Building on Twitter

NICK HALSTEAD Founder & CEO twitter.com/nickhalstead #INTRO

DEVELOPMENT BUSINESS THE FUTURE #TOPICS

FIRST A QUICK STORY (TRY NOT TO NOD OFF) #STORY

(LAST YEAR) BUILDING WEB 2.0 IN 16 HOURS #BUILDING

HAVE AN IDEA #IDEA

GET A GOOD CODER #BABY

GET A DESIGNER (my designer @DTSN supplied this picture of himself) #MONKEY

INSERT COKE #COKE

DO SOME WORK #POO

INSERT PIZZA #PIZZA #YUMMY

DO MORE WORK #MOREPOO

INSERT MORE JUNK #COKE+PIZZA

CRUNCH TIME #BUZZING

LAUNCH PRODUCT! • TWITTER AGGEGRATOR • LOOKS FOR LINKS TO CONTENT • DISPLAYS MOST POPULAR CONTENT • CATEGORISES THE CONTENT #LAUNCH

WHAT IT COSTS (LAST YEAR) • £500 for contract programmer • 4 hours internal design time • 4 hours (me programming) • total man hours = 16 #COSTS

WHAT IT COSTS (LAST YEAR) • £500 for contract programmer • 4 hours internal design time RETURN TO THIS LATER...... • 4 hours (me programming) • total man hours = 16 #COSTS

DEVELOPMENT #DEVELOPMENT

THE ‘FIREHOSE’ (public timeline) #SCARY

THE ‘FIREHOSE’ TWEETS READY FOR GROWTH? #LOTS #AND #LOTS

THE ‘FIREHOSE’ TWEETS #LOTS

THE ‘FIREHOSE’ TWEETS 800,000+ a day #LOTS

THE ‘FIREHOSE’ TWEETS 800,000+ a day 24 million a month #LOTS

THE ‘FIREHOSE’ TWEETS 800,000+ a day 24 million a month = year #LOTS

THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS #COSTL Y

THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS 2010 288 million a month? #COSTL Y

THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS 2010 288 million a month? = month #COSTL Y

THE ‘FIREHOSE’ ACCESS Data Mining Feed #FIREHOSE

THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) #FIREHOSE

THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) XMPP (been and gone...) #FIREHOSE

THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) XMPP (been and gone...) 3rd Party (e.g. GNIP) #FIREHOSE

WHITELISTING 20,000 requests per hour http://twitter.com/help/request_whitelisting #WHITELIST

OPTIMIZATION DB DE-NORMALIZATION STATIC CONTENT MEMCACHE CLOUD? #SPEED

OPTIMIZATION Speed != Scalable #SPEED

BACK TO OUR STORY #STORY

BEYOND BOOTSTRAP (THIS YEAR) #MORECOS T

BEYOND BOOTSTRAP (THIS YEAR) Development • Monthly Updates • 10 days x 4 Team Members • total man hours = 320 • £10,000 a month #MORECOS T

BEYOND BOOTSTRAP (THIS YEAR) Development Hosting • • Monthly Updates Bandwidth £500+ • 10 days x 4 Team • Dedicated Servers Members £1500+ month • total man hours = 320 • Cloud Computing • £10,000 a month • Maintenance #MORECOS T

WHY INVEST THIS MUCH? #WHY

BUSINESS #BUSINESS

+BRANDS #BRANDS

WHY? #QUESTION

#QUESTION

TRUST OPINION OF A FRIEND 83%!! WHO HAS USED THE PRODUCT #TRUST

has made $1 million revenue on #DELL

DEDICATED 20% OF PR BUDGET TO SOCIAL MEDIA #NETAPP

Revenue Models Sponsorship / Advertising Promoting Twitter Accounts Engagement #REVEN UE

FUTURE #AWESOME #GROWTH

Technology is Hard to Predict “What scaling walls will Twitter hit? Obviously the technology scales pretty well, it's not using a whole lot of CPU” Dave Winer, March 2007 #FAIL

What We Know... OAuth Integration/Purchase 3rd Party API/Products’s Start of Advertising

#REAL #LIFE

Building on Twitter

by Nick Halstead

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