User experience utopia - interact seattle


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As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.

Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.

Now’s the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?

In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way.

What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience

Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design
Nick Finck ( is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research.
Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others.
He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.

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User experience utopia - interact seattle

  1. 1. User Experience Utopia Nick Finck June 16, 2010 Interact Seattle - Seattle, WA
  2. 2. #UXutopia Use this when you comment on Twitter about this talk
  3. 3. ? Who the f#@k is this dude?
  4. 4. Nick Finck Blue Flavor ‣ Principal & Director of User Experience ‣ Over 15 years of experience working in the web field ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, and Microsoft ‣ Co-organized and curated more than 10 national and international web conferences & events ‣ ‣ Judged the Webby’s and several other web awards ‣ ‣ Former publisher of Digital Web Magazine ‣ Expertise in information architecture, interaction design, and user research
  5. 5. Outline ‣ Some bullshit about me ‣ What the hell is UX ‣ Facets of UX ‣ Devices & context ‣ Really cool shit ‣ Milestones
  6. 6. ? What is the user experience?
  7. 7. “User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.” - The UXsters Explain UX
  8. 8. • Accessibility (GAWDs) • Content Strategy (none) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Product Management (PDMA) • Project Management (PMI) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA)
  9. 9. ? What makes a good user experience?
  10. 10. Facets of User Experience Peter Morville, Semantic Studios, June 21st, 2004
  11. 11. Usable
  12. 12. Findable search help search
  13. 13. Credible
  14. 14. Accessible $6 Million loss Target Settles Accessibility Lawsuit for $6 Million
  15. 15. Desirable Apple Google iPhone Android 28% of SmartPhone 9% of SmartPhone Market Share Market Share 54% of SmartPhone 27% of SmartPhone Web Traffic Web Traffic 83/100 customer sat 77/100 customer sat Nielsen, June 4th, 2010 Gartner, February 23rd, 2010 CFI Group, September 30th, 2009
  16. 16. Useful
  17. 17. Useful
  18. 18. Valuable $300 Million increase in sales Jared Spool, UIE, The $300 Million Button, January 14th 2009.
  19. 19. ? What about devices?
  20. 20. Pedometer Nike+
  21. 21. ? What is ahead for devices?
  22. 22. ? What is ahead for UX?
  23. 23. Lego Augmented Reality Kiosk
  24. 24. Toyota Augmented Reality Advertisement
  25. 25. ARhrrrr Augmented Reality Game
  26. 26. Insqribe Location Based Augmented Reality
  27. 27. Nintendo Wii Motion based gaming
  28. 28. Microsoft Surface Surface-based computing
  29. 29. Microsoft’s Project Natal Controller-less Interface
  30. 30. Minority Report 20th Century Fox
  31. 31. Oblong's g-speak Spatial Operating Environment
  32. 32. Sixth Sense Wearable Gestural Interface
  33. 33. UX isn’t a means to an end, it is only the beginning
  34. 34. ? What milestones must we pass?
  35. 35. We need to fail more
  36. 36. Failure is not falling down, failure is not getting up.
  37. 37. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times
  38. 38. Coming together
  39. 39. It is not about us, it is about the users!
  40. 40. Photo by Dirk Borchers
  41. 41. Photo by Jenny Morros
  42. 42. Photo by Rion Nakaya
  43. 43. Thank you! Remember, comment on twitter with #UXutopia
  44. 44. ? Questions?
  45. 45. User Experience Utopia ‣ @nickf ‣ ‣ ‣ Interact Seattle - Seattle, WA