SASCON ZMOT and Online PR
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SASCON ZMOT and Online PR

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A quick PPT just explaining ZMOT

A quick PPT just explaining ZMOT

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SASCON ZMOT and Online PR SASCON ZMOT and Online PR Presentation Transcript

  • Social Proof & Online PR
  • How can you100% track this?The reality...The reality...
  • Traditional mental model of marketingBrand Cart Feedback
  • ZMOT – Zero Moment of TruthBrand Cart FeedbackSocial Proof
  • Users are learning to research better...Source:Shopper SciencesIn 2011 the average shopper used 10.4 information sources to make a purchasingdecision in 2011. Up from 5.3 sources in 2010.Different sectors:Varying sources ofinformationVarying importanceof social proof.I.e. Credit cards: 8.5sources & ZMOTinfluenced 75% ofthe decision.Not many sources of information, but ZMOT is important
  • “People research well ahead of closure”Research CyclesDegree of influencePeriod before purchase
  • Use tools likeAnalyticsSEO toanalyse thedomainImprove yourIdentify need:i.e. clean upsearch resultsfor keyword XLook for goodfeedback onstrong domainsLinkbuild tothose pages foryour targetphrasesTypical process
  • Lets look at some results!How persuasive is your brand?
  • Nick Garner