Nick Garner. Global Head of Search, Unibet He is the head of Search which includes SEO and SMO (social media optimisation) for Unibet, a large European bookmakers. He is a recognised expert in SEO within the gaming industry with a long track record of commercial successes. An internet marketing veteran, Nick has been architecting and building websites for the last 13 years. He puts his SEO successes down to a practical understanding of internet related technology, human behaviour and ‘outreach’ to win the best links from 3rd party web sites. Nick is a family man and competitive international sportsman based just outside London. ICE totally gaming / Nick Garner
All ages: Online behavior The young use search engines more, buy online more, but don't rate/feedback like Gen X. Source:The Pew Research Center’s Internet & American Life Project
Learning to find the proof... Source:Shopper Sciences In 2011 the average shopper used 10.4 information sources to make a purchasing decision in 2011. Up from 5.3 sources in 2010. Different sectors: varying No. of sources of information & varying importance of 'social proof'
Source:The Pew Research Center’s Internet & American Life Project Hypothesis: Learning to use the internet is like learning a language. Natives understand the subtle signals. Late learners can still communicate, just not so well.