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Improving Design to Engage Your Audience
 

Improving Design to Engage Your Audience

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Engaging learners is one of the main goals of instructional design. However, it’s becoming increasingly challenging to design and build engaging learning programs that work in all of the different ...

Engaging learners is one of the main goals of instructional design. However, it’s becoming increasingly challenging to design and build engaging learning programs that work in all of the different places where learning takes place.
In this session you will focus on strategies and techniques to improve your design. You will explore how sketching to prototyping can greatly enhance the effectiveness of learning design and development. You will also discover the latest techniques for mobile and desktop delivery and how to utilize animation and motion in communicating with your audience.

In this session, you will learn:
• Basic concepts to good design
• Resources and recommendations on how to further enhance your design skills
• Three rapid prototyping techniques to test your designs with your audience
• Using responsive design for mobile and desktop learning

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    Improving Design to Engage Your Audience Improving Design to Engage Your Audience Presentation Transcript

    • Improving Design to ENGAGE Your Audience Nick Floro Nick@sealworks.com Twitter.com/NickFloro Are you on Twitter? Why not? Join today and participate in the conference backchannel #lscon Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 1 of 166
    • Goals goals Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 2 of 166
    • share Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 3 of 166
    • Experiment experiment Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 4 of 166
    • Process Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 5 of 166
    • Resources Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 6 of 166
    • Understand Design. Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 7 of 166
    • It’s about communication and problem solving. Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 8 of 166
    • What is Design? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 9 of 166
    • How it works. www.apple.com/designed-by-apple/ Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 10 of 166
    • Design + Technology Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 11 of 166
    • WARNING The following screens are not pretty and may cause adverse reactions. Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 12 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 13 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 14 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 15 of 166
    • How do you fix it? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 16 of 166
    • 3 Key Factors 1. Audience 2. Technology 3. Use Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 17 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 18 of 166
    • 7 Questions to Define the Project What is the goal? What are the learning objectives? Who is the audience and how will they use it? What is the timetable? Current technology or solution in place? What is the budget? Does the content exist? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 19 of 166
    • Create a Road Map Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 20 of 166
    • User Interface | UI Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 21 of 166
    • User Interface | UI Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 22 of 166
    • User Experience | UX Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 23 of 166
    • What do they feel? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 24 of 166
    • Content Strategy Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 25 of 166
    • Content Strategy Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 26 of 166
    • Content Strategy Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 27 of 166
    • simplify. write it down cut in half cut it again break cut & refine then done Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 28 of 166
    • Sketching where ideas begin Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 29 of 166
    • Visual Thinking Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 30 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 31 of 166
    • Quick Prototyping Techniques Tools: • Fujitsu SCANSNAP – Scan direct to pdf – includes full Acrobat Pro Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 32 of 166
    • Prototyping test driving your idea Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 33 of 166
    • Paper by FiftyThree Adobe IdeasEvernote Skitch Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 34 of 166
    • Tools: • Wireframes – Keynote / PowerPoint Quick Prototyping Techniques Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 35 of 166
    • keynotekungfu.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 36 of 166
    • Custom Template in Keynote Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 37 of 166
    • Adobe Acrobat Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 38 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 39 of 166
    • POP - Prototyping on Paper Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 40 of 166
    • balsamiq.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 41 of 166
    • Sketchy & iMockUps Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 42 of 166
    • teehanlax.com/tools/ Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 43 of 166
    • Development: App or Web Delivery Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 44 of 166
    • Native App • Faster performance • Unique platform features • Requires programming • iOS / Android / Amazon • Increased Costs per OS App Web App • Use web standards • Easy to deploy & update • Support all devices • Faster development cycle • Works everywhere • Requires web connection Web Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 45 of 166
    • Define Design Develop Deliver Process Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 46 of 166
    • Responsive Design Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 47 of 166
    • getskeleton.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 48 of 166
    • twitter.github.io/bootstrap/ Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 49 of 166
    • foundation.zurb.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 50 of 166
