User Experience Utopia

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User Experience Utopia: where we are and where we are going …

User Experience Utopia: where we are and where we are going

As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.

Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.

Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?

In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.

What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience

Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design

More in: Technology , Business
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  • Awesome-ness Nick, truly. Thanks. I'm planning a course for NYU on UX and how it is applied to large concerns interactive marketers need to consider which is how I found this. Good stuff I have to get you one of these days to speak as I also coordinate DELVE (first session, http://www.delveui.com) just concluded. Anyways Thanks much!
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  • 1. User Experience Utopia Nick Finck, April 15, 2009 Use #uxutopia when commenting on twitter Minnesota Interactive Marketing Association - Minneapolis
  • 2. ? Who the f#@k is this dude? Minnesota Interactive Marketing Association - Minneapolis
  • 3. Nick Finck • Principle & Director of User Experience at Blue Flavor • Based in Seattle, Washington • Over 13 years of experience working in the web field • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee • Former publisher of Digital Web Magazine Minnesota Interactive Marketing Association - Minneapolis
  • 4. ? What makes a good user experience? Minnesota Interactive Marketing Association - Minneapolis
  • 5. Facets of the User Experience Peter Morville, Semantic Studios, June 21st, 2004
  • 6. Usable WellsFargo.com WaMu.com
  • 7. Usable WellsFargo.com WaMu.com
  • 8. Usable WellsFargo.com WaMu.com
  • 9. Usable WellsFargo.com WaMu.com
  • 10. Findable Wikipedia.org search Target.com help search
  • 11. Credible BestBuy.com Frys.com
  • 12. Accessible Safeway.com Costco.com Target Settles Accessibility Lawsuit for $6 Million
  • 13. Accessible Safeway.com Costco.com $6 Million loss Target Settles Accessibility Lawsuit for $6 Million
  • 14. Desirable Apple Google iPhone Android AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  • 15. Desirable Apple Google iPhone Android 5% of SmartPhone Market Share 50% of SmartPhone Web Traffic 72% customer sat AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  • 16. Desirable Apple Google iPhone Android 5% of SmartPhone SmartPhone Market Market Share Share TBD 50% of SmartPhone 5% of SmartPhone Web Traffic Web Traffic 72% customer sat customer sat TBD AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  • 17. Useful CrumplerBags.com
  • 18. Useful Timbuk2.com
  • 19. Valuable Macys.com Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
  • 20. Valuable Macys.com $300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
  • 21. ? Where are we headed? Minnesota Interactive Marketing Association - Minneapolis
  • 22. Interface & Devices Innovation Minnesota Interactive Marketing Association - Minneapolis
  • 23. Minnesota Interactive Marketing Association - Minneapolis
  • 24. Device Independent 97bottles.com yelp.com website website iPhone website Mobile website iPhone App
  • 25. Innovation Pedometer Nike+
  • 26. Minnesota Interactive Marketing Association - Minneapolis
  • 27. Minnesota Interactive Marketing Association - Minneapolis
  • 28. Minnesota Interactive Marketing Association - Minneapolis
  • 29. Minnesota Interactive Marketing Association - Minneapolis
  • 30. Photo courtesy of Microsoft
  • 31. Photo courtesy of Microsoft
  • 32. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
  • 33. ? What milestones must we pass? Minnesota Interactive Marketing Association - Minneapolis
  • 34. We need to fail more Minnesota Interactive Marketing Association - Minneapolis
  • 35. Failure is not falling down, failure is not getting up. Minnesota Interactive Marketing Association - Minneapolis
  • 36. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as quot;mentally slowquot; Walt Disney went bankrupt several times Minnesota Interactive Marketing Association - Minneapolis
  • 37. Coming together Minnesota Interactive Marketing Association - Minneapolis
  • 38. It is not about us, it is about the users! Minnesota Interactive Marketing Association - Minneapolis
  • 39. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/
  • 40. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/
  • 41. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/
  • 42. Building a future Minnesota Interactive Marketing Association - Minneapolis
  • 43. Education The Information Architecture Institute
  • 44. Mentor program Minnesota Interactive Marketing Association - Minneapolis
  • 45. Photo by Dan Buczynski http://www.flickr.com/photos/macwagen/225493960/
  • 46. Relax, there is a map! Peter Morville and Jeffery Callender
  • 47. ...and Books!
  • 48. Thank you! Minnesota Interactive Marketing Association - Minneapolis
  • 49. Thank you! Remember, comment on twitter with #uxutopia Minnesota Interactive Marketing Association - Minneapolis
  • 50. ? Questions? Minnesota Interactive Marketing Association - Minneapolis
  • 51. User Experience Utopia Nick Finck nick@blueflavor.com Blue Flavor - http://blueflavor.com Personal - http://nickfinck.com Minnesota Interactive Marketing Association - Minneapolis