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Nick Garner Unibet EIG presentation (1)

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Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at …

Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.

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Transcript

  • 1. Our rationale for Monitoring 
    • Understanding of: 
      • Reputation management issues
      • Marketing opportunities
    •  
  • 2. Strategy for collecting data
    • Right information, right people, right time:
      • Lowest barrier to participation as possible
      • Widest internal uptake possible
      • Actions to occur with the right people responding to the right information.
      • Make it archiveable 
    •  
  • 3. Organising data
    • Filter alerts into 
    • email folders
    •  
  • 4. Gmail
    • Advanced search
    •  
  • 5. Strategy for collecting data
    • Archive data 
    •  
  • 6. RSS
      • Free
      • Timely
      • Convenient
  • 7. RSS
    • Desktop 
    Mobile Web
  • 8. Information sources
    • Criteria:
      • Email alerts 
      • Custom RSS feeds
      • Free
      • Timely
      • Easy to set up
  • 9. Google Alerts
      • Free
      • Comprehensive
      • Email & RSS
  • 10. Twitter 
    • Account alerts to email: 
      • Retweets
      • Favourites
    •  
  • 11. Social Mention
    • Account alerts to: 
      • Email
      • RSS
    •  
  • 12. Social Mention
    • Advanced search, 
    • but archives for only 1 
    • month, so save alerts to Gmail. 
  • 13. Boardreader.com    
      • Forum search
      • Up 1 yr archiving
      • Email
      • RSS
  • 14. HowSociable.com
    • For an overview. Meta search across 20
    • social sites tracking: 
      • number of mentions and links to them.
      • Email alerts 
      • CSV export
  • 15. Final Thoughts
      • Accessible: Free over paid, so less paperwork.
      • Convenient: Portability over size and power
      • Relevant: Easy to focus on important subjects
      • Timely: Actionable immediately  
      • Actionable: Useful simplicity over depth of data
  • 16. Thanks!