    • Pulse for iOS Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 51 of 166
    • Wireframes Starting to Design Content Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 52 of 166
    • Wireframes Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 53 of 166
    • Design • Focus on audience • Content is key • Transparent interface Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 54 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 55 of 166
    • Text Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 56 of 166
    • Text 1. Create Text 2. Make a selection 3. Invert select 4. Save alpha channel 5. Deselect 6. Load Alpha Channel 7. Load Color 8. Offset 9. Apply Blur 10. Reposition 11. Save 12. If the copy changed, start over Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 57 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 58 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 59 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 60 of 166
    • How should we Design? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 61 of 166
    • Focus on the Audience 1 Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 62 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 63 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 64 of 166
    • is the key Content 2 Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 65 of 166
    • Transparent Interface 3 Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 66 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 67 of 166
    • Typography • Inherently interesting content • Multilevel readership that encourages scanning • Headlines that make me want to know more • Subheads that complete the story • Intriguing captions • Well-built text – Alex White, Thinking in Type Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 68 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 69 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 70 of 166
    • Layout & Grid “Information presented with clear and logically set out titles, subtitles, texts, illustrations, and captions will not only be read more quickly and easily but the information will also be better understood and retained in memory. This is a scientifically proved fact and the designer should bear it in mind constantly.” Josef Müller-Brockman, Grid systems in graphic design Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 71 of 166
    • Navigation Banner Content Interactive Activity Secondary Nav if needed Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 72 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 73 of 166
    • Navigation Banner Content Interactive Activity Secondary Nav if needed Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 74 of 166
    • 960.gs Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 75 of 166
    • Technology • HTML5 • CSS • Javascript • Python Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 76 of 166
    • Just for Me Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 77 of 166
    • Just for Me • Younique - Mini Campaign • 95% buyers customized the vehicle • 50% name the car • Starbucks - Customize your cup • 19,000 ways to order your coffee • Car Industry • 1995 - 910 cars • 2003 - 1314 cars Younique - Mini Campaign Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 78 of 166
    • Just for Me • Younique - Mini Campaign • 95% buyers customized the vehicle • 50% name the car • Starbucks - Customize your cup • 19,000 ways to order your coffee • Car Industry • 1995 - 910 cars • 2003 - 1314 cars Customize Your Cup Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 79 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 80 of 166
    • Design: Keep it Simple Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 81 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 82 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 83 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 84 of 166
    • Keep it Simple Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 85 of 166
    • Every click/touch should meet a user’s expectations and lead them toward a goal. Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 86 of 166
    • Remember User Goals Users typically come to a site with a goal in mind Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 87 of 166
    • Remember User Goals Users typically come to a site with a goal in mind Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 88 of 166
    • Emulating common GUI elements increase usability Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 89 of 166
    • Avoid Unnecessary Intro • Always offer users easy access to content • Bookmark location for quick return to content Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 90 of 166
    • Avoid Unnecessary Intro • Always offer users easy access to content • Bookmark location for quick return to content Improve Usability Remove Older Technology Links to Materials Adding Quiz Module Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 91 of 166
    • Avoid Unnecessary Intro • Always offer users easy access to content • Bookmark location for quick return to content Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 92 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 93 of 166
    • How do we find something on the web today? Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 94 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 95 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 96 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 97 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 98 of 166
    • mashup web services Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 99 of 166
    • Everyone Creates/Publishes Content Pictures Video Blog Audio 3D Models Multiplayer Environment ePortfolios Course Management System Micro-blogging Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 100 of 166
    • Provide Logical Navigation • Always offer users easy access to content • Bookmark location for quick return to content Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 101 of 166
    • Provide Logical Navigation Keep navigation visible Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 102 of 166
    • Design for Consistency Consistency in user interface is the best way to improve your site's performance Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 103 of 166
    • Target Low- Bandwidth Users • Smaller the download, the better • Initial screen download should be no more than 100k, including all macromedia flash files, html and images • Reducing download time - compression of graphics, audio and video • Content Delivery Networks Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 104 of 166
