Faceup ppt

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푸딩 카메라 같이 스마트폰을 이용해 사진 찍기 기능을 활용 한 어플리케이션 기획 과제.

푸딩 카메라 같이 스마트폰을 이용해 사진 찍기 기능을 활용 한 어플리케이션 기획 과제.

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  • 1. FACE UPBEAUTY APPLICATIONBY 美친 STUDIO美친 Studio 2011 All rights reserved.
  • 2. CONTEXT1. Team2. Problem / Solution3. Business model1/24. Technology5. Marketing and Sales6. Competition7. Milestone8. Call to action9. Summary美친 Studio 2011 All rights reserved.
  • 3. TEAM Yina Shin CEO Nickie Kyungin Hwang AdvisorJean-Maxence Lad Kwak Lee Doorubeol Katrina Lisa Sorwoi Wang Thierry International Marketing Marketing / Sales Marketing / Sales PR App Designer App developer美친 Studio 2011 All rights reserved.
  • 4. PROBLEM & SOLUTION Problem Solution1 Shyness Not In Person / Online Consulting Not comfy to Browse2 Distance / Location On-line, App Purchase3 No time to Shop On-line, App Purchase4 Costly to Compare Multiple Brand Comparison function (Price, Diversity) Reference (WOM, Blog review, Rating)5 Boring / Not fun(in ways of Shopping) Game, Fun function, Sharing with friends6 Not following New trend – Web 3.0 Social Network Community (offline, online) Prosumer 1 Customer <->Corporate Holistic Marketing7 Tired of traditional Try new methods, SNS marketing and sales methods Holistic Marketing8 No more channel New Placement Channel 美친 Studio 2011 All rights reserved.
  • 5. BUSINESS MODEL 1 Pay for Free, Buy at Retail Model1. Free ApplicationFree (Not-paid) Application – Low Entrance Cost% Incentive from corporate per sold product2. Pay by Mileage PointMaximize Usage – We get contents, Customers get paid.UCC makeup Tip upload – 500 ~ 2000 pointMake up Tip – 5~100 pointPosting, Comment – 1~2 Point Game money – 1:1 tradeMake UpAll rights reserved.美친 Studio 2011
  • 6. BUSINESS MODEL 23. Premium Expose - AD <- Premium Expose at first page4. New Placement ChannelTraditional Channel - Off-line(Stores), On-line (Web Shopping)New Placement Channel – Social Commerce, App Shopping美친 Studio 2011 All rights reserved.
  • 7. TECHNOLOGY Recom mendati on Paint SNS your face Face up Makeup Makeup Game Tips Makeup Lesson美친 Studio 2011 All rights reserved.
  • 8. TECHNOLOGY1. Face Recognition Tech for RecommendationSkin tone, Proportion in figure (Skin type – input)Special makeup (Party style, Punk style, Smoky style)Daily makeup (Romantic style, Classic style, Sexy style)Job interview, New employee, Freshman makeup2. Recommendation Tech & Data2. VR Makeup Trial App‘Make up your face’, ‘Paint your face’, ’Paint on bare face’3. Make up Game4. Share in NetworkSNS - Twitter, Facebook / 美친스 Community(수다방)5. Smartphone Shopping system (Search and Aligment)6.Payment system美친 Studio 2011 All rights reserved.
  • 9. MARKETING AND SALES 1Beta Service1) Power Beauty Blogger – Exclusive Beauty Lesson2) Pay by app, Get discount, Pick up at the Store Now3) Free Shipment of over 30,000 won purchaseGift set Extreme Makeover1) Gift for Special Occasion2) Alignment by Age, Price, SeasonMuti-Brand Gift Set 美친 Studio 2011 All rights reserved.
  • 10. MARKETING AND SALES 2 Attention People!!Flashmob Performance Marketing What the hell…?1)PerformanceGraffiti on Glass using Cosmetic Product on busy street2) Bring out Attention & Curiosity3) Never Reveal Ourselves Until they Reach us! – Just leave a message4) Post a photo of this event – get present or gift certificateMission EventPost 5 Pictures of your favorite Cosmetics – get present or gift certificateCustomer Brand/Product Preference Information 美친 Studio 2011 All rights reserved.
  • 11. INTERNATIONALMARKETING & SALES Japan, Primary Beta China, UK, Launching USA, EU Worldwide Version Singapore, Canada S. Korea Taiwan美친 Studio 2011 All rights reserved.
  • 12. COMPETITION1. Off lineDepartment store, Drug store (Watsons, Olive young), 저렴이 Retail store2. On line (Web base)저렴이 web site, Open Market, Beauty blog / café3. OthersTV Beauty Show, Beauty Book,Get it beauty, Style show feel, 포니의 시크릿 메이크업 북4. Smart phone ApplicationBrand Application, Beauty Tip Application, Cosmetic Comparison App 美친 Studio 2011 All rights reserved.
  • 13. MILESTONE Why Cosmetic? Why Beauty?美친 Studio 2011 All rights reserved.
  • 14. MILESTONESmartphone User > Feature Phone Why Application? Why Smartphone?美친 Studio 2011 All rights reserved.
  • 15. MILESTONEEarly adopter = Young Minded CustomerInquisitive people (Curious people) Early adopters have High Buying Power Potential美친 Studio 2011 All rights reserved. Customer?
  • 16. MILESTONEMultiple Placement ChannelRetail store > Other channel -> Possibility to GrowOnline market is Less competitiveWhy Online?美친 Studio 2011 All rights reserved.
  • 17. MILESTONE Why Retail?美친 Studio 2011 All rights reserved.