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Social Media Boot Camp   New York
 

Social Media Boot Camp New York

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This is the presentation delivered by Nick Gonzalez at SocialMedia.com's New York Social Media Boot Camp. The presentation covers principles all social media marketers should know....

This is the presentation delivered by Nick Gonzalez at SocialMedia.com's New York Social Media Boot Camp. The presentation covers principles all social media marketers should know.

SocialMedia.com makes "People Powered Ads" that incorporate real social relationships to amplify meaningful word of mouth about a product.

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    Social Media Boot Camp   New York Social Media Boot Camp New York Presentation Transcript

    • New York, May 19, 2009
    • Social Media Principles
    • Nick
Gonzalez
    • HACK ME
    • Focal Point Of Startup Community
    • Focal Point Of Startup Community 2,000,000 Daily
    • Focal Point Of Startup Community 2,000,000 Daily Legitimized Blogging
    • FLACK ME
    • Social Media
    • Social Media
    • (1)How Social Media Changes Marke9ng  Campaigns (2)Principles For Successful Social Media  Marke9ng
    • Promise (1) How Social Media Changes  Marke9ng Campaigns
    • Create
    • Create Distribute
    • Create Distribute Analyze
    • New
Tools New
Approach
    • Create Distribute Analyze
    • Create Distribute Analyze Features
    • Create Distribute Analyze Channels Features
    • Create Distribute Analyze Channels Features Metrics
    • Changes
In
Approach
    • Changes • Messages
Are
 • Messages
are
 Statements QuesAons • Channels
are
 • Channels
are
 Conduits Cultures • Metrics
Measure
 • Metrics
have
 Exposure Meaning
    • Create MarkeAng
Messages
 Are
QuesAons
    • What
would
you
say
to
 the
President?
    • What
would
you
say
to
 the
President?
    • Guided
ConversaAon
    • Distribute Channels
Are
Cultures
    • Social
Norms • Behavior
varies
by
 channel • Forms
of
expression • Types
of
gestures • Types
of
relaAonships
    • Social
Norms • Behavior
varies
by
 channel • Forms
of
expression • Types
of
gestures • Types
of
relaAonships
    • Analyze Metrics
Have
New
 Meaning
    • New
Metrics Neilsen • Friends • Followers • Readers • Comments • RaAngs
    • Promise (2) Principles For Successful  Social Media Marke9ng
    • How
Do
We
Reproduce
 Success?
    • (1) Listen (2) Be Authen9c (3) Move Fast (4) Less is More
    • Listening
is
Required • Gauge
SenAment • Understand
Culture • Create
a
Response
    • Blog
Post
Heard
‘Round
 The
World
    • Dell’s
(Slow)
Response • 12
blogs • Idea
Storm • 23
TwiXer
accounts • Forums
‐
1.5
million
 users • Groups • Wikis
    • Be
AuthenAc • Build
Trust • Be
Raw • Be
Human
    • D ! S T E B U
    • Move
Fast • Iterate
...
Iterate
...
Iterate • Like
exercise,
a
liXle
each
day
    • Less
is
More • Turn
Down
The
Volume • CreaAvity
Comes
From
Constraint
    • Crea9vity Comes From Constraint
    • Crea9vity Comes From Constraint
    • Summary Approach Principles • Messages
are
 (1) Listen QuesAons (2) Be Authen9c • Channels
are
Cultures (3) Move Fast • Metrics
have
Meaning (4) Less is More
    • Nick Gonzalez • Twitter.com/NickGon • Nick@socialmedia.com • Blog.SocialMedia.com