    • Design for Accessibility • make your content available to all users, including those with disabilities (508) • highly descriptive Alternate Tags allow your content to be interpreted Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 105 of 166
    • Design for Flexibility Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 106 of 166
    • Design for Accessibility • make your content available to all users, including those with disabilities • highly descriptive Alternate Tags allow your content to be interpreted Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 107 of 166
    • Design for Accessibility • make your content available to all users, including those with disabilities • highly descriptive Alternate Tags allow your content to be interpreted Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 108 of 166
    • Testing Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 109 of 166
    • Test for Usability • Have someone with fresh eyes test drive your site to make sure it accomplishes both user goals and site goals • Survey Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 110 of 166
    • Test on Windows 8, 7, Vista, XP • Internet Explorer 6, 7, 8, 9, 10, 11 • Firefox 4.0, 10-13 + • Chrome 15 - 19 + Test on OS X − Safari 5 - 7+ − Firefox 20 - 23 + − Chrome 25 - 33 + Test on Mobile − iOS 4.x - 7.x − Android 2.x - 4.x − Windows 8 − Tablet vs Phone − Portrait vs Landscape Testing Code Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 111 of 166
    • Test for Usability • Re-test the site each time you make even small changes Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 112 of 166
    • Quality Assurance: Use Cases Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 113 of 166
    • BrowserStack.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 114 of 166
    • More Examples Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 115 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 116 of 166
    • Scaling Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 117 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 118 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 119 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 120 of 166
    • Wireframes Designing the Possibilities Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 121 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 122 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 123 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 124 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 125 of 166
    • The New Look Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 126 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 127 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 128 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 129 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 130 of 166
    • Collaboration Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 131 of 166
    • Google Hangouts Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 132 of 166
    • GoogleDocs Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 133 of 166
    • Capture & Analyze Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 134 of 166
    • Using CoverFlow view and Preview of Graphics Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 135 of 166
    • Design Scrapbook: iPhoto | LittleSnapper Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 136 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 137 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 138 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 139 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 140 of 166
    • Design Engineering • Workflow • Flexibility • Learning Objects • Re-expression • Experiment Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 141 of 166
    • Managing Expectations • Communication • Review goals prior • What works • What doesn’t work • Final Goal Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 142 of 166
    • Resources Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 143 of 166
    • Games 1. Play 2. Watch others play 3. Experiment Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 144 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 145 of 166
    • Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 146 of 166
    • Resources • Designing Interactions • Bill Moggridge Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 147 of 166
    • Resources • Designing the Obvious: A Common Sense Approach to Web Application Design • Robert Hoekman Jr. Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 148 of 166
    • howconference.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 149 of 166
    • reflectorapp.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 150 of 166
    • CSS3 for Web Designers Dan Cederholm | A Book Apart Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 151 of 166
    • Resources • A Whole New Mind: Moving from the Information Age to the Conceptual Age • Daniel Pink Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 152 of 166
    • www.manager-tools.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 153 of 166
    • Podcasts Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 154 of 166
    • www.businessweek.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 155 of 166
    • www.istockphoto.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 156 of 166
    • www.thinkvitamin.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 157 of 166
    • www.smashingmagazine.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 158 of 166
    • Nancy Durate Garr Reynolds Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 159 of 166
    • www.presentationzen.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 160 of 166
    • www.balsamiq.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 161 of 166
    • www.silverback.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 162 of 166
    • Screencasts 101 Mini-Session www.jingproject.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 163 of 166
    • www.twitter.com Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 164 of 166
    • Download the Presentation at: http://www.slideshare.net/nickfloro Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 165 of 166
    • Thank You Nick Floro nick@sealworks.com twitter.com/NickFloro Download the Presentation at: http://www.slideshare.net/nickfloro # LSCon @nickfloro Design Nick Floro Learning Solutions 2014 | eLearning Guild 03/21/14 166 of 166