Nicki Allison portfolio presentation

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Nicki Allison portfolio presentation

  1. 1. p o r t f o l i oNi c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  2. 2. AFLAC Recruitment Campaign Campaign consisted of brochure, CD, VHS, audio CD, and cassette. All pieces were 6-color, including metallic inks and varnish. Brochure cover had special die-cut window.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  3. 3. AFLAC 1999 Annual Report This annual report was one of the first marketing and collateral pieces to incorporate the new branding icon — the AFLAC duck. Use of varnishes enhanced the playful duck element.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  4. 4. AFLAC Cancer Center Holiday Card Promotion The Holiday Card Program was an annual fundraiser for the AFLAC Cancer Center at Children’s Healthcare of Atlanta. Holiday-themed art parties were held with the children and their siblings to produce art that would be used for the cards that year. Selected art was also adapted to t-shirts and marketing pieces.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  5. 5. AFLAC Travel Promotions Marketing pieces for annual meetings usually consisted of posters, brochures, and calendars promoting the destination of the meeting or convention.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  6. 6. Universal C O M P R E H E N S I V E P R O D U C T O V E R V I E WCompanies “ Ourcustomersalways been to partner with goal has U N I V E R S A L C O M P A N I E S our IN THE MEDIA to build long-term, mutually HISTORY C O M P A N I E Sin the Media pro table relationships so that we both grow strong together. ” – Founder & Chairman Marti MoreningsAs the leading single-source supplier tothe spa industry, Universal Companiesnews is often found in spa trade media.An early innovator in the spa industry, we ESS Aromatherapy Brand Sales Kithave forged strong partnerships with trade • Universal Companies was founded by Multi-piece sales tool designed for one ofpublications such as DAYSPA, American Dr. G. H. Morenings and daughter Marti Universal Companies Promotes Universal Companies Fights Breast Cancer Morenings in 1982 to market a medicalSpa, Massage & Body, Skin Deep, and Corporate & Spa Sustainability with $85,000 in Donations to City of Hope therapy unit designed by Dr. Morenings. Universal Companies has taken many steps toward be- In September 2006, spa professionals everywhere beganPulse magazines, among others. From coming more environmentally responsible over the past replacing their usual hygienic vinyl gloves with pink gloves • years, and helping spas do the same. fewThe Morenings began selling estheticThe spa industry from Universal Companies, showing consumers their supportnew product announcements to corporate leader now sells a sizeable collection through equipment and sundry supplies of economical, earth- for the battle against breast cancer. Since then, Universal friendly products, all of which feature a green leaf symbol in Companies has donated over $85,000, including proceeds a mail order catalog for estheticians in Universal Companies’ many in-house brands. its catalogs. This icon indicates that products have undergone from the sale of these special gloves, to City of Hope, a leadingpress, Universal Companies is on the move U N I V E R S A L conscientious1990’s. the early examination for sustainable attributes. Southern California biomedical research and treatment center and hospital for cancer and other life-threatening diseases.and in the media. These are just a few of • Today we are the leading single-source supplier Universal Companies also offers customer green supply con- T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y solidation analysis. A full-time sustainability specialist is on The Pink Glove project was created when Universal Compa-our stories making headlines recently. to over 25,000 clients in the spa industry, staff to assist customers who are interested in greening their nies joined efforts with Intrinsics® single-use essentials. The providing thousands of products to help pro- facilities. In addition, the company partners with the Green total pro t from the sale of each box of 100 pink vinyl gloves, Spafessionals manage and grow their businesses. offers Network, a community of spa professionals that $5.50, is donated to City of Hope. “We are very glad that Design of product literature was specific to the a bundle of collaborative tools and resources and that links spa professionals want to partner with us in this effort to members to one another, sustainability experts, PR opportuni- increase funding to battle breast cancer,” said Universal • Universal Companies has always provided ties, and web-based tools and tips. Owner & Founder Marti