Danny
Housseas

       Chief
Product
Officer

Email:
danny@insqribe.com

       Twi@er:
@dhousseas


           Nick
Gonios
...
What
we’ll
cover?


       •         Intros

       •         Quick
history
of
Augmented
Reality
(AR)

       •         In...
Who
is
Insqribe?



  Danny
Housseas

  Co‐founder
and
Chief
Product
Officer

                                              ...
October,
2009
|
Insqribe
Presenta'on

Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


1st
commercial
uses
of
AR

                                                             QR
Codes
                         ...
1st
commercial
uses
of
AR

                                                             QR
Codes
                         ...
Air
force
use
of
AR

                                        QR
Codes





                                            Fig...
Other
recent
forms
of
AR

                          QR
Codes





                                 Transformer AutoBots us...
Future
potenRal
of
AR

                                QR
Codes
                                       





             ...
way
out
there!

                                             QR
Codes





October,
2009
|
Insqribe
Presenta'on

Confiden'a...
Before
we
get
there,
Mobile
AR
is
here!

               QR
Codes





                                           AR enable...
Insqribe
launches
world
1st

                    real
Rme
mobile
AR
plaTorm





October,
2009
|
Insqribe
Presenta'on

Con...
How
does
mobile
Augmented
Reality
work?

                    QR
Codes 




                                               ...
Pi@
St
Sydney

                                                     QR
Codes 





October,
2009
|
Insqribe
Presenta'on

C...
Pi@
St
Sydney
with

                             QR
Codes 

                    Insqribe
Mobile
AR
in
acRon!





October,...
Insqribe
enables
real
Rme
interacRvity


       •         Engage
Viewers
and
Readers

       •         Opt
In

       •   ...
The
Insqribe
plaTorm
is
used
to
present,

            track
&
measure
real
Rme
interacRons 

      •  Real
Rme
tracking
an...
October,
2009
|
Insqribe
Presenta'on

Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


Mobile
AR
applicaRons
                                                       


    Location Based                        ...
The
li@le
‘bonus’
–
Branded
QR
codes

                 QR
Codes 





                     Standard version               ...
Branded
QR
Barcodes
–
wired

       magazine
community
pick
QR
code





October,
2009
|
Insqribe
Presenta'on

Confiden'al
...
Branded
QR
Barcodes
–
Vitamin
Water

    Japan
experienRal
campaign





October,
2009
|
Insqribe
Presenta'on

Confiden'al
...
Local
branded
QR
Barcode
–
Telstra’s

        current
Mum
2.0
campaign





October,
2009
|
Insqribe
Presenta'on

Confiden'...
Other
concepts
by
SET
Japan





October,
2009
|
Insqribe
Presenta'on

Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pt...
QuesRons?


October,
2009
|
Insqribe
Presenta'on

Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


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Insqribe Presentation On Mobile Augmented Reality At Xpand Session 09101

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Presentation by Insqribe on its mobile augmented reality platform at xpand session in Sydney, Australia

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Insqribe Presentation On Mobile Augmented Reality At Xpand Session 09101

  1. 1. Danny
Housseas
 Chief
Product
Officer
 Email:
danny@insqribe.com
 Twi@er:
@dhousseas
 Nick
Gonios
 Commercial
 Email:
nick@insqribe.com
 Twi@er:
@nickgonios
 October
2009
 Confiden'al
Informa'on

  2. 2. What
we’ll
cover?
 •  Intros
 •  Quick
history
of
Augmented
Reality
(AR)
 •  Insqribe
real
Rme
mobile
plaTorm
 •  Real
live
demonstraRon
 •  Mobile
AR
ApplicaRons
 •  A
li@le
bonus
:)

 •  Q
&
A
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  3. 3. Who
is
Insqribe?
 Danny
Housseas
 Co‐founder
and
Chief
Product
Officer
 45
years
of
 Arthur
Gougoustamos
 web
experience
 Co‐founder
and
Chief
Technology
Officer
 across
team
 Nick
Gonios
 Business
focus
and
growth
dude
:)
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  4. 4. October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  5. 5. 1st
commercial
uses
of
AR
 QR
Codes 
 Cinema in 3D October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  6. 6. 1st
commercial
uses
of
AR
 QR
Codes 
 Yellow NFL 10 yard line on TV October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  7. 7. Air
force
use
of
AR
 QR
Codes
 Fighter cockpit instrumentation October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  8. 8. Other
recent
forms
of
AR
 QR
Codes
 Transformer AutoBots using webcam October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  9. 9. Future
potenRal
of
AR
 QR
Codes 
 AR enabled glasses AR enabled contact lens October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  10. 10. way
out
there!
 QR
Codes
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  11. 11. Before
we
get
there,
Mobile
AR
is
here!
 QR
Codes
 AR enabled mobile phones October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  12. 12. Insqribe
launches
world
1st
 real
Rme
mobile
AR
plaTorm
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  13. 13. How
does
mobile
Augmented
Reality
work?
 QR
Codes 
 GPS
/
Cell
 Camera
 Compass
 Tower
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  14. 14. Pi@
St
Sydney
 QR
Codes 
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  15. 15. Pi@
St
Sydney
with
 QR
Codes 
 Insqribe
Mobile
AR
in
acRon!
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  16. 16. Insqribe
enables
real
Rme
interacRvity
 •  Engage
Viewers
and
Readers
 •  Opt
In
 •  Spread
Virally
 •  User
Polls
 •  CompeRRons
 •  Reader
Comments
 •  Bookmarks
 •  Reach
with
Video,
Audio
or
Images
Galleries
on
 mobile
sites
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  17. 17. The
Insqribe
plaTorm
is
used
to
present,
 track
&
measure
real
Rme
interacRons 
 •  Real
Rme
tracking
and
measure
 •  Complete
Usage
StaRsRcs
 •  Complete
Mobile
AnalyRcs
 •  Charts
and
Graphs
 •  Google
Maps
StaRsRcs
 IntegraRon
 •  StaRsRcs/AnalyRcs

 Download
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  18. 18. October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  19. 19. Mobile
AR
applicaRons 
 Location Based Gaming Education •  Venues
 •  Public
Points
of
Interest
 •  Social
InteracRons
 Next
generaRon
games
and
simulaRon
 •  Retail
 services
converge
real
physical 
 •  Entertainment
 world
with
social
gaming
communiRes
and
 •  Lifestyle
 educaRon
services 
 •  Sport
 •  Tourism
 •  Products
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  20. 20. The
li@le
‘bonus’
–
Branded
QR
codes
 QR
Codes 
 Standard version Designer version October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  21. 21. Branded
QR
Barcodes
–
wired
 magazine
community
pick
QR
code
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  22. 22. Branded
QR
Barcodes
–
Vitamin
Water
 Japan
experienRal
campaign
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  23. 23. Local
branded
QR
Barcode
–
Telstra’s
 current
Mum
2.0
campaign
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  24. 24. Other
concepts
by
SET
Japan
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd


  25. 25. QuesRons?
 October,
2009
|
Insqribe
Presenta'on
 Confiden'al
Informa'on
|
©
Copyright
2009
Acratus
Pty
Ltd



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