I had the pleasure of speaking at CrossMedia2012 on Mobile SEO.
It’s a hot subject these days…and its one that confuses a lot of people. In this PPT, I go through whats actually going on with mobile search and hopefully dispell some misunderstandings.
Essentially mobile search is desktop search. I go into why this is the case and also highlight some interesting stuff about Google effectively allowing cloaking/terrible user experiences with mobile search.
the google docs version with all the transitions etc is here cro