Morenings. “City of Hope is doing the spa industry with award winning service, amazing research on ghting breast cancer, and we’re P R forging strong partnerships with hundreds privileged to be a part of that work.” O D U of manufacturers. C T S brand and presented in a Universal Companies • We help “simplify” the demands placed & P on spa operators by being a “one source R I C spa solution.” E M E N U I D E A S S Aromatherapy for the Hair & Scalp SHIRODHARA Founder & Chairman Thousands of years old, this Ayurvedic treatment is full of many therapeutic corporate brown folder with 4-color label. Kits Marti Morenings bene ts, such as enhanced blood circulation to the brain, improved memory, nourished hair and scalp, sounder sleep, and calmer mind and body. 90 minutes AROMA-LUXURIOUS Wh© 2010 Universal Companies. ((UCINMEDIA Experience the nest essential oils of ylang ylang, sandalwood, lime, petitgrain, © 2010 Universal Companies. ((UCHISTORY and clary sage as your therapist massages your shoulders, neck, and scalp. Allow your mind to become quiet and escape. Emerge with silky soft hair. en yo 50 minutes uc ho were used by Corporate Sales Team to promote JUST FOR YOU os Your therapist will consult with you and evaluate your needs for a custom hair eE and scalp massage performed with pure essential oils. 50 minutes SS yo Aromatherapy for Mani & Pedi ug et: LAVENDER LUXURY HAND RITUAL As Fea Like a facial for the hands, you are enveloped in lavender luxury. Essential oil of lavender is soothing and is also great for cuts and wounds. 45 minutes tur Universal’s core brands. PEPPERMINT PAMPERING ed Your feet will never feel so revived and pampered as they will with this In: pedicure featuring a twist of peppermint and lime essential oils. 45 minutes B SEASONAL SPECTACULAR R Experience a change of seasons with our signature manicure and pedicure. rapy A athe The most luxurious mani and pedi we offer is inspired by essential oils that Arom address each season. Comes with a shoulder massage, neck wrap, and oice for N seasonal tea offering. 50 minutes nal’ o s Ch D essi Prof The O Take-Home Bath Bar athe rapy V Arom Take homeoar “piece of the peace” with you and enjoy E f ice ona Cho l ’ s an original spa bathing experience designed by our R Prof essi Spa Alchemist. Th V The e I MANDI SUSU INFUSED WITH JASMINE Pr E Steep in this bath ritual rooted in ancient healing. Sea Salts detoxify, tone, and of W es soften your skin as milk powder helps to smooth away rough dry skin. Did we mention that Jasmine essential oil is a natural aphrodisiac? Enjoy! si A PIECE OF HAMMAM AT HOME on Soak in a goat milk bath infused with rose petals and special moisturizing rose al essential oil infused with sandalwood. ’s ENGLISH MUSTARD BATH Ch Melt away stress, aches and pains in the comfort of your own home. Breathe oi deep, meditate, and emerge transformed with the infusion of peppermint, rosemary, and lavender essential oils. ce fo r A CUSTOMER TESTIMONIAL r om “ After my Relaxation Aroma Massage, at I felt weightless and serene. I am so he thankful my therapist recommended ra the Relaxation Oil Blend to take home. py Im finding so many ways to use it—in my bath, The my pillow spray, and my new oil diffuser. Every Pro time I smell the oil I immediately relax and relive fes my wonderful experience at your spa! sio The Professional’s Choice nal’ Ashley, Bedford, OR sC for Aromatherapy hoic © 2010 Universal Companies. ((ESSMENU e fo rA rom ath era py ESS Aromatherapy Gift Set A R O M A T H E R A P Y Packaging Concepts A R O M A T H E R A P Y Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis molortie delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent non- sequis nostio et ut adio delit in utatie Belly-band design concepts for a proposed ESS Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis mol- ortie delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent nonsequis duis adit wis nonse er summodolenit il Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis molortie nostio et ut adio delit in utatie duis adit wis nonse er summodolenit il diamco- diamconum exerci te velesse feu faci num exerci te velesse feu faci tinci tat adiametum il iniamcore minim venim ad gift set. Design carried through new elements in delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent nonsequis nostio tinci tat adiametum il iniamcore minim et ut adio delit in utatie duis adit wis nonse er summodolenit il diamconum exerci deliquam dolum zzriure dolorperit la commolobore magna am dolendi gnisim venim ad deliquam dolum zzriure te velesse feu faci tinci tat adiametum il iniamcore minim venim ad deliquam dolore eugait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex dolorperit la commolobore magna am dolum zzriure dolorperit la commolobore magna am dolendi gnisim dolore eu- eum dipisis dolorti sissim dunt adignim do exercing eugait essequat. Tationsectet dolendi gnisim dolore eugait, velismo gait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex eum dipisis order to establish the brand. dionsequis nibh enim doloreraese dolorti sissim dunt adignim do exercing eugait essequat. Tationsectet lamet aci te consed eugue dunt ex eum dipisis ESS bellybands na.indd 3 ESS bellybands na.indd 2 ESS bellybands na.indd 1 6/16/11 11:17:30 PM 6/16/11 11:17:04 PM 6/16/11 11:16:35 PM Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  7. 