User Experience Utopia
Nick Finck, September 15, 2009
Use #uxutopia when commenting on twitter
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Who the f#@k is this
dude?
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Nick Finck
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
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What makes a good
user experience?
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Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004

Usable
WellsFargo.com WaMu.com

Usable
WellsFargo.com WaMu.com

Usable
WellsFargo.com WaMu.com

Usable
WellsFargo.com WaMu.com

Findable
Wikipedia.org search Target.com help search

Credible
BestBuy.com Frys.com

Accessible
Safeway.com Costco.com
Target Settles Accessibility Lawsuit for $6 Million

Accessible
Safeway.com Costco.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million

Desirable
Apple Google
iPhone Android
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

Desirable
Apple Google
iPhone Android
5% of SmartPhone
Market Share
50% of SmartPhone
Web Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

Desirable
Apple Google
iPhone Android
5% of SmartPhone SmartPhone Market
Market Share Share TBD
50% of SmartPhone 5% of SmartPhone
Web Traffic Web Traffic
72% customer sat customer sat TBD
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009

Useful
CrumplerBags.com

Useful
Timbuk2.com

Valuable
Macys.com
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.

Valuable
Macys.com
$300 Million
increase in
sales
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.

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Where are we
headed?
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Interface & Devices
Innovation
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Device Independent
97bottles.com yelp.com
website website
iPhone website Mobile website iPhone App

Innovation
Pedometer Nike+

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Photo courtesy of Microsoft

Photo courtesy of Microsoft

Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon

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What milestones
must we pass?
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We need to fail more
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Failure is not falling
down, failure is not
getting up.
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!
Michael Jordan failed to make his varsity
basketball team
Albert Einstein's teacher described him as
"mentally slow"
Walt Disney went bankrupt several times
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Coming together
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It is not about us, it is
about the users!
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Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/

Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/

Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/

Building a future
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Education
The Information Architecture Institute

Mentor program
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...and Books!

Thank you!
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Thank you!
Remember, comment on twitter with #uxutopia
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Questions?
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User Experience Utopia
Nick Finck
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com
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