Simple Syndication) -
     A way of syndicating your
     blog content
   • Newsreader...
BLOG DEFINITIONS




   • RSS (Real Simple Syndication) -
     A way of syndicating your
     blog content
   • Newsreader...
BLOG DEFINITIONS




   • News Aggregator - site that gathers and
     displays news from feeds
   • Anchor Text - the wor...
BLOG ANATOMY
THREE FACES OF BLOGS
THREE FACES OF BLOGS
THREE FACES OF BLOGS
THREE FACES OF BLOGS
NEWSREADERS



 •   iGoogle
      •   (http://www.google.com/ig)

 •   NewsGator
      •   (http://www.NewsGator.com)

 • ...
THE BUSINESS CASE FOR BLOGS



 •   Why Blog?
     •   Search engine optimization
     •   Establish yourself as an expert...
Web sites are your
“BUT I HAVE A WEB SITE”           portfolio, the way you
                                  want the wor...
“BUT I HAVE AN EZINE”



 •   Blogs can’t be stopped by spam filters
 •   Blogs are archived by search engines
 •   Blogs ...
PLANNING YOUR BLOG




 •   Find and read related blogs
     •   Technorati
     •   Delicious
     •   Blog directories
 ...
PLANNING YOUR BLOG



 •   What Do I Blog About?
     •   Who’s your audience?
     •   What’s going on in your industry?
...
BRANDING YOUR BLOG




 •   Own your domain
 •   Choose or design a complementary look
 •   Cross link, cross promote
FINAL CHECKLIST




 •   Get your blogroll ready
 •   Plan soft launch/hard launch
 •   Schedule blogging and commenting t...
WRITING BLOG POSTS




 •   Anatomy of a great post
     •   Compelling, keyword-rich title
     •   Focus
     •   Link t...
THE PLAYING FIELD
TAG & CATEGORIZE
WE’RE LIVE!
DEALING WITH COMMENTS




 •   The Good
 •   The Bad
 •   The Spammy
PROMOTING YOUR BLOG




 •   At Your Blog
     •   Newsfeeds
     •   Email Feed (FeedBlitz, Feedburner)
     •   Tags
   ...
PROMOTING YOUR BLOG




 •   At Other Blogs
     •   Comments / Pingbacks
     •   Guest Blogging
PROMOTING YOUR BLOG




 •   Through Other Services
     •   Ping news aggregators (Pingoat.com)
     •   Submit to blog d...
PROMOTING YOUR BLOG



 •   Through Other Marketing Channels
     •   Web site
     •   Email newsletter
     •   Email si...
PROMOTING YOUR BLOG




 •   Get Incoming Links
     •   Create link-worthy content
     •   Include a blogroll and lots o...
CREATE LINKBAIT




 •   List of blogs in your niche
 •   How-To articles
 •   Be Contrary
 •   Numbered Lists
MY BLOGROLL

 •   Technorati: http://www.technorati.com
 •   Pingoat: http://www.pingoat.com
 •   TypePad Pro: http://www....
THANK YOU
THANK YOU




Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101

http://www.flyte.biz
http://www.fly...
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Blogging for Nonprofit

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A blog is your social media hub. This is where the magic starts. This is what you need to know to get started

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  • Transcript of "Blogging for Nonprofit"

    1. 1. FLYTE SCHOOL How to Plan, Build and Promote a Business Blog Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
    2. 2. TODAY’S GOALS • To understand... • what a blog is • how to plan your blog • how to blog your blog • how to promote your blog
    3. 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    4. 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    5. 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
    6. 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
    7. 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
    8. 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    9. 9. BLOG DEFINITIONS • Blog - A simple content management system
    10. 10. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog
    11. 11. BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog • Blogosphere - The world of blogging
    12. 12. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    13. 13. BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”
    14. 14. BLOG DEFINITIONS • News Aggregator - site that gathers and displays news from feeds • Anchor Text - the words in a hyperlink
    15. 15. BLOG ANATOMY
    16. 16. THREE FACES OF BLOGS
    17. 17. THREE FACES OF BLOGS
    18. 18. THREE FACES OF BLOGS
    19. 19. THREE FACES OF BLOGS
    20. 20. NEWSREADERS • iGoogle • (http://www.google.com/ig) • NewsGator • (http://www.NewsGator.com) • Bloglines • (http://www.bloglines.com)
    21. 21. THE BUSINESS CASE FOR BLOGS • Why Blog? • Search engine optimization • Establish yourself as an expert • Lead generation • Better communication/Broader reach • Ad Revenue/Monetization
    22. 22. Web sites are your “BUT I HAVE A WEB SITE” portfolio, the way you want the world to see you; blogs are an ongoing conversation, warts and all. • Blogs can be updated w/o HTML knowledge • Search engines love blogs • Blogs have farther reach via RSS • Blogs complement your Web site
    23. 23. “BUT I HAVE AN EZINE” • Blogs can’t be stopped by spam filters • Blogs are archived by search engines • Blogs can be delivered via email • Blogs complement your email newsletter
    24. 24. PLANNING YOUR BLOG • Find and read related blogs • Technorati • Delicious • Blog directories • Blogrolls
    25. 25. PLANNING YOUR BLOG • What Do I Blog About? • Who’s your audience? • What’s going on in your industry? • Company news • Don’t blog a sales & marketing brochure
    26. 26. BRANDING YOUR BLOG • Own your domain • Choose or design a complementary look • Cross link, cross promote
    27. 27. FINAL CHECKLIST • Get your blogroll ready • Plan soft launch/hard launch • Schedule blogging and commenting time
    28. 28. WRITING BLOG POSTS • Anatomy of a great post • Compelling, keyword-rich title • Focus • Link to your resources • Choose appropriate categories
    29. 29. THE PLAYING FIELD
    30. 30. TAG & CATEGORIZE
    31. 31. WE’RE LIVE!
    32. 32. DEALING WITH COMMENTS • The Good • The Bad • The Spammy
    33. 33. PROMOTING YOUR BLOG • At Your Blog • Newsfeeds • Email Feed (FeedBlitz, Feedburner) • Tags • Social Bookmarking Links
    34. 34. PROMOTING YOUR BLOG • At Other Blogs • Comments / Pingbacks • Guest Blogging
    35. 35. PROMOTING YOUR BLOG • Through Other Services • Ping news aggregators (Pingoat.com) • Submit to blog directories
    36. 36. PROMOTING YOUR BLOG • Through Other Marketing Channels • Web site • Email newsletter • Email signature • Discussion Forums/BBS • Traditional advertising/Press releases
    37. 37. PROMOTING YOUR BLOG • Get Incoming Links • Create link-worthy content • Include a blogroll and lots of links • Click your own links
    38. 38. CREATE LINKBAIT • List of blogs in your niche • How-To articles • Be Contrary • Numbered Lists
    39. 39. MY BLOGROLL • Technorati: http://www.technorati.com • Pingoat: http://www.pingoat.com • TypePad Pro: http://www.typepad.com • Feedburner: http:// www.feedburner.com • FeedBlitz: http://www.feedblitz.com • Blog Directories: http:// masternewmedia.org/rss/top55
    40. 40. THANK YOU
    41. 41. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
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