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Popfly mashups for the masses
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Popfly mashups for the masses


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Popfly mashups for the masses

Popfly mashups for the masses

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  • We have 1 goal – everything we do supports this goal.

    It’s simple and revolutionary: Everyone should have the opportunity to join the participation era. We are breaking down barriers between “developers” and “consumers” - these old labels don’t apply anymore. We see more of a continuum of people who have the tools & access to knowledge to determine their own destiny on this continuum.
  • The number of people doing some sort of development (HTML, JavaScript, VBA, PowerShell, .NET, ActionScript) is huge
    The number of people their applications touch is 10x – 100x as large
    Tools vendors not targeting Non-Pro’s
    Online vendors are beginning to target
    Google Page Creator
    Yahoo Pipes, Yahoo Geocities
  • Problem: We want to foster an ecosystem that can scale from homebrew communities to big companies to strategic Microsoft groups
    Partner with internal and external groups and communities that “get” the “Platform Play” –
    Internal: Windows Home Server, Vista, XNA, Robotics Studio, Live, Flight Simulator
    External: Facebook, CareerBuilder, Second Life, DarkBasic (The Game Creators), Home Automation (Z-Wave Alliance), etc
  • Problem: Software development has been dismissed by some as being analytical, boring and not creative.
    Solution: Change the perception of software development, it can be fun, interesting, useful and even amusing. We launched Coding4Fun, a community site to showcase some of the most interesting and cutting-edge projects on the Web that you can do using Microsoft’s non-professional tools. These include projects like

    How to use your Cell Phone as a remote control for Windows Media Center (

    How to programmatically take photos and track motion using a digital camera or Web Cam (

    How to build old-school arcade games like clones of Pong, Space Invaders, or Adventure ( note that Pong is labeled “Tiny Tennis”, Space Invaders is labeled “Space Blitz” and Adventure is labeled “Crusader)
    How to build immersive 3D games from scratch and actually run them on your Xbox 360 using XNA Game Studio Express

    How to control a Wiimote controller using .NET (
    How to hack remote control cars so that you can control them from your computer (
    How to program robots like the Lego Mindstorms NXT using Microsoft Robotics Studio
  • Problem: Time Magazine named You the “Person of the Year” because of the huge shift to user-generated-content (blogs), YouTube, MySpace, etc
    If you’re marketing towards the Web 2.0 world, you need to have a user-centric approach
    Community is a first-class citizen. A core feature of Popfly is that it’s social and easy to become a star.
    How can you make your users “stars”?
    Virtual town-halls (Second Life), ship every two weeks (vs 12-18 months), build user feedback into your milestones
    “User Marketing”
    User-Created Imagery (Vista Flickr screensavers)
    Moddable Marketing – You don’t own the message
    Know who your top contributors are, recognize and reward them, make them feel like stars, help them grow and succeed.
  • Problem: Standing out
    MySpace pages…not the prettiest but certainly personalized
    Build self expression into your offering
    Your online persona
    Extend and expose everything you can
    Enable viral personalization (I want that)

  • The other big area to not forget is that since your users are stars, many folks will want to “see them play.” Further, many folks go to YouTube etc to be entertained, kind of like watching TV. Make sure application surfing is built in and make it really easy to find popular applications others have built.
  • Transcript

    • 1. PopFly & Mashup Tools for the Masses Nick Hodge, Professional Geek Microsoft Australia. 1
    • 2. This is not your father’s Microsoft
    • 3. Open source, Open Specifications Microsoft Public License (MS-PL) egs: OpenXML and ODF
    • 4. PopFly vision is to democratise development
    • 5. 7m+ Pro’s 107m+ Non-Pro’s 15x larger than Professional developers >10.5m VS Express downloads HTML Javascript ActionScript Aggregators
    • 6. The sum is greater than its parts
    • 7. Love your Hobby
    • 8. Users are the Stars.
    • 9. Embrace Self Expression
    • 10. Entertain
    • 11. [demo, demo, demo, demo]
    • 12. microformats
    • 13. [demo, demo, demo, demo]
    • 14. ResourcesNeed a hand? @nickhodge