Social Media Boot Camp New York

5,332 views

Published on

This is the presentation delivered by Nick Gonzalez at SocialMedia.com's New York Social Media Boot Camp. The presentation covers principles all social media marketers should know.

SocialMedia.com makes "People Powered Ads" that incorporate real social relationships to amplify meaningful word of mouth about a product.

Published in: Technology, Business
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,332
On SlideShare
0
From Embeds
0
Number of Embeds
317
Actions
Shares
0
Downloads
149
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide

Social Media Boot Camp New York

  1. New York, May 19, 2009
  2. Social Media Principles
  3. Nick
Gonzalez
  4. HACK ME
  5. Focal Point Of Startup Community
  6. Focal Point Of Startup Community 2,000,000 Daily
  7. Focal Point Of Startup Community 2,000,000 Daily Legitimized Blogging
  8. FLACK ME
  9. Social Media
  10. Social Media
  11. (1)How Social Media Changes Marke9ng  Campaigns (2)Principles For Successful Social Media  Marke9ng
  12. Promise (1) How Social Media Changes  Marke9ng Campaigns
  13. Create
  14. Create Distribute
  15. Create Distribute Analyze
  16. New
Tools New
Approach
  17. Create Distribute Analyze
  18. Create Distribute Analyze Features
  19. Create Distribute Analyze Channels Features
  20. Create Distribute Analyze Channels Features Metrics
  21. Changes
In
Approach
  22. Changes • Messages
Are
 • Messages
are
 Statements QuesAons • Channels
are
 • Channels
are
 Conduits Cultures • Metrics
Measure
 • Metrics
have
 Exposure Meaning
  23. Create MarkeAng
Messages
 Are
QuesAons
  24. What
would
you
say
to
 the
President?
  25. What
would
you
say
to
 the
President?
  26. Guided
ConversaAon
  27. Distribute Channels
Are
Cultures
  28. Social
Norms • Behavior
varies
by
 channel • Forms
of
expression • Types
of
gestures • Types
of
relaAonships
  29. Social
Norms • Behavior
varies
by
 channel • Forms
of
expression • Types
of
gestures • Types
of
relaAonships
  30. Analyze Metrics
Have
New
 Meaning
  31. New
Metrics Neilsen • Friends • Followers • Readers • Comments • RaAngs
  32. Promise (2) Principles For Successful  Social Media Marke9ng
  33. How
Do
We
Reproduce
 Success?
  34. (1) Listen (2) Be Authen9c (3) Move Fast (4) Less is More
  35. Listening
is
Required • Gauge
SenAment • Understand
Culture • Create
a
Response
  36. Blog
Post
Heard
‘Round
 The
World
  37. Dell’s
(Slow)
Response • 12
blogs • Idea
Storm • 23
TwiXer
accounts • Forums
‐
1.5
million
 users • Groups • Wikis
  38. Be
AuthenAc • Build
Trust • Be
Raw • Be
Human
  39. D ! S T E B U
  40. Move
Fast • Iterate
...
Iterate
...
Iterate • Like
exercise,
a
liXle
each
day
  41. Less
is
More • Turn
Down
The
Volume • CreaAvity
Comes
From
Constraint
  42. Crea9vity Comes From Constraint
  43. Crea9vity Comes From Constraint
  44. Summary Approach Principles • Messages
are
 (1) Listen QuesAons (2) Be Authen9c • Channels
are
Cultures (3) Move Fast • Metrics
have
Meaning (4) Less is More
  45. Nick Gonzalez • Twitter.com/NickGon • Nick@socialmedia.com • Blog.SocialMedia.com

×