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Why Social Media matters to Professional Services

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Why Social Media matters to Professional Services

Why Social Media matters to Professional Services

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  • 1. Why Social Media Matters to Professional Services Organisations? Nick Holmes à Court Executive Director - BuzzNumbers [email_address] Twitter: @nickhac
  • 2. Does your company currently…
  • 3.
    • Sales & Marketing
    • CRM
    • Financials
    • R&D
    • Communications
  • 4.
    • Customers
    • Suppliers
    • Services
    • Pricing
    • Products
  • 5.
    • What percentage of your customer purchasing decisions and corporate communications are controlled by online conversations?
    • How much has that changed in the last 2 years?
    • How much will this change in the next 2 years?
  • 6.  
  • 7.  
  • 8.
    • Here Comes Everybody…
      • “ Open social networks have disrupted the simple division between public broadcast media (TV, radio) and private communications media (telephones, faxes).
      • MySpace comments, twitter updates and a range of other social media interactions, while intended for a more intimate, immediate audience, reside in the public space and are viewable to all. “
      • Ben Phillips, Euro RSCG, AdNews April 2009
  • 9.
    • “ Open social networks have disrupted the simple division between public broadcast media (TV, radio) and private communications media (telephones, faxes).
    • MySpace comments, twitter updates and a range of other social media interactions, while intended for a more intimate, immediate audience, reside in the public space and are viewable to all. “
      • Ben Phillips, Euro RSCG, AdNews April 2009
  • 10.  
  • 11.
    • 2.3 Million Australians have created a blog
    • 1.6 Million Australians ongoingly update their blog since creating it
    • 7.1 Million Australians read one or more blogs regularly
    • Source: January 2007 Nielsen Media National Readership Survey
  • 12.
    • 84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video
    • 83% consume Consumer Generated Media content
    • 39% of Australians create online content in the form of uploading video and music
    • Source: January 2007 Nielsen Media National Readership Survey
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
    • “ Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.”
    • 2009 Gartner Group, Future of Business Intelligence Survey
  • 18.
    • www.EngagementDB.com – July 2009
  • 19.  
  • 20.
    • Your web based business decisions?
    • Translating this to organisational policy?
    • Opportunities?
    • Risk Management?
    • Today -> Sharing questions, experiences & concerns.
    • Source: January 2007 Nielsen Media National Readership Survey