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Google+      &
Nick Garner                                                                            James Daly          Nick Garner: He...
Google+      &
Googles share isnt growing much
But its revenues are...
UK: 18% Year on Year growth $15.62 per person per quarter in the UK* *assumes 62m UK population
Information / Commercial Internet                             Mix in commercial with  $15.62 per person per year in the UK...
Signals are changing  OLD: Look for algo weakness   NEW: Look for human patterns  and exploit them > SEO        in ranking...
Conclusion $15.62 per person per quarter in the UK* Google is becoming an ads engine, mining data about you to be the perf...
The business case for Google+             We believe Google+ is an             emergent force in social media             ...
The business case for Google+ > +1     Give a dog a bone...                  Give a dog a bone
What G+ promises         More:         ●   Reach in search         ●   Direct traffic         ●   Engagement         ●   C...
SEO & G+?
He says its (kind of) connected "When someone recommends something, thats a pretty    good indicator of quality," said Mat...
Core idea: Circles > Reach
Not Logged in
Logged in > because I follow Unibet...
G+: Connecting the network
+1s anyone?        Its the quality of the network, mate.
Excellent PPT on SEO & G+        Search for "Google plus SEO" on Slideshare
Content / outreach (kind of) like G+Add another one in...
What resource is needed?The right person:                          That might suit me!●   Journalist / blog owner     ○ Ha...
Introducing....James     Our G+ guy!           ○   Southampton Solent               BA (Hons) Journalism           ○   Ind...
Unibet G+ page
Circles
But wait...
Whats good
Whats good
Unibet Open photos
Hangouts
What were doing... Unibet Hangouts with our experts                                    Iain Macintosh                Paolo...
Ed Malyon Unibet Hangout
Followers    April 2012     1,543         3,472         145                           438           760         126   Febr...
Facebook v G+
This is how we get traffic...
Virgin
What next for Villas-Boas?
Memes
Blogs
Memes
Memes
Nicks final thoughts for Google+ ●   Its time to shift our footprint from exploiting     the algos weaknesses, to engineer...
Jamess final thoughts●   Scope for lots of fun    ●   Videos look good    ●   Gifs look great    ●   Photos look just love...
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Ionsearch Leeds Google Plus and Unibet

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Original Gdocs presentation: http://bit.ly/Iydnx5 | A sweep through what Unibet is doing around Google plus along with some stuff about Google and the way its aggressively monetizing the web

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Transcript of "Ionsearch Leeds Google Plus and Unibet"

  1. 1. Google+ &
  2. 2. Nick Garner James Daly Nick Garner: Head of search Unibet James Daly: Online PR Executive for UnibetWorking across all Unibets 24 international markets, specialising Running all social media platforms including Twitter, Facebook andin Google+ and responsible for- SEO - Engaging with blogs for links- SMO (Social media optimisation) - Making memes- Refer a Friend - Creating press releases- PPC - Hosting interactive content- Online Public Relations (as a means of influencing SEO andsocial media)
  3. 3. Google+ &
  4. 4. Googles share isnt growing much
  5. 5. But its revenues are...
  6. 6. UK: 18% Year on Year growth $15.62 per person per quarter in the UK* *assumes 62m UK population
  7. 7. Information / Commercial Internet Mix in commercial with $15.62 per person per year in the UK* information as much as possible Rank (fairly) easy Rank (fairly) hard
  8. 8. Signals are changing OLD: Look for algo weakness NEW: Look for human patterns and exploit them > SEO in ranking sites, socially engineer them > Online PR
  9. 9. Conclusion $15.62 per person per quarter in the UK* Google is becoming an ads engine, mining data about you to be the perfect middleman For more of this thinking see seobook.com
  10. 10. The business case for Google+ We believe Google+ is an emergent force in social media and Unibet wants to be a leading part of this within iGaming. Give a dog a bone
  11. 11. The business case for Google+ > +1 Give a dog a bone... Give a dog a bone
  12. 12. What G+ promises More: ● Reach in search ● Direct traffic ● Engagement ● Conversions without adwords
  13. 13. SEO & G+?
  14. 14. He says its (kind of) connected "When someone recommends something, thats a pretty good indicator of quality," said Matt Cutts, Googles principle engineer for search. "We are strongly looking at using this in our rankings."
  15. 15. Core idea: Circles > Reach
  16. 16. Not Logged in
  17. 17. Logged in > because I follow Unibet...
  18. 18. G+: Connecting the network
  19. 19. +1s anyone? Its the quality of the network, mate.
  20. 20. Excellent PPT on SEO & G+ Search for "Google plus SEO" on Slideshare
  21. 21. Content / outreach (kind of) like G+Add another one in...
  22. 22. What resource is needed?The right person: That might suit me!● Journalist / blog owner ○ Has their own blog/site (ideally) ○ Not too hung up on being newsey ○ A bit technical● Personality ○ Creative ○ Funny! ○ Inquisitive ○ Persuasive
  23. 23. Introducing....James Our G+ guy! ○ Southampton Solent BA (Hons) Journalism ○ Independent On Sunday ○ Sevenoaks Chronicle ○ Goal.com ○ Five Year Plan fanzine ○ Stand up comedy
  24. 24. Unibet G+ page
  25. 25. Circles
  26. 26. But wait...
  27. 27. Whats good
  28. 28. Whats good
  29. 29. Unibet Open photos
  30. 30. Hangouts
  31. 31. What were doing... Unibet Hangouts with our experts Iain Macintosh Paolo Bandini Ed Malyon
  32. 32. Ed Malyon Unibet Hangout
  33. 33. Followers April 2012 1,543 3,472 145 438 760 126 February 2012 1,105 2,712 19
  34. 34. Facebook v G+
  35. 35. This is how we get traffic...
  36. 36. Virgin
  37. 37. What next for Villas-Boas?
  38. 38. Memes
  39. 39. Blogs
  40. 40. Memes
  41. 41. Memes
  42. 42. Nicks final thoughts for Google+ ● Its time to shift our footprint from exploiting the algos weaknesses, to engineering human behaviour and harvesting the right signals i.e. Online PR with and SEO backdrop > G+ ● For me its an either way bet ● G+ Win: we are early adopters and we out pace competitors ● G+ Fail: we use this content and engagement on other social channels anyway
  43. 43. Jamess final thoughts● Scope for lots of fun ● Videos look good ● Gifs look great ● Photos look just lovely ● Hangouts offer something different● Not effective for us...yet ● Slow start ● Techie-centric ● White space ● More people needed!
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