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Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
Building Buzz for your Startup
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Building Buzz for your Startup

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A presentation i gave at BootupCamp this morning

A presentation i gave at BootupCamp this morning

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  • 1. Building Buzz for your Startup
    BootupCamp, July 2009
  • 2. Todays Agenda
    Types of Marketing
    The Sales funnel
    The Buyers Journey
    Sales Prioritisation
    Creating a Marketing Strategy
    Leveraging Free Marketing Opportunities to Build a Buzz
  • 3. About Me
  • 4. BuzzNumbers
  • 5. Shifted Pixels
  • 6. iTrainer.com.au
  • 7. Blogger
  • 8. Video Podcaster
  • 9. Marketing Background
  • 10. Types of Marketing
  • 11. The Sales Funnel
  • 12. The Buyers Journey
  • 13. The Buyers Journey
    Do you need different marketing messages for each stage of the Buyers Journey?
    Are individuals in the same company or market at different stages of the same journey?
    Which stage of the buyers journey are each potential customer at?
    Individuals start the buyers journey at different times and travel at different speeds
    You can't skip stages in the Buyers Journey
  • 14. Sales Prioritisation
    Segment your multiple customer markets
    Evaluate
    Stage of buyers journey
    Time to purchase
    Value of purchase
    Likelihood of purchase
    Size of market
    Improves Focus and Revenue Growth
  • 15. Why Marketing Strategy?
  • 16. Leveraging Free Marketing Opportunities
  • 17. Keyword Research
    How do your customers find you?
    “Budget Accommodation” vs. “Cheap Hotels”
    Our Market:
  • 18. Blog Marketing
    Create lots of easy to read, easy to consume, easy to share content and make it pretty with images.
    Write Link bait titles
    “Top 10 reasons your losing to your competitors”
    “5 Ways to improve your life in just 24 hours”
    Ensure your Blog Title and Content is Keyword Heavy
    Distribute your Blog to Directories (more than 250)
    http://www.masternewmedia.org/rss/top55/
  • 19. Leverage your Social Network
    Share your value added content (blog) to your Social Networks
    Facebook
    Twitter
    LinkedIn
    Digg
    Reddit
    HackerNews
    Target the Message to the Medium
    Don’t Spam, be interesting.
    Case Study: uTagFailSnail on Reddit
  • 20. Engage your Social Network
    Search based on Target Audiences
    Primary Audience
    Secondary Audiences
    Engage Groups
    Add Value and interestingness
    Ask Questions and ask for feedback
  • 21. Press Release
    Use Statistics and Research
    Make your messages relevant to current events
    Remember journalists are (mostly) lazy and mainstream news is mostly un-fact checked
    PR is Brand Marketing not Acquisition
    Case Study: BuzzNumbers Claire the Bogan
  • 22. Community Engagement
    Search and Engage in communities
    Forums – Post questions
    Blogs – Leave Comments
    Twitter – Search keywords and engage, ask for ReTweets
    Be Relevant and Interesting
    Use Primary and Secondary Target Audiences
  • 23. Email Marketing (EDM)
    Create Website and Blog Email Signup Features
    Use ZooKoda or FeedBurner Blog to Email
    Easy HTML Snippet to Add to List
    Email your Personal Contacts to first build your list
    Ensure all Marketing material has EDM Signup Capabilities
  • 24. Blogger Engagement
    Build a list of top X Bloggers who speak to your target audiences
    Build a relationship. Engage with them through comments, re-posts, tweets, community and reviews
    Ask to include one of your blog posts as a “Guest Blog Writer”
    Ask them to review your product.
    Provide them with something interesting to their customers, make them look good
  • 25. Business Development
    Partnering is a path to significant growth
    Case Study: Microsoft
    Which companies could take your product to their customers in a mutually beneficial way?
    Cold Call, don’t be scared and don’t be shy to ask.
    Leverage LinkedIn Shared relationships where possible
  • 26. Sales
    Call your top 100 Customers, divide and conquer.
    Call the switchboard and ask to speak with person responsible for your market
    Ask for 2 minutes of their time, introduce your company and ask if you can email them more information. Add them to your EDM.
    High success rate (low rejection) & build your pipeline
  • 27. Surveys
    Survey different aspects of your market
    Use this information for Blog Posts, Community Engagement and PR
    Builds a relationship
    Gets your market thinking about the need for your product or service
  • 28. Set your execution schedule
    Understand your resources and team capabilities
    Marketing and sales is everyone responsibility in a startup
    Set a schedule for execution of each of your marketing tactics
  • 29. Get Pumped!
    There are people out there who want your product,
    Go get them!
  • 30. Contact
    Email: nick@buzznumbershq.com
    Twitter: @nickhac
    Skype: Nickhac
    Slideshare: nickhac

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