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How Social Networks are changing consumer behavior
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How Social Networks are changing consumer behavior

How Social Networks are changing consumer behavior

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  • Interesting presentation. Any insights on what works best for healthcare given that healthcare is a sgment that really needs to be handled with care - search engines or social media ?

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How Social Networks are changing consumer behavior Presentation Transcript

  • 1. Nick Holmes à Court Head of Digital, Shifted Pixels [email_address] 02.9360.0777 Twitter.com/nickhac
  • 2. A quick survey
    • Websites
    • Online Booking Sites
    • Search Engines
  • 3.  
  • 4. Search Engines & Travel “ 88% of consumers who travel this summer will use the Internet to Research their trips” Claria Corporation Feedback Research Clickz - August 2005
  • 5. Search Engines & Travel “ 84% of internet users are comfortable with search engines - and on any given day 56% of people online use search engine” Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005
  • 6. Travelers are computer savvy “ Two thirds of travelers used search engines to purchase travel arrangements” Travel Industry Association of America, 2004 Report
  • 7. Of people who bought online “ 82% bought airline tickets” “ 67% booked overnight accommodation” Travel Industry Association of America, 2006
  • 8. Why people book online?
    • Price efficiency
    • Comparison Shopping
    • Time Saving / Busy Lifestyle
    • Easy to see opinions / reviews
  • 9. What influences decisions? “ Following word-of-mouth, the Internet is the most used source for pre-trip travel information (used more than travel agents)” Roy Morgan, 'Online Travel continues to increase‘ Dec 2004
  • 10. Reviews and Influence “ In 2004, 44% of adults have rated a product, service, or person online” Pew Internet Project Data Memo "Online Rating Systems" October 2004
  • 11. Summary: Your customers are
      • Internet Users (more than most)
      • Researching Online
      • Purchasing Online
      • Listening to consumer created reviews
      • Actively reviewing your services
  • 12.  
  • 13. Web 2.0
    • Interaction and comment
    • 2 way medium
    • Sharing experience
    • People asking questions
    • Collaboration & Participation
  • 14. Web 2.0 & Social Networks
  • 15. Social Networks are Mainstream
  • 16. Social Networks = Conversations “ The web is a sea of conversations navigated by search”
  • 17. Social Network Conversations
    • Traditional word of mouth is enhanced, amplified and made more convenient through social networks
    • Unshackled From Time, Cant be erased
    • Hyper Connectivity
    • Examples
  • 18. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 19. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 20. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 21. Examples – HostelWorld.com
  • 22. Examples - Twitter
  • 23. Examples - WAYN
  • 24. Examples – Google Local Search
  • 25. When Search Meets Social
    • All experiences and opinion is available
    • Good experiences are amplified
    • Bad experiences are permanent
    • Recommendation systems gone bizerk!
  • 26.  
  • 27. Get Involved!
    • Listen
    • Learn
    • Engage
    • Add Value – Participate!
    • Create Relevant, Interesting Content
  • 28. Why Travel?
    • Experience the world
    • To Relax
    • For a unique cultural experience
    • For adventure
    • To meet new people
    • To escape life
    • For a special occasion (eg weddings)
    • For Business
    • Source LastMinute.com Travel Trends 2008
  • 29. Looking for in a Hostel?
    • Location
    • Price
    • Facilities
    • Close to friends/family
    • Good reviews by other travellers
    • Whatever I find first when im there
    • Source LastMinute.com Travel Trends 2008
  • 30. How to benefit from this?
    • Meet your customers needs!
    • Listen to your customers
    • Social Network Marketing
    • Add Value
  • 31. The Risks
    • You cant Suck
    • Badly Priced
    • You cant be evil
    • Lying will be caught out (unlike other marketing)
  • 32.  
  • 33. Get Involved
    • Search and listen
    • Be Friends with everyone
    • Answer every review
    • Participation is king!
  • 34.
    • Contact Me
      • 02.9360.0777
      • [email_address]
      • Twitter.com/Nickhac
    • Visit Shifted Pixels
      • ShiftedPixels.com/Blog
    We want to hear from you