Building Buzz for your Startup

Building Buzz for your Startup
BootupCamp, July 2009

Todays Agenda
Types of Marketing
The Sales funnel
The Buyers Journey
Sales Prioritisation
Creating a Marketing Strategy
Leveraging Free Marketing Opportunities to Build a Buzz

About Me

BuzzNumbers

Shifted Pixels

iTrainer.com.au

Blogger

Video Podcaster

Marketing Background

Types of Marketing

The Sales Funnel

The Buyers Journey

The Buyers Journey
Do you need different marketing messages for each stage of the Buyers Journey?
Are individuals in the same company or market at different stages of the same journey?
Which stage of the buyers journey are each potential customer at?
Individuals start the buyers journey at different times and travel at different speeds
You can't skip stages in the Buyers Journey

Sales Prioritisation
Segment your multiple customer markets
Evaluate
Stage of buyers journey
Time to purchase
Value of purchase
Likelihood of purchase
Size of market
Improves Focus and Revenue Growth

Why Marketing Strategy?

Leveraging Free Marketing Opportunities

Keyword Research
How do your customers find you?
“Budget Accommodation” vs. “Cheap Hotels”
Our Market:

Blog Marketing
Create lots of easy to read, easy to consume, easy to share content and make it pretty with images.
Write Link bait titles
“Top 10 reasons your losing to your competitors”
“5 Ways to improve your life in just 24 hours”
Ensure your Blog Title and Content is Keyword Heavy
Distribute your Blog to Directories (more than 250)
http://www.masternewmedia.org/rss/top55/

Leverage your Social Network
Share your value added content (blog) to your Social Networks
Facebook
Twitter
LinkedIn
Digg
Reddit
HackerNews
Target the Message to the Medium
Don’t Spam, be interesting.
Case Study: uTagFailSnail on Reddit

Engage your Social Network
Search based on Target Audiences
Primary Audience
Secondary Audiences
Engage Groups
Add Value and interestingness
Ask Questions and ask for feedback

Press Release
Use Statistics and Research
Make your messages relevant to current events
Remember journalists are (mostly) lazy and mainstream news is mostly un-fact checked
PR is Brand Marketing not Acquisition
Case Study: BuzzNumbers Claire the Bogan

Community Engagement
Search and Engage in communities
Forums – Post questions
Blogs – Leave Comments
Twitter – Search keywords and engage, ask for ReTweets
Be Relevant and Interesting
Use Primary and Secondary Target Audiences

Email Marketing (EDM)
Create Website and Blog Email Signup Features
Use ZooKoda or FeedBurner Blog to Email
Easy HTML Snippet to Add to List
Email your Personal Contacts to first build your list
Ensure all Marketing material has EDM Signup Capabilities

Blogger Engagement
Build a list of top X Bloggers who speak to your target audiences
Build a relationship. Engage with them through comments, re-posts, tweets, community and reviews
Ask to include one of your blog posts as a “Guest Blog Writer”
Ask them to review your product.
Provide them with something interesting to their customers, make them look good

Business Development
Partnering is a path to significant growth
Case Study: Microsoft
Which companies could take your product to their customers in a mutually beneficial way?
Cold Call, don’t be scared and don’t be shy to ask.
Leverage LinkedIn Shared relationships where possible

Sales
Call your top 100 Customers, divide and conquer.
Call the switchboard and ask to speak with person responsible for your market
Ask for 2 minutes of their time, introduce your company and ask if you can email them more information. Add them to your EDM.
High success rate (low rejection) & build your pipeline

Surveys
Survey different aspects of your market
Use this information for Blog Posts, Community Engagement and PR
Builds a relationship
Gets your market thinking about the need for your product or service

Set your execution schedule
Understand your resources and team capabilities
Marketing and sales is everyone responsibility in a startup
Set a schedule for execution of each of your marketing tactics

Get Pumped!
There are people out there who want your product,
Go get them!

Contact
Email: nick@buzznumbershq.com
Twitter: @nickhac
Skype: Nickhac
Slideshare: nickhac

http://nickholmesacourt.blogspot.com	30
http://www.nickhac.com	10
http://ec2-184-73-106-73.compute-1.amazonaws.com	7
http://www.slideshare.net	6
http://feeds.feedburner.com	1

Building Buzz for your Startup

by nickhac on Jul 21, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 54

Statistics

Building Buzz for your Startup — Presentation Transcript