Actionable Business Intelligence
From Online Conversations
Nick Holmes à Court
CEO & Founder - BuzzNumbers
nick.holmesacourt@buzznumbershq.com

Does your company currently…

Financials

ERP

Sales & CRM

Customer Support

Market Research


Services

Pricing

Products

Suppliers

Customers


What percentage of your customer

purchasing decisions are controlled
by online conversations?
How much has that changed in the

last 5 years?
How much will this change in the

next 5 years?

Here Comes Everybody…

“Open social networks have disrupted the simple division
between public broadcast media (TV, radio) and private
communications media (telephones, faxes).
MySpace comments, twitter updates and a range of other
social media interactions, while intended for a more intimate,
immediate audience, reside in the public space and are
viewable to all. “
Ben Phillips, Euro RSCG, AdNews April 2009

2.3 Million Australians have created a blog

1.6 Million Australians ongoingly update their blog

since creating it
7.1 Million Australians read one or more blogs

regularly
Source: January 2007 Nielsen Media National Readership Survey

84% of Australian internet users use Web 2.0 for

sharing content such as photos, links and video
83% consume Consumer Generated Media content

39% of Australians create online content in the form

of uploading video and music
Source: January 2007 Nielsen Media National Readership Survey

“The ability to apprehend the interrelationships of
presented facts in such a way
as to guide action
towards a desired goal”
Hans Peter Luhn, IBM - 1958

“Because of lack of information, processes, and tools,
more than 35 per cent of the top 5,000 global
companies will regularly fail to make insightful
decisions about significant changes in their business
and markets.”
2009 Gartner Group, Future of Business Intelligence Survey

Business
Predictive
Reporting Forecasting
Performance
Analysis
Management

Extract, Transform & Load
Data Warehouse
OLAP & Cubes
Business Modeling

Sales
Financials Marketing
BI
ERP CRM

Thousands of Changing Sources (Or More)

Timely Coverage

Huge Data Requirements

Unstructured/Semi-Structured Data

No Industry Standard Measurements


Business Intelligence 2.0

Software as a Service

Outsources IT Infastructure & Data Challenges

Provides Industry Standard Metrics

Multiple Vendors (BuzzNumbers etc)


Collecting Online Conversations

COMPARATIVE VOLUME
1.5
1.0
0.5
0.0
Client Comp A Comp B
Client Comp A Comp B
COMPARATIVE VOLUME 1.0 0.8 1.3

Age of Content
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
s ame day 1 day old Up to 10 days old Up to 30 days old Up to 90 days old Up to 180 days Up to 360 days Up to 720 days All
old old old
Client Comp A Comp B
Client Comp A Comp B
same day 33.1% 26.3% 42.3%
1 day old 11.9% 8.4% 23.8%
Up to 10 days old 30.2% 19.3% 53.6%
Up to 30 days old 39.6% 26.7% 67.1%
Up to 90 days old 57.4% 43.1% 75.5%
Up to 180 days old 71.9% 65.3% 84.1%
Up to 360 days old 81.3% 80.7% 88.9%
Up to 720 days old 94.5% 92.6% 94.7%
All 100.0% 100.0% 100.0%

Distribution of Influence Scores
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
0 1 2 3 4 5 6 7 8 9
Client Comp A Comp B

Topic Categories by Entity
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
n
li ty
rs
e
it y
e
s
io
ng
ew
ic
tito
al
ua
at
Pr
Ra
Qu
N
ut
pe
Q
ep
al
t
m
t
ic e
uc
uc
er
R
Co
od
en
od
rv
d/
an
Se
Pr
G
Pr
Br
Client Comp A Comp B
TOPIC CATEGORY Client Comp A Comp B
General News 24.4% 36.6% 39.4%
Product Quality 9.2% 6.7% 4.2%
Product Range 18.1% 13.4% 7.3%
Service Quality 5.7% 9.9% 7.2%
Price 24.2% 11.1% 19.7%
Competitors 4.1% 7.3% 5.9%
Brand/Reputation 14.3% 15.0% 16.4%
100.0% 100.0% 100.0%

Client Comp A Comp B
Negative Negative
Negative
Positive
Neutral
Neutral Positive
Positive
OVERALL SENTIMENT Client Comp A Comp B
Positive 70.4% 43.3% 60.2%
Neutral 12.5% 16.2% 21.0%
Negative 17.1% 40.5% 18.9%
100.0% 100.0% 100.0%

Customer Product Usage

Service & Customer Satisfaction

Marketing & Strategy

Corporate Brand Reputation & PR Management

Competitor Insights


Visit us at www.BuzzNumbersHQ.com today…