Danny Housseas
Chief Product Officer
Email: danny@insqribe.com
Twi@er: @dhousseas
Nick Gonios
Commercial
Email: nick@insqribe.com
Twi@er: @nickgonios
October 2009
Confiden'al Informa'on

What we’ll cover?
• Intros
• Quick history of Augmented Reality (AR)
• Insqribe real Rme mobile plaTorm
• Real live demonstraRon
• Mobile AR ApplicaRons
• A li@le bonus :)
• Q & A
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Who is Insqribe?
Danny Housseas
Co‐founder and Chief Product Officer
45 years of
Arthur Gougoustamos web experience
Co‐founder and Chief Technology Officer
across team
Nick Gonios
Business focus and growth dude :)
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

1st commercial uses of AR
QR Codes
Cinema in 3D
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

1st commercial uses of AR
QR Codes
Yellow NFL 10 yard line on TV
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Air force use of AR
QR Codes
Fighter cockpit instrumentation
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Other recent forms of AR
QR Codes
Transformer AutoBots using webcam
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Future potenRal of AR
QR Codes
AR enabled glasses AR enabled contact lens
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

way out there!
QR Codes
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Before we get there, Mobile AR is here!
QR Codes
AR enabled mobile phones
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Insqribe launches world 1st
real Rme mobile AR plaTorm
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

How does mobile Augmented Reality work?
QR Codes
GPS / Cell
Camera Compass
Tower
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Pi@ St Sydney
QR Codes
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Pi@ St Sydney with
QR Codes
Insqribe Mobile AR in acRon!
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Insqribe enables real Rme interacRvity
• Engage Viewers and Readers
• Opt In
• Spread Virally
• User Polls
• CompeRRons
• Reader Comments
• Bookmarks
• Reach with Video, Audio or Images Galleries on
mobile sites
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

The Insqribe plaTorm is used to present,
track & measure real Rme interacRons
• Real Rme tracking and measure
• Complete Usage StaRsRcs
• Complete Mobile AnalyRcs
• Charts and Graphs
• Google Maps StaRsRcs
IntegraRon
• StaRsRcs/AnalyRcs
Download
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Mobile AR applicaRons
Location Based Gaming Education
• Venues
• Public Points of Interest
• Social InteracRons
Next generaRon games and simulaRon
• Retail services converge real physical
• Entertainment world with social gaming communiRes and
• Lifestyle educaRon services
• Sport
• Tourism
• Products
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

The li@le ‘bonus’ – Branded QR codes
QR Codes
Standard version Designer version
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Branded QR Barcodes – wired
magazine community pick QR code
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Branded QR Barcodes – Vitamin Water
Japan experienRal campaign
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Local branded QR Barcode – Telstra’s
current Mum 2.0 campaign
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

Other concepts by SET Japan
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd

QuesRons?
October, 2009 | Insqribe Presenta'on
Confiden'al Informa'on | © Copyright 2009 Acratus Pty Ltd