Social media acquisition ha sbeen a waste of time - now what?
by Nick Garner, CEO at 90 Digital on Sep 10, 2011
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a fairly long presentation covering 3 main segments...
a fairly long presentation covering 3 main segments
1. explaining how facebook has been a waste of time for online acquisition for igaming companies.
2. introducing the concept of ZMOT (zero moment of truth) i.e. reviews and social proof
3. what you can do to make ZOMT profitable
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