An Introduction to Social Media for Creatives & Everyone Else

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com An Introduction to Social Media for Creatives Nick@sealworks.com Twitter.com/NickFlorotwitter.com/nickfloro 1 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Only 2 of the 6.9 billion people on Earth have access to the Internet. That’s less than 28%.twitter.com/nickfloro 2 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com We create as much information in 2 days now as we did from the dawn of man up to 2003. Eric Schmidt, Google August 2010twitter.com/nickfloro 3 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com There are currently over 5 billion cellphone subscriptions.twitter.com/nickfloro 4 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com There are only 2.5 billion toothbrushes.twitter.com/nickfloro 5 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com a quick look backtwitter.com/nickfloro 6 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Early Web Sites one-way communicationtwitter.com/nickfloro 7 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.comtwitter.com/nickfloro 8 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Early Web Applications two-way communicationtwitter.com/nickfloro 9 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Social Web Applications Many-way communicationtwitter.com/nickfloro 11 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Social Web Applications Many-way communicationtwitter.com/nickfloro 12 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Social Web Applications Early Web Applications Early Static Web Sites 1990 1995 2000 2005 2008twitter.com/nickfloro 16 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com What is Web 2.0?twitter.com/nickfloro 17 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Everyone Creates + Publishes Contenttwitter.com/nickfloro 18 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Tools we are using in the Web 2.0 wave Pictures Blog Video Audio 3D Models Content Management Systems Micro-blogging Communities ePortfolios Documents Multiplayer Environmenttwitter.com/nickfloro 20 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com evolutiontwitter.com/nickfloro 22 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Flash Chattwitter.com/nickfloro 23 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Campﬁre | 37 signalstwitter.com/nickfloro 24 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Google Wave | Open Sourcetwitter.com/nickfloro 25 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com HTML 5twitter.com/nickfloro 26 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Getting Startedtwitter.com/nickfloro 27 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Blog Micro-blogging Communities Media Getting Startedtwitter.com/nickfloro 28 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Be Real: Use a Real Phototwitter.com/nickfloro 29 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Be Real: Share & Grow Loved seeing Sinbad and the SciFi Interfaces supersession. #macworld2011 I recommend True Grit, great dialogue and visuals. @sealworks I would agree, Omnigraffle would be a perfect fit for your project.twitter.com/nickfloro 30 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Get help with big brands My Verizon remote is not working with my plasma screen, WHY?twitter.com/nickfloro 31 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Be Real: No Selling Buy my product, you will love it. It’s the best. http://www.buyme.comtwitter.com/nickfloro 32 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com gist.comtwitter.com/nickfloro 33 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com google.com/alertstwitter.com/nickfloro 37 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com How to integrate social media? What are the objectives? What is the budget? Who is the audience? Who is responsible for community building? Who will police the site? Current technology or solution?twitter.com/nickfloro 38 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Creating a Communitytwitter.com/nickfloro 39 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Ning.comtwitter.com/nickfloro 40 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com SocialGo.comtwitter.com/nickfloro 41 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com WordPress.comtwitter.com/nickfloro 42 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com encourages student participationtwitter.com/nickfloro 43 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com open over 11,500twitter.com/nickfloro 44 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Creating a Ning Network within Minutestwitter.com/nickfloro 48 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Submit Assignments Video Journals How can I use a Community? Knowledge Sharing Blogging Collaborationtwitter.com/nickfloro 57 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.yammer.comtwitter.com/nickfloro 58 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Twittertwitter.com/nickfloro 59 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.twitter.comtwitter.com/nickfloro 60 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com ‣ Launched in 2006 ‣ Micro-blogging ‣ Up to 140 characters ‣ Mobile Integration - SMS ‣ TRIM, TinyUrl ‣ Instant Feedback ‣ Community ‣ # Hashtagstwitter.com/nickfloro 63 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com # Hashtag - allows you to search and share with a group Direct message between two tweeters. Must be following each other to work. Will show under mentions for the user.twitter.com/nickfloro 64 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Tweetdeck.comtwitter.com/nickfloro 67 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Twitter for Mactwitter.com/nickfloro 70 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.lrnchat.comtwitter.com/nickfloro 73 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com http://twitterfacts.blogspot.com/2008/05/twitter.com/nickfloro 80 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com http://twitterfacts.blogspot.com/2008/05/ Twellow.comtwitter.com/nickfloro 81 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com micro-Blogging Exploration How can I use a Twitter? Knowledge Sharing Collaborationtwitter.com/nickfloro 82 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.hootsuite.comtwitter.com/nickfloro 83 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Creating Private Twitter Groupstwitter.com/nickfloro 84 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com grouptweet.comtwitter.com/nickfloro 85 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.hootcourse.comtwitter.com/nickfloro 86 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Posterous.comtwitter.com/nickfloro 87 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.posterous.comtwitter.com/nickfloro 88 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Blogging Secure Area to Share How can I use a Posterous? Tracking Assets Collaborationtwitter.com/nickfloro 94 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Collaborationtwitter.com/nickfloro 95 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Collaboration Tracking Assets How can I use a GoogleDocs? Teams Secure Area to Sharetwitter.com/nickfloro 97 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com PEER REVIEW ‣ writing & revision process ‣ collaboration tool ‣ constructive feedbacktwitter.com/nickfloro 99 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Easy Access to Videotwitter.com/nickfloro 105 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspectstwitter.com/nickfloro 107 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects We are complex animals who interact about with every need.twitter.com/nickfloro 108 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects We organize ourselves into groups and belong into multiple groups.twitter.com/nickfloro 109 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects Groups can be as small as 2 people or as large as possible.twitter.com/nickfloro 110 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects We act differently within a group that when alone and vice-versa.twitter.com/nickfloro 111 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects When uncertain we look to social connections for help.twitter.com/nickfloro 112 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects The people we know greatly influence how we act.twitter.com/nickfloro 113 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Key Aspects People derive enormous value from social interaction that cannot be accounted for in monetary terms.twitter.com/nickfloro 114 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Linkedintwitter.com/nickfloro 115 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com facebooktwitter.com/nickfloro 121 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com personal professionaltwitter.com/nickfloro 130 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Couple Moretwitter.com/nickfloro 131 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com foursquare.comtwitter.com/nickfloro 132 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Pulsetwitter.com/nickfloro 133 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.google.com/analyticstwitter.com/nickfloro 136 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com synchtube.comtwitter.com/nickfloro 137 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com addthis.comtwitter.com/nickfloro 138 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com AddThis.comtwitter.com/nickfloro 139 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com namechk.comtwitter.com/nickfloro 140 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com How should we Design?twitter.com/nickfloro 141 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Focus on the Audiencetwitter.com/nickfloro 142 of 162 1 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Content2 is the keytwitter.com/nickfloro 143 of 162 01/29/11

3Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Transparent Interfacetwitter.com/nickfloro 144 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com NickFloro.comtwitter.com/nickfloro 145 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com NickFloro.comtwitter.com/nickfloro 146 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Resourcestwitter.com/nickfloro 147 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Resources • Designing for the social web • Joshua Portertwitter.com/nickfloro 148 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Resourcestwitter.com/nickfloro 149 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.lrnchat.orgtwitter.com/nickfloro 150 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Resources • The Tipping Point • Malcolm Gladwelltwitter.com/nickfloro 154 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Resources • Blink • Malcolm Gladwelltwitter.com/nickfloro 155 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com twitterfall.comtwitter.com/nickfloro 157 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com twistoridesktop.comtwitter.com/nickfloro 158 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Screencasts 101 Mini-Session www.jingproject.comtwitter.com/nickfloro 159 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.twitter.comtwitter.com/nickfloro 160 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com www.TED.comtwitter.com/nickfloro 161 of 162 01/29/11

Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com Thank You Nick Floro sealworks interactive studios nick@sealworks.com www.sealworks.com twitter.com/NickFloro Download the Presentation at: http://www.slideshare.net/nickﬂorotwitter.com/nickfloro 162 of 162 01/29/11

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An Introduction to Social Media for Creatives & Everyone Else

by Nick Floro

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