As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work.
Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.
Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others.
We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.