User Experience Utopia (Ad Club Seattle)

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As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work.

Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.

Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others.

We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.

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User Experience Utopia (Ad Club Seattle)

  1. 1. User Experience Utopia Nick Finck, September 15, 2009 Use #uxutopia when commenting on twitter Ad Club Seattle
  2. 2. ? Who the f#@k is this dude? Ad Club Seattle
  3. 3. Nick Finck • Principle & Director of User Experience at Blue Flavor • Based in Seattle, Washington • Over 13 years of experience working in the web field • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee • Former publisher of Digital Web Magazine Ad Club Seattle
  4. 4. ? What makes a good user experience? Ad Club Seattle
  5. 5. Facets of the User Experience Peter Morville, Semantic Studios, June 21st, 2004
  6. 6. Usable WellsFargo.com WaMu.com
  7. 7. Usable WellsFargo.com WaMu.com
  8. 8. Usable WellsFargo.com WaMu.com
  9. 9. Usable WellsFargo.com WaMu.com
  10. 10. Findable Wikipedia.org search Target.com help search
  11. 11. Credible BestBuy.com Frys.com
  12. 12. Accessible Safeway.com Costco.com Target Settles Accessibility Lawsuit for $6 Million
  13. 13. Accessible Safeway.com Costco.com $6 Million loss Target Settles Accessibility Lawsuit for $6 Million
  14. 14. Desirable Apple Google iPhone Android AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  15. 15. Desirable Apple Google iPhone Android 5% of SmartPhone Market Share 50% of SmartPhone Web Traffic 72% customer sat AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  16. 16. Desirable Apple Google iPhone Android 5% of SmartPhone SmartPhone Market Market Share Share TBD 50% of SmartPhone 5% of SmartPhone Web Traffic Web Traffic 72% customer sat customer sat TBD AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
  17. 17. Useful CrumplerBags.com
  18. 18. Useful Timbuk2.com
  19. 19. Valuable Macys.com Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
  20. 20. Valuable Macys.com $300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
  21. 21. ? Where are we headed? Ad Club Seattle
  22. 22. Interface & Devices Innovation Ad Club Seattle
  23. 23. Ad Club Seattle
  24. 24. Device Independent 97bottles.com yelp.com website website iPhone website Mobile website iPhone App
  25. 25. Innovation Pedometer Nike+
  26. 26. Ad Club Seattle
  27. 27. Ad Club Seattle
  28. 28. Ad Club Seattle
  29. 29. Ad Club Seattle
  30. 30. Photo courtesy of Microsoft
  31. 31. Photo courtesy of Microsoft
  32. 32. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
  33. 33. ? What milestones must we pass? Ad Club Seattle
  34. 34. We need to fail more Ad Club Seattle
  35. 35. Failure is not falling down, failure is not getting up. Ad Club Seattle
  36. 36. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times Ad Club Seattle
  37. 37. Coming together Ad Club Seattle
  38. 38. It is not about us, it is about the users! Ad Club Seattle
  39. 39. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/
  40. 40. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/
  41. 41. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/
  42. 42. Building a future Ad Club Seattle
  43. 43. Education The Information Architecture Institute
  44. 44. Mentor program Ad Club Seattle
  45. 45. ...and Books!
  46. 46. Thank you! Ad Club Seattle
  47. 47. Thank you! Remember, comment on twitter with #uxutopia Ad Club Seattle
  48. 48. ? Questions? Ad Club Seattle
  49. 49. User Experience Utopia Nick Finck nick@blueflavor.com Blue Flavor - http://blueflavor.com Personal - http://nickfinck.com Ad Club Seattle

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