PPT by Nick Garner. A fairly basic presentation for a Marketing Week magazine conference aimed at the financial services sector. There are some basic ideas behind SEO (search engine optimisation) PPC (pay per click marketing) and CRO (conversion rate optimisation). The main idea is to help help the audience understand the tug of war between those who want to make money in Google and Google's desire to maximise profit.
Clipping is a handy way to collect important slides you want to go back to later.