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Brands And The Social Web
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Brands And The Social Web

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Businesses and Brands are waking up not just to blogging but to a broad spectrum of social tools, from micro blogging in twitter to social networks like Facebook and MySpace. They are finding ways to …

Businesses and Brands are waking up not just to blogging but to a broad spectrum of social tools, from micro blogging in twitter to social networks like Facebook and MySpace. They are finding ways to engage with consumers, companies like DELL now employee large teams and spend a large chunk of their PR budgets on the social web, I will cover why and how they are doing it.

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  • Transcript

    • 1. Brands and the Social Web HOW AND WHY
    • 2. SOCIAL NETWORKS
    • 3. SOCIAL NETWORKS REALTIME
    • 4. COMMENTING SHARING LIFE STREAMING
    • 5. REALTIME COMMENTING SHARING LIFE STREAMING
    • 6. REALTIME GRAPH
    • 7. REALTIME GRAPH
    • 8. WHAT DOES THIS MATTER TO A BRAND????
    • 9. TRUST
    • 10. TRUST HOW CONSUMERS TRUST SOURCES OF INFORMATION ABOUT PRODUCTS
    • 11. TRUST INFORMATION AT ONLINE 50% CONSUMER OPINION SITES
    • 12. TRUST AN ONLINE REVIEW 30% BY A BLOGGER
    • 13. TRUST OPINION OF A FRIEND 83%!! WHO HAS USED THE PRODUCT
    • 14. has made $1 million revenue on
    • 15. HOW?
    • 16. WORKING INSIDE THE NETWORK ENGAGE
    • 17. TARGET NEED TO BE RELEVANT
    • 18. HAPPENING WITH OR WITHOUT YOU
    • 19. HAPPENING WITH OR WITHOUT YOU DONT BE SCARED!
    • 20. EXAMPLE
    • 21. EXAMPLE
    • 22. EXAMPLE
    • 23. EXAMPLE
    • 24. HAVE 50+ TWITTER ACCOUNTS
    • 25. DEDICATED 20% OF PR BUDGET TO SOCIAL MEDIA
    • 26. ALREADY DOING IT
    • 27. BLOGGING
    • 28. NICK HALSTEAD Founder & CEO fav.or.it Ltd twitter.com/nickhalstead