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Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
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Nick Garner Unibet EIG presentation (1)

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Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at …

Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.

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  • 1. Our rationale for Monitoring  <ul><li>Understanding of:  </li></ul><ul><ul><li>Reputation management issues </li></ul></ul><ul><ul><li>Marketing opportunities </li></ul></ul><ul><li>  </li></ul>
  • 2. Strategy for collecting data <ul><li>Right information, right people, right time: </li></ul><ul><ul><li>Lowest barrier to participation as possible </li></ul></ul><ul><ul><li>Widest internal uptake possible </li></ul></ul><ul><ul><li>Actions to occur with the right people responding to the right information. </li></ul></ul><ul><ul><li>Make it archiveable  </li></ul></ul><ul><li>  </li></ul>
  • 3. Organising data <ul><li>Filter alerts into  </li></ul><ul><li>email folders </li></ul><ul><li>  </li></ul>
  • 4. Gmail <ul><li>Advanced search </li></ul><ul><li>  </li></ul>
  • 5. Strategy for collecting data <ul><li>Archive data  </li></ul><ul><li>  </li></ul>
  • 6. RSS <ul><ul><li>Free </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Convenient </li></ul></ul>
  • 7. RSS <ul><li>Desktop  </li></ul>Mobile Web
  • 8. Information sources <ul><li>Criteria: </li></ul><ul><ul><li>Email alerts  </li></ul></ul><ul><ul><li>Custom RSS feeds </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Easy to set up </li></ul></ul>
  • 9. Google Alerts <ul><ul><li>Free </li></ul></ul><ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>Email & RSS </li></ul></ul>
  • 10. Twitter  <ul><li>Account alerts to email:  </li></ul><ul><ul><li>Retweets </li></ul></ul><ul><ul><li>Favourites </li></ul></ul><ul><li>  </li></ul>
  • 11. Social Mention <ul><li>Account alerts to:  </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><li>  </li></ul>
  • 12. Social Mention <ul><li>Advanced search,  </li></ul><ul><li>but archives for only 1  </li></ul><ul><li>month, so save alerts to Gmail.  </li></ul>
  • 13. Boardreader.com     <ul><ul><li>Forum search </li></ul></ul><ul><ul><li>Up 1 yr archiving </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
  • 14. HowSociable.com <ul><li>For an overview. Meta search across 20 </li></ul><ul><li>social sites tracking:  </li></ul><ul><ul><li>number of mentions and links to them. </li></ul></ul><ul><ul><li>Email alerts  </li></ul></ul><ul><ul><li>CSV export </li></ul></ul>
  • 15. Final Thoughts <ul><ul><li>Accessible: Free over paid, so less paperwork. </li></ul></ul><ul><ul><li>Convenient: Portability over size and power </li></ul></ul><ul><ul><li>Relevant: Easy to focus on important subjects </li></ul></ul><ul><ul><li>Timely: Actionable immediately   </li></ul></ul><ul><ul><li>Actionable: Useful simplicity over depth of data </li></ul></ul>
  • 16. Thanks!

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