Your SlideShare is downloading. ×
How Social Networks are changing consumer behavior
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Social Networks are changing consumer behavior

5,842

Published on

How Social Networks are changing consumer behavior

How Social Networks are changing consumer behavior

Published in: Business, Technology
1 Comment
28 Likes
Statistics
Notes
  • Interesting presentation. Any insights on what works best for healthcare given that healthcare is a sgment that really needs to be handled with care - search engines or social media ?

    http://www.sunknowledge.com/medication-therapy-management.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
5,842
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
1
Likes
28
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Nick Holmes à Court Head of Digital, Shifted Pixels [email_address] 02.9360.0777 Twitter.com/nickhac
  • 2. A quick survey
    • Websites
    • Online Booking Sites
    • Search Engines
  • 3.  
  • 4. Search Engines & Travel “ 88% of consumers who travel this summer will use the Internet to Research their trips” Claria Corporation Feedback Research Clickz - August 2005
  • 5. Search Engines & Travel “ 84% of internet users are comfortable with search engines - and on any given day 56% of people online use search engine” Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005
  • 6. Travelers are computer savvy “ Two thirds of travelers used search engines to purchase travel arrangements” Travel Industry Association of America, 2004 Report
  • 7. Of people who bought online “ 82% bought airline tickets” “ 67% booked overnight accommodation” Travel Industry Association of America, 2006
  • 8. Why people book online?
    • Price efficiency
    • Comparison Shopping
    • Time Saving / Busy Lifestyle
    • Easy to see opinions / reviews
  • 9. What influences decisions? “ Following word-of-mouth, the Internet is the most used source for pre-trip travel information (used more than travel agents)” Roy Morgan, 'Online Travel continues to increase‘ Dec 2004
  • 10. Reviews and Influence “ In 2004, 44% of adults have rated a product, service, or person online” Pew Internet Project Data Memo "Online Rating Systems" October 2004
  • 11. Summary: Your customers are
      • Internet Users (more than most)
      • Researching Online
      • Purchasing Online
      • Listening to consumer created reviews
      • Actively reviewing your services
  • 12.  
  • 13. Web 2.0
    • Interaction and comment
    • 2 way medium
    • Sharing experience
    • People asking questions
    • Collaboration & Participation
  • 14. Web 2.0 & Social Networks
  • 15. Social Networks are Mainstream
  • 16. Social Networks = Conversations “ The web is a sea of conversations navigated by search”
  • 17. Social Network Conversations
    • Traditional word of mouth is enhanced, amplified and made more convenient through social networks
    • Unshackled From Time, Cant be erased
    • Hyper Connectivity
    • Examples
  • 18. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 19. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 20. Examples - Facebook
    • 240+ Social Networks
    • Facebook, Bebo, MySpace, Hi5, WAYN etc
    • Traditional word of mouth is amplified through social networks
    • HyperConnectivity
  • 21. Examples – HostelWorld.com
  • 22. Examples - Twitter
  • 23. Examples - WAYN
  • 24. Examples – Google Local Search
  • 25. When Search Meets Social
    • All experiences and opinion is available
    • Good experiences are amplified
    • Bad experiences are permanent
    • Recommendation systems gone bizerk!
  • 26.  
  • 27. Get Involved!
    • Listen
    • Learn
    • Engage
    • Add Value – Participate!
    • Create Relevant, Interesting Content
  • 28. Why Travel?
    • Experience the world
    • To Relax
    • For a unique cultural experience
    • For adventure
    • To meet new people
    • To escape life
    • For a special occasion (eg weddings)
    • For Business
    • Source LastMinute.com Travel Trends 2008
  • 29. Looking for in a Hostel?
    • Location
    • Price
    • Facilities
    • Close to friends/family
    • Good reviews by other travellers
    • Whatever I find first when im there
    • Source LastMinute.com Travel Trends 2008
  • 30. How to benefit from this?
    • Meet your customers needs!
    • Listen to your customers
    • Social Network Marketing
    • Add Value
  • 31. The Risks
    • You cant Suck
    • Badly Priced
    • You cant be evil
    • Lying will be caught out (unlike other marketing)
  • 32.  
  • 33. Get Involved
    • Search and listen
    • Be Friends with everyone
    • Answer every review
    • Participation is king!
  • 34.
    • Contact Me
      • 02.9360.0777
      • [email_address]
      • Twitter.com/Nickhac
    • Visit Shifted Pixels
      • ShiftedPixels.com/Blog
    We want to hear from you

×