Google+ & SEONick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Nick Garner       He looks after Search Engine Optimisation, Pay Per Click for the       UK, Social Media Optimisation, Re...
Googles share isnt growing muchNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
But its revenues are...Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Information / Commercial Internet                                                                 Mix in commercial with  ...
Conclusion             $15.62 per person per quarter in the UK*         Google is becoming an ads engine, mining data abou...
Signals are changing                OLD: Look for algo weaknesses                                      NEW: Look for human...
What G+ promises                                               More:                                               •Reach ...
SEO & G+Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
He says its (kind of) connected         "When someone recommends something, thats a pretty        good indicator of qualit...
Core idea: Circles > ReachNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Core idea: Circles > Reach
Not Logged inNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Logged in > because I follow Unibet...Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
G+: Connecting the networkNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
+1s anyone?                                       Its the quality of the network, mate.Nick Garner | Unibet | PRmoment SEO...
Social (& G+) & SEONick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
How does the cycle work?                                                           Share Socially                         ...
MemesNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Start with great contentNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Start with Great ContentNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Add a little PR outreach  http://techcrunch.com/2012/03/06/dollar-shave-club/Nick Garner | Unibet | PRmoment SEO: The impa...
Spread across social networks                                                           http://www.facebook.com/DollarShav...
Spread across social networkshttps://twitter.com/#!/dollarshaveclubNick Garner | Unibet | PRmoment SEO: The impact of PR a...
Spread across social networks        http://www.youtube.com/watch?v=ZUG9qYTJMsINick Garner | Unibet | PRmoment SEO: The im...
Rank in personalized search https://www.google.com/search?q=shave (while logged in to my account)Nick Garner | Unibet | PR...
Earn links like crazy          The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ li...
Win the Internet Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382Nick Garner | Unibet | PRmoment SEO: The...
A great case study for SEO If DSC had integrated SEO into their viral and social marketing plan, they likely could haveNic...
Unibet MemesNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Meme: Villas-BoasNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
What next for Villas-Boas?Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
What next for Villas-Boas?Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
Links & brand awarenessNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
ResourceNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
What resource is needed?           The right person:           •     Journalist / blog owner                    o Has thei...
James Our G+/Online PR guy                                                                                   o Southampton...
Final thoughts for Google+       •     Its time to shift our footprint from             exploiting the algos weaknesses, t...
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PR Moment COnference . Google+ & SEO

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A PPT covering the general background on Google their lust for more revenue, changes in the search algo and then why G+ is a fail, The original Google Docs ppt is here: http://bit.ly/OdnNt8

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PR Moment COnference . Google+ & SEO

  1. 1. Google+ & SEONick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  2. 2. Nick Garner He looks after Search Engine Optimisation, Pay Per Click for the UK, Social Media Optimisation, Refer a Friend, and some parts of Unibets conversion optimisation activities. He is a recognised expert in SEO and social media within the iGaming industry with a long track record of commercial successes. An internet marketing veteran, Nick has been architecting and building marketing strategies for the 13 years. He puts his commercial successes down to a practical understanding of internet related technology, human behaviour and the commercial drivers on the internet Nick is a family man and competitive international sportsman based just outside London. Nick Garner. Global Head of Search, UnibetNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  3. 3. Googles share isnt growing muchNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  4. 4. But its revenues are...Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  5. 5. Information / Commercial Internet Mix in commercial with $15.62 per person per year in the UK* information as much as possible Rank (fairly) Rank (fairly) hard easyNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  6. 6. Conclusion $15.62 per person per quarter in the UK* Google is becoming an ads engine, mining data about you to be the perfect middleman For more of this thinking see seobook.comNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  7. 7. Signals are changing OLD: Look for algo weaknesses NEW: Look for human patterns and exploit them > SEO in ranking sites, socially engineer them > Online PRNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  8. 8. What G+ promises More: •Reach in search •Direct traffic •Engagement •Conversions without adwordsNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  9. 9. SEO & G+Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  10. 10. He says its (kind of) connected "When someone recommends something, thats a pretty good indicator of quality, we are strongly looking at using this in our rankings." said Matt Cutts, Googles principal engineer for search.Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  11. 11. Core idea: Circles > ReachNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  12. 12. Core idea: Circles > Reach
  13. 13. Not Logged inNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  14. 14. Logged in > because I follow Unibet...Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  15. 15. G+: Connecting the networkNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  16. 16. +1s anyone? Its the quality of the network, mate.Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  17. 17. Social (& G+) & SEONick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  18. 18. How does the cycle work? Share Socially Create share Earn the social worthy content rankings boost Win natural More searchers Extend your links from the biased to seeing reach value of the your stuff content Earn more Amplify social network reach followersNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  19. 19. MemesNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  20. 20. Start with great contentNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  21. 21. Start with Great ContentNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  22. 22. Add a little PR outreach http://techcrunch.com/2012/03/06/dollar-shave-club/Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  23. 23. Spread across social networks http://www.facebook.com/DollarShaveClubNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  24. 24. Spread across social networkshttps://twitter.com/#!/dollarshaveclubNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  25. 25. Spread across social networks http://www.youtube.com/watch?v=ZUG9qYTJMsINick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  26. 26. Rank in personalized search https://www.google.com/search?q=shave (while logged in to my account)Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  27. 27. Earn links like crazy The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from high authority domains in just a few days.Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  28. 28. Win the Internet Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  29. 29. A great case study for SEO If DSC had integrated SEO into their viral and social marketing plan, they likely could haveNick Garner | rankings across search terms that would continue to send them traffic long after the earned Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  30. 30. Unibet MemesNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  31. 31. Meme: Villas-BoasNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  32. 32. What next for Villas-Boas?Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  33. 33. What next for Villas-Boas?Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  34. 34. Links & brand awarenessNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  35. 35. ResourceNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  36. 36. What resource is needed? The right person: • Journalist / blog owner o Has their own blog/site (ideally) o Not too hung up on being newsey o A bit technical • Personality o Creative o Funny! o Inquisitive o PersuasiveNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  37. 37. James Our G+/Online PR guy o Southampton Solent BA (Hons) Journalism o Independent On Sunday o Sevenoaks Chronicle o Goal.com o Five Year Plan fanzine o Stand up comedyNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
  38. 38. Final thoughts for Google+ • Its time to shift our footprint from exploiting the algos weaknesses, to engineering human behaviour and harvesting the right signals i.e. Online PR with and SEO backdrop > G+ • For me its an either way bet • G+ Win: we are early adopters and we out pace competitors • G+ Fail: we use this content and engagement on other social channels anywayNick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012
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