The movement from Consumerism to Activism Nick Gonios Chief Operating Officer 3eep AIMIA The future of the Consumer 20 th ...
<ul><li>Consumerism  is the equating of personal  happiness   with the purchasing of material </li></ul><ul><li>possession...
Quick  reflection  on Consumerism
Mail Order Catalogs 2008 <ul><li>Depicts 115,000 mail order catalogs, </li></ul><ul><li>the number mailed in the U.S. Ever...
Cell phones #2, Atlanta 2005 Chris Jordan photographer on consumerism Search YouTube:  Chris Jordan Picturing excess
Today’s consumer... celebrating mass   media
So, are we in a state of transformation from   consumers...
...to  participants ?
 
 
Nike & Advertising  “We’re not in the business of keeping the media companies alive.”  Trevor Edwards, Nike’s corporate vi...
 
<ul><li>DIY  Product </li></ul><ul><li>Design & </li></ul><ul><li>Production </li></ul>
Towards  Activism
 
 
 
“ children are a mission  NOT a market” Nicholas Negroponte TED 2007
 
<ul><li>Will we ever achieve  community  activism?   </li></ul>
Time  will  tell    Nick Gonios [email_address]   twitter/ skype: nickgonios mobile: 0416 239 111
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Movement From Consumerism To Activism Nick Gonios

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Presentation at AIMIA The Consumer of the Future" event on August 20 2008

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Movement From Consumerism To Activism Nick Gonios

  1. The movement from Consumerism to Activism Nick Gonios Chief Operating Officer 3eep AIMIA The future of the Consumer 20 th August 2008
  2. <ul><li>Consumerism is the equating of personal happiness with the purchasing of material </li></ul><ul><li>possessions and consumption . </li></ul><ul><li>http://en.wikipedia.org/wiki/Consumerism </li></ul>
  3. Quick reflection on Consumerism
  4. Mail Order Catalogs 2008 <ul><li>Depicts 115,000 mail order catalogs, </li></ul><ul><li>the number mailed in the U.S. Every </li></ul><ul><li>minute. </li></ul><ul><li>Chris Jordan photographer on consumerism </li></ul>
  5. Cell phones #2, Atlanta 2005 Chris Jordan photographer on consumerism Search YouTube: Chris Jordan Picturing excess
  6. Today’s consumer... celebrating mass media
  7. So, are we in a state of transformation from consumers...
  8. ...to participants ?
  9.  
  10.  
  11. Nike & Advertising “We’re not in the business of keeping the media companies alive.” Trevor Edwards, Nike’s corporate vice president for global brand and category management “We’re in the business of connecting with consumers.”
  12.  
  13. <ul><li>DIY Product </li></ul><ul><li>Design & </li></ul><ul><li>Production </li></ul>
  14. Towards Activism
  15.  
  16.  
  17.  
  18. “ children are a mission NOT a market” Nicholas Negroponte TED 2007
  19.  
  20. <ul><li>Will we ever achieve community activism? </li></ul>
  21. Time will tell  Nick Gonios [email_address] twitter/ skype: nickgonios mobile: 0416 239 111

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