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Your Personal Brand: Using Social Media to Take Your Career to the Next Level
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Your Personal Brand: Using Social Media to Take Your Career to the Next Level

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In this presentation to the International Association of Administrative Professionals - St. Louis Chapter on June 6, 2013, Nick Gilham shared tips for branding oneself. The focus of the presentation ...

In this presentation to the International Association of Administrative Professionals - St. Louis Chapter on June 6, 2013, Nick Gilham shared tips for branding oneself. The focus of the presentation was on honing the message that the member wants to communicate and then using social media to help spread those points. Communication with coworkers, friends and family using social media was also covered.

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  • What is your personal brand? What are you saying about yourself? What are others observing through your work and actions?
  • AARP Article: http://www.aarp.org/work/job-hunting/info-06-2013/create-online-profile-job-search.html
  • You could be fired for ‘liking’ a Facebook page: http://www.smh.com.au/digital-life/digital-life-news/you-could-be-fired-for-liking-a-facebook-page-20120509-1ybvp.htmlFedex Tweet: http://www.zdnet.com/blog/collaboration/online-diplomacy-the-famous-fedex-twitteremail-exchange/189Facebook Surfing while sick costs Swiss woman job: http://www.reuters.com/article/2009/04/24/us-swiss-facebook-job-idUSTRE53N4JF20090424
  • Focus on the +1 element of LinkedIn skills and getting feedback on key skills

Your Personal Brand: Using Social Media to Take Your Career to the Next Level Your Personal Brand: Using Social Media to Take Your Career to the Next Level Presentation Transcript

  • • About Me• Personal Branding• An Introduction to Social Media• The Importance of Google• Facebook• LinkedIn
  • Nick GilhamMember of the Social Media Team atBlick & Staff CommunicationsAdjunct Professor of Marketing at UMSL10 Years of experience in InformationTechnology (BS-MIS from UMSL)MBA from Washington University
  • @NickGilham on Twitterwww.LinkedIn.com/in/NickGilham
  • 52007-20092010 -20112012And Beyond
  • A UniquePromise of Value
  • vs.InexpensiveLong Lines“People of Walmart”Warehouse Lots of productEverything I needin one place Always Low PricesMore ExpensiveHigh End ProductsDesignersEasy to get helpGreen productsFriendly Staff
  • Your UniquePromise of Value
  • In Person
  • Word of MouthOnline
  • FriendlyConnectedOrganizedHelpfulTraining Word ProcessingData EntryHR ProcessesUpbeat CompassionateWeb ProgrammingSkillsPersonality Traits
  • Job ResponsibilitiesHRTrainingCompensationInsuranceBenefitsMarketingSocial MediaCraftingPaperworkExcel spreadsheetsClient meetingsMeeting with senior managementAttending job fairsTalking with new college graduatesThemesHRSocial MediaTraining
  • • Ask a Trusted Friend/Colleague• Use Your Annual Review• 360 Degree Assessment
  • How You Stand OutFrom The Crowd
  • The means of interactions amongpeople in which they create, share,and exchange information and ideasin virtual communities and networks
  • How You’re FoundConnecting with Friends& Family In a Smart WayConnecting with yourBusiness connections& Marketing Yourself
  • • LinkedIn• Twitter• A personal blog• Instagram / Flickr• YouTube / Vine• Online Portfolio• SlideShare
  • Important SectionTo Protect YourPersonal Brand!
  • Who can see what you post?What is Facebook showingyour friends?Look at your FacebookProfile as others see it.
  • • Do you accept friend requests fromcoworkers?• Will you friend your boss?• What about people you don’t know?
  • • What would you do if your boss saw a statusupdate?• What if it was posted on a billboard?• What if all of your family and friends see apost?
  • • Anything illegal• Complaints about work• Drunken party pictures• Profanity• Confessions (Too Much Info)
  • Executives fromall Fortune 500companies200 Millionmembersworldwide#1 ProfessionalSocial Network
  • • Online resume / profile• Corporate espionage tool• Job board
  • 1. Create profile2. Add all jobs & education3. Write a custom headline & summary4. Upload quality photo5. Connect with anyone & everyone you know
  • How You’re FoundConnecting with Friends& Family In a Smart WayConnecting with yourBusiness connections& Marketing Yourself