7. The Pink Glove Campaign Campaign to raise awareness and breast cancer research funding for City of Hope Cancer Center. Universal Companies donated to City of Hope a portion of profit through sales of these pink vinyl gloves. Campaign included logo, package design, ads, flyers, and eblasts. Let’s Jo in Han Show ds for a your su Cure. pport wear for brea The Pin st canc k Glov er resea during e while rch, tre this pr perform atmen omotion ing se t, and of Hope , $5.5 rvices. educati . You’l 0 of the For ea on wh l help purchas ch box en you your co ght brea e price of glo mmitm st canc will be ves so ent. Ha er and donated ld nd-in-ha your cli to City The Pin nd we ents wi k Glov can he ll be ins e is lig lp nd pired by ribbon htly po the cu logo. Av wdere re. ailable d, latex in small -free vin or mediu yl, and m. $9 embosse .99 pe d with r box of 100. To ord er now call: 8 00.55 City of institu Hope, tion an inn ova 8.55 71 threateni , is dedicated tive biomedic ng diseas to the pre al res es. vention earch, treatm and cur ent e of can and educat cer an ional d other life-Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  8. 8. Simplify and Simply Rewarding Campaigns for Universal Companies Simplify logo and ads developed to promote corporate sales campaign encouraging clients to use Universal Companies’ order consolidation. The “Simply Rewarding” rewards program, followed for those participating in consolidation.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  9. 9. AUC Branding Campaign The new look for Atlantic Union College included a new logo, viewbook, and companion marketing pieces. Viewbook utilized fold-outs and pockets containing additional information.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  10. 10. Morrison School Brochure Private school wished to have a compelling and informational piece to highlight their unique approach to learning. Used as a recruitment tool and fundraising. on missi ool’s d n Sch on an riso tenti Mor nt at om preve it ies fr is to abil s nin g dis an dicap lear ng h onal , lifelo ucati ing h ed becom e wit ess. terfer succ h in nal whic perso and job, L HOO N SC RISO MOR Drive rrace 139 Te 2420 2 ol, VA Brist 2823 .net ) 669- unet (276 l@bv choo mor risonsNi c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  11. 11. Old Biscayne Designs Catalog Interior spreads from catalog created for high-end Argentine furniture manufacturer to use at market. Book was 232 pages and hard-bound with foil-stamped black linen cover. Original photography from owner’s Argentina influences was used as the theme of old world travel for the piece.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  12. 12. S I E A N M P C O L S A E R I V U N Direct Mail Mini-Catalogs Seasonal mini-catalog marketing pieces were created ease Incr Pro tusru ur etail G s! Yo R lip and mailed to customers to encourage sales in-between h il Wit rol Ph Ca the annual comprehensive catalog for Universal ecklist : Companies. Mini-cats included new product ay Ch Holid Shelves wit h ock ifts ¸ St ® Holiday G Gift C erti cates launches as well as seasonal promotions. ¸ Order ive Bags ® & Fest al Spa Season to Menu ¸ Add ® Treatments U N I V E R S A L C O M P A N S & SU PPLIE S I E | IMPLE MENT LINEN S S UCTS REL & PROD APPA N NAL NT | ATIO ESSIO UIPME | EDUC PROF & EQ NG FURN ITURE IL | ME RCHA NDISI 201 RETA 0 FreeDigita l See pa Merchan ge 18 disin gD for de tails. isplay PROF ESSIO NAL FURN PROD ITURE UCTS | & EQ IMPLE RETA UIPME MENT IL | ME NT | S & SU RCHA APPA PPLIE NDISI REL & S NG | LINEN EDUC S ATIO NNi c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  13. 13. Checkwriter University Box Set Bookkeeping set sold to churches through national seminars and catalog. Included software, manuals and other promotional items.Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv
  14. 14. ISPA Tradeshow Signage Our Brands Are Universal Tradeshow signage for the spa industry’s largest tradeshow. Coordination of the theme logo on multiple pieces included displays, sales materials, totes, and napkins. 800.558.5571 www.universalcompanies.comNi c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv

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