Moving mHealth beyond the handset

Moving mHealth beyond the handset Nick Hunn See the presentation at: http://www.mobilemonday.nl/category/events/14/14-talks/
How Bluetooth low energy helps, and
Some practical mHealth business models

Bluetooth low energy
It’s:
a NEW radio
a NEW protocol stack
Ultra low power
Small, efficient packets
Designed for Internet connected devices

Bluetooth low energy
It’s thrown away:
application profiles
high data rates
high qualification costs
(compatibility with old devices)
And,
made it easy to use
It will transform mHealth

It connects simple devices to the web Making mHealth devices a realistic consumer proposition My temperature is… Your house burnt down at… I’ve stapled… Your Heart Rate is… You need to take… You’ve run…

www.patientslikeme.com mHealth devices ship with a web address…

They connect to a generic app on your phone… Pedometer

which connects them to the web app… Internet

then automatically send your health data…

We can even redesign everyday objects… … and monitor health unobtrusively My pulse is… My temperature is… My blood glucose is…

mHealth truths #1
it will cost more

mHealth truths #1
The only way to cut health costs significantly is to cut health staff.
Otherwise it’s like building more roads.
In the short to medium term, mHealth is a personal, additional, discretionary spend.

mHealth truths #2
doctors don’t want it

mHealth truths #2 To get a toehold, mHealth will need to be disruptive. Successful business models probably need to avoid medics and insurers. They’ve spent over 200 years building up their professional status. They’re not going to give it away easily.

mHealth truths #3
patients don’t want it

mHealth truths #3 If you think they do, why is this funny? Most patients don’t want to be involved, especially at the lower levels of chronic disease. They want to be fixed.

mHealth isn’t about curing disease
that’s too hard.

it’s about what people will pay for.
Maintaining quality of life,
Enhancing self image,
Assuaging guilt.

it’s all about compelling services.
and if you want to make money,

so let’s look at some business models…

The Wisdom of (sick) Crowds Engage with those patients that DO care, Use their experience to build compelling feedback, Consider how to make it Open Source.

The Guilty Look at current models that work (Weightwatchers, etc.). Target the worried well. Work out how to use loyalty for ongoing service revenue.

The Gullible Alternative healthcare has less regulation. Fast development and deployment cycles. Could become the pornography of mhealth.

The Drug Dealers Our average lifetime pill consumption is 54,000 pills. Kick the doctors out of the loop. Monitor and dispense generics directly to the patient.

Barriers
The medical profession
Regulation
But mostly…
Your imagination

if mHealth is going to work…
we need to stop thinking like doctors,
and start thinking like patients.

keep on looking… there’s a business model somewhere… [email_address] blog: www.nickhunn.com

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Moving mHealth beyond the handset

by Nick Hunn

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