Reprise Media Socialmedia Bootcamp 05.13.09 Draft

1,390 views
1,297 views

Published on

This is the presentation given by Joshua Stylman (co-CEO Reprise Media) at the May 2009 Social Media Boot Camp in New York.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,390
On SlideShare
0
From Embeds
0
Number of Embeds
127
Actions
Shares
0
Downloads
40
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Reprise Media Socialmedia Bootcamp 05.13.09 Draft

  1. 1. Unleashing
a
New
Brand
 Through
Social
Media
Marke7ng
 Joshua
Stylman,
co‐CEO,
Managing
Partner
 May
19,
2009

  2. 2. Research
for
Products
 How
do
people
 
 explore
new
brands
 
 online?

  3. 3. Gateway
to
the
Internet
 80%

 of
all
online
sessions
 begin
with
search 
 SOURCE:
Harris
Interac7ve
Study
 3 
  4. 4. How
do
marketers
get
their
pages
to
rank
in
search?
 Search
1.0
 PAGE
 Search
2.0
 AUTHORITY   Search
3.0
 By
DISTRIBUTING
 content
to
sites
 DISTRIBUTION  where
customers
are
 interac7ng  4 
  5. 5. Marketers
wield
less
power
than
in
the
past
 Then: 
 Now:  Marketers Community     control
crea7on
 take
what
they’re
 &
distribu7on
 given
&
amplify
it
 5 
  6. 6. Individuals
=
producer,
distributor
&
consumer
 6 
  7. 7. Case
Study:
Honda
Fury
 7 
  8. 8. Seeding
Interest:
Teaser
campaign
 Distributed
unbranded
viral
videos
7ed
to
posters,

 Fury
teaser
site
through
the
“Fury
Is
Unleashed”
tagline
 8 
  9. 9. Influencer
outreach
 Built
a
network
 of
trusted
 motorcycle
 bloggers/
 websites
to
 distribute
Fury
 content
to

 9 
  10. 10. Suppor7ng
the
launch
 10 
  11. 11. Distributed
brand
messaging
 Let
people
engage
with
the
brand
on
their
own
terms
 11 
  12. 12. Using
social
media
as
a
brand
des7na7on
 12 
  13. 13. Engaging
with
consumers
via
social
profiles
 Led
to
greater
page
interac7on,
raising
its
overall
value
 No Comments or   Fan ParJcipaJon  13 
  14. 14. Campaign
Results:

 Facebook Fans  Steady
increase
in
 1800
 1600
 Facebook
engagement

 1400
 1200
 1000
 EED SI TE DATA 800
 600
 N 10,000+ comments  400
 200
 0
 1/16/09
 2/6/09
 2/27/09
 3/20/09
 4/10/09
 5/1/09
 “Fury”
branded
 men7ons
outpaced
 generic
“chopper”
2:1
 14 
  15. 15. Google
Trends
–
Honda
Fury
 A EED S ITE DAT N 15 
  16. 16. Building
Social
Media
Content
Increases
Chances
to
Rank
 CORP SITE SOCIAL MEDIA RESULTS CORP SITE CORP SITE SOCIAL MEDIA RESULTS 16 
  17. 17. Con7nuing
the
conversa7on
post‐launch
 17 
  18. 18. Rules
for
launching
a
brand
through
social
media
 1.  Before
you
do
anything,
listen
 2.  Iden7fy
your
audience
 3.  Bring
your
website
&
content
to
them
 4.  Op7mize
all
your
assets
 5.  Be
authen7c
and
provide
value
 18 
  19. 19. Thank
You
 josh@reprisemedia.com
 @jstylman
 19 

×