Social Proof & Online PR
How can you100% track this?The reality...The reality...
Traditional mental model of marketingBrand Cart Feedback
ZMOT – Zero Moment of TruthBrand Cart FeedbackSocial Proof
Users are learning to research better...Source:Shopper SciencesIn 2011 the average shopper used 10.4 information sources t...
“People research well ahead of closure”Research CyclesDegree of influencePeriod before purchase
Use tools likeAnalyticsSEO toanalyse thedomainImprove yourIdentify need:i.e. clean upsearch resultsfor keyword XLook for g...
Lets look at some results!How persuasive is your brand?
Nick Garner
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SASCON ZMOT and Online PR

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A quick PPT just explaining ZMOT

Published in: Business, Technology
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Transcript of "SASCON ZMOT and Online PR"

  1. 1. Social Proof & Online PR
  2. 2. How can you100% track this?The reality...The reality...
  3. 3. Traditional mental model of marketingBrand Cart Feedback
  4. 4. ZMOT – Zero Moment of TruthBrand Cart FeedbackSocial Proof
  5. 5. Users are learning to research better...Source:Shopper SciencesIn 2011 the average shopper used 10.4 information sources to make a purchasingdecision in 2011. Up from 5.3 sources in 2010.Different sectors:Varying sources ofinformationVarying importanceof social proof.I.e. Credit cards: 8.5sources & ZMOTinfluenced 75% ofthe decision.Not many sources of information, but ZMOT is important
  6. 6. “People research well ahead of closure”Research CyclesDegree of influencePeriod before purchase
  7. 7. Use tools likeAnalyticsSEO toanalyse thedomainImprove yourIdentify need:i.e. clean upsearch resultsfor keyword XLook for goodfeedback onstrong domainsLinkbuild tothose pages foryour targetphrasesTypical process
  8. 8. Lets look at some results!How persuasive is your brand?
  9. 9. Nick Garner
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