Blogging for Nonprofit

FLYTE SCHOOL How to Plan, Build and Promote a Business Blog Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

TODAY’S GOALS • To understand... • what a blog is • how to plan your blog • how to blog your blog • how to promote your blog

HOLISTIC WEB MARKETING http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING • Attraction http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING • Attraction • Retention http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.ﬂickr.com/photos/myklroventine/

BLOG DEFINITIONS • Blog - A simple content management system

BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog

BLOG DEFINITIONS • Blog - A simple content management system • Blogging platform - Software to create a blog • Blogosphere - The world of blogging

BLOG DEFINITIONS • RSS (Real Simple Syndication) - A way of syndicating your blog content • Newsreader - a tool for reading RSS feeds • Ping - a method for computers to say “hi, are you listening?”

BLOG DEFINITIONS • News Aggregator - site that gathers and displays news from feeds • Anchor Text - the words in a hyperlink

BLOG ANATOMY

THREE FACES OF BLOGS

NEWSREADERS • iGoogle • (http://www.google.com/ig) • NewsGator • (http://www.NewsGator.com) • Bloglines • (http://www.bloglines.com)

THE BUSINESS CASE FOR BLOGS • Why Blog? • Search engine optimization • Establish yourself as an expert • Lead generation • Better communication/Broader reach • Ad Revenue/Monetization

Web sites are your “BUT I HAVE A WEB SITE” portfolio, the way you want the world to see you; blogs are an ongoing conversation, warts and all. • Blogs can be updated w/o HTML knowledge • Search engines love blogs • Blogs have farther reach via RSS • Blogs complement your Web site

“BUT I HAVE AN EZINE” • Blogs can’t be stopped by spam filters • Blogs are archived by search engines • Blogs can be delivered via email • Blogs complement your email newsletter

PLANNING YOUR BLOG • Find and read related blogs • Technorati • Delicious • Blog directories • Blogrolls

PLANNING YOUR BLOG • What Do I Blog About? • Who’s your audience? • What’s going on in your industry? • Company news • Don’t blog a sales & marketing brochure

BRANDING YOUR BLOG • Own your domain • Choose or design a complementary look • Cross link, cross promote

FINAL CHECKLIST • Get your blogroll ready • Plan soft launch/hard launch • Schedule blogging and commenting time

WRITING BLOG POSTS • Anatomy of a great post • Compelling, keyword-rich title • Focus • Link to your resources • Choose appropriate categories

THE PLAYING FIELD

TAG & CATEGORIZE

WE’RE LIVE!

DEALING WITH COMMENTS • The Good • The Bad • The Spammy

PROMOTING YOUR BLOG • At Your Blog • Newsfeeds • Email Feed (FeedBlitz, Feedburner) • Tags • Social Bookmarking Links

PROMOTING YOUR BLOG • At Other Blogs • Comments / Pingbacks • Guest Blogging

PROMOTING YOUR BLOG • Through Other Services • Ping news aggregators (Pingoat.com) • Submit to blog directories

PROMOTING YOUR BLOG • Through Other Marketing Channels • Web site • Email newsletter • Email signature • Discussion Forums/BBS • Traditional advertising/Press releases

PROMOTING YOUR BLOG • Get Incoming Links • Create link-worthy content • Include a blogroll and lots of links • Click your own links

CREATE LINKBAIT • List of blogs in your niche • How-To articles • Be Contrary • Numbered Lists

MY BLOGROLL • Technorati: http://www.technorati.com • Pingoat: http://www.pingoat.com • TypePad Pro: http://www.typepad.com • Feedburner: http:// www.feedburner.com • FeedBlitz: http://www.feedblitz.com • Blog Directories: http:// masternewmedia.org/rss/top55

THANK YOU

THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

Blogging for Nonprofit

by Nicki Hicks on Oct 30, 2009

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