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The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
The new wave geolocation and geotagging - mobile monday sydney presentation 100503
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The new wave geolocation and geotagging - mobile monday sydney presentation 100503

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  • 1. The
next
wave
has
arrived!
 Geotagging
&
Geoloca6on
 Nick
Gonios
 Email:
nick@insqribe.com
 Twi7er:
@nickgonios
 May
2010

  • 2. “We
want
to
take
Maps
to
the
next
level,
 rethink
how
users
use
Maps
and
change
the
 way
people
find
things.

 We
want
to
do
this
in
a
seamless,
highly
 interac+ve
and
enjoyable
way.

 We’ve
only
just
started”

 Apple
(Geo
Team
Job
LisPng)
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 3. GeoTagging
is
the
process
of
assigning
geographical
 informaPon
metadata,
called
geo‐tags,
to
various
media
 e.g.
photographs,
video,
websites
etc.

 Tags • lyon • france • 2005 • night • october • geotagged Machine tags (2) GeoTags • geo:lat=45.75 • geo:lon=4.82 Geotagging
is
NOT
an
applicaPon,
 but
a
means
to
create
or
enhance
 content
or
applicaPons
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 4. The
Need
‐
consumers
desire
a
more
instant,
natural
and
 convenient
access
to
informaPon
when
‘on
the
go’
 Common
consumer
challenges
 1.  What’s
around
me?
ATMs?
 2.  Retail
PromoPons?
 3.  Events
&
FesPvals?
 4.  Closest
toilet!


 ?
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 5. I
like
this
quote
 ‘…what's
clear
is
that
locaPon
is
not
 about
any
singular
service;
rather,
it's
 a
new
layer
of
the
Web.

 Soon,
our
whereabouts
may
opPonally
 be
appended
to
every
Tweet,
blog
 comment,
photo
or
video
we
post.’
 Peter
Cashmore
–
Mashable
editor
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 6. GeolocaPon
based
ecosystem
is
forming…
 Markets B2C
Market
 Gaming
 Market
 B2B
Market
 LocaPon
 Devices Mobile
 enabled
 Mobile
 Browsers
 Mobile
 Devices
 Apps
 Plagorms/
 Geo
LocaPon
Infrastructure
 Create,
Aggregate,
Manage,
Present
and
Analyse
 Infrastructure Real
Time
LocaPon
based
content
and
interacPos
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 7. Yet,
Geo
infrastructure
layer
has
been
 around
for
a
while
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 8. May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 9. ExisPng
online
plagorms
are
becoming
 ‘Geo
ready’
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 10. For
all
the
open
source
advocates,
georest
 has
also
been
launched
(geoREST.org)
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 11. LocaPon
is
becoming
the
new
wave
of
 contextual
adverPsing
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 12. Mobile
Devices
(cameras)
are
geotagging
 photos
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 13. Apple
establishes
partnership
with
Eye‐Fi
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 14. LocaPon
based
apps
are
in
‘hype’
mode
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 15. Become
the
Mayor
and
share
the
‘love’

 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 16. Very
recent
case
study
on
geolocaPon
markePng
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 17. Very
recent
case
study
on
geolocaPon
markePng
 15.2%
conversion
rate
 achieved
of
Gowalla
 parPcipants
to
actual
 match
a7endees!
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 18. The
quesPons
&
comments
I
hear……
 1.  Indoor
vs.
Outdoor
GPS
 2.  SPll
in
early
adopter
to
early
majority
of
the
 market
 3.  #
‘Geo
capable’
Mobile
Handsets
 4.  Quality
of
geotags
 5.  Open
vs.
Proprietary
geo
locaPon
standards
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 19. Two
Announcements

  • 20. CeBIT
2010
Telstra
Live
Event
iPhone
App
launch
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  • 21. Insqribe
launches
housefinder
 in
partnership
with
St
George
 Bank
 Australian first iPhone App that uses ‘augmented reality’ technology to give potential homebuyers and renters access to real-time property information, wherever they are in Australia, through the camera view of their iPhone. Available in the iTunes App Store NOW! Search for ‘housefinder’ & download May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd



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