Our rationale for Monitoring  <ul><li>Understanding of:  </li></ul><ul><ul><li>Reputation management issues </li></ul></ul...
Strategy for collecting data <ul><li>Right information, right people, right time: </li></ul><ul><ul><li>Lowest barrier to ...
Organising data <ul><li>Filter alerts into  </li></ul><ul><li>email folders </li></ul><ul><li>  </li></ul>
Gmail <ul><li>Advanced search </li></ul><ul><li>  </li></ul>
Strategy for collecting data <ul><li>Archive data  </li></ul><ul><li>  </li></ul>
RSS <ul><ul><li>Free </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Convenient </li></ul></ul>
RSS <ul><li>Desktop  </li></ul>Mobile Web
Information sources <ul><li>Criteria: </li></ul><ul><ul><li>Email alerts  </li></ul></ul><ul><ul><li>Custom RSS feeds </li...
Google Alerts <ul><ul><li>Free </li></ul></ul><ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>Email & RSS </li></ul><...
Twitter  <ul><li>Account alerts to email:  </li></ul><ul><ul><li>Retweets </li></ul></ul><ul><ul><li>Favourites </li></ul>...
Social Mention <ul><li>Account alerts to:  </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><...
Social Mention <ul><li>Advanced search,  </li></ul><ul><li>but archives for only 1  </li></ul><ul><li>month, so save alert...
Boardreader.com     <ul><ul><li>Forum search </li></ul></ul><ul><ul><li>Up 1 yr archiving </li></ul></ul><ul><ul><li>Email...
HowSociable.com <ul><li>For an overview. Meta search across 20 </li></ul><ul><li>social sites tracking:  </li></ul><ul><ul...
Final Thoughts <ul><ul><li>Accessible: Free over paid, so less paperwork. </li></ul></ul><ul><ul><li>Convenient: Portabili...
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Nick Garner Unibet EIG presentation (1)

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Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.

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Nick Garner Unibet EIG presentation (1)

  1. 1. Our rationale for Monitoring  <ul><li>Understanding of:  </li></ul><ul><ul><li>Reputation management issues </li></ul></ul><ul><ul><li>Marketing opportunities </li></ul></ul><ul><li>  </li></ul>
  2. 2. Strategy for collecting data <ul><li>Right information, right people, right time: </li></ul><ul><ul><li>Lowest barrier to participation as possible </li></ul></ul><ul><ul><li>Widest internal uptake possible </li></ul></ul><ul><ul><li>Actions to occur with the right people responding to the right information. </li></ul></ul><ul><ul><li>Make it archiveable  </li></ul></ul><ul><li>  </li></ul>
  3. 3. Organising data <ul><li>Filter alerts into  </li></ul><ul><li>email folders </li></ul><ul><li>  </li></ul>
  4. 4. Gmail <ul><li>Advanced search </li></ul><ul><li>  </li></ul>
  5. 5. Strategy for collecting data <ul><li>Archive data  </li></ul><ul><li>  </li></ul>
  6. 6. RSS <ul><ul><li>Free </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Convenient </li></ul></ul>
  7. 7. RSS <ul><li>Desktop  </li></ul>Mobile Web
  8. 8. Information sources <ul><li>Criteria: </li></ul><ul><ul><li>Email alerts  </li></ul></ul><ul><ul><li>Custom RSS feeds </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Easy to set up </li></ul></ul>
  9. 9. Google Alerts <ul><ul><li>Free </li></ul></ul><ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>Email & RSS </li></ul></ul>
  10. 10. Twitter  <ul><li>Account alerts to email:  </li></ul><ul><ul><li>Retweets </li></ul></ul><ul><ul><li>Favourites </li></ul></ul><ul><li>  </li></ul>
  11. 11. Social Mention <ul><li>Account alerts to:  </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><li>  </li></ul>
  12. 12. Social Mention <ul><li>Advanced search,  </li></ul><ul><li>but archives for only 1  </li></ul><ul><li>month, so save alerts to Gmail.  </li></ul>
  13. 13. Boardreader.com     <ul><ul><li>Forum search </li></ul></ul><ul><ul><li>Up 1 yr archiving </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
  14. 14. HowSociable.com <ul><li>For an overview. Meta search across 20 </li></ul><ul><li>social sites tracking:  </li></ul><ul><ul><li>number of mentions and links to them. </li></ul></ul><ul><ul><li>Email alerts  </li></ul></ul><ul><ul><li>CSV export </li></ul></ul>
  15. 15. Final Thoughts <ul><ul><li>Accessible: Free over paid, so less paperwork. </li></ul></ul><ul><ul><li>Convenient: Portability over size and power </li></ul></ul><ul><ul><li>Relevant: Easy to focus on important subjects </li></ul></ul><ul><ul><li>Timely: Actionable immediately   </li></ul></ul><ul><ul><li>Actionable: Useful simplicity over depth of data </li></ul></ul>
  16. 16. Thanks!
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