Nick Garner James Daly Nick Garner: Head of search Unibet James Daly: Online PR Executive for UnibetWorking across all Unibets 24 international markets, specialising Running all social media platforms including Twitter, Facebook andin Google+ and responsible for- SEO - Engaging with blogs for links- SMO (Social media optimisation) - Making memes- Refer a Friend - Creating press releases- PPC - Hosting interactive content- Online Public Relations (as a means of influencing SEO andsocial media)
He says its (kind of) connected "When someone recommends something, thats a pretty good indicator of quality," said Matt Cutts, Googles principle engineer for search. "We are strongly looking at using this in our rankings."
+1s anyone? Its the quality of the network, mate.
Excellent PPT on SEO & G+ Search for "Google plus SEO" on Slideshare
Content / outreach (kind of) like G+Add another one in...
What resource is needed?The right person: That might suit me!● Journalist / blog owner ○ Has their own blog/site (ideally) ○ Not too hung up on being newsey ○ A bit technical● Personality ○ Creative ○ Funny! ○ Inquisitive ○ Persuasive
Introducing....James Our G+ guy! ○ Southampton Solent BA (Hons) Journalism ○ Independent On Sunday ○ Sevenoaks Chronicle ○ Goal.com ○ Five Year Plan fanzine ○ Stand up comedy
Nicks final thoughts for Google+ ● Its time to shift our footprint from exploiting the algos weaknesses, to engineering human behaviour and harvesting the right signals i.e. Online PR with and SEO backdrop > G+ ● For me its an either way bet ● G+ Win: we are early adopters and we out pace competitors ● G+ Fail: we use this content and engagement on other social channels anyway
Jamess final thoughts● Scope for lots of fun ● Videos look good ● Gifs look great ● Photos look just lovely ● Hangouts offer something different● Not effective for us...yet ● Slow start ● Techie-centric ● White space ● More people needed!