The Ten Commandments Of User Experience


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User experiences are your everyday experiences--anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design.
In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app's ease of use, appeal, conversion rates, and more.

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The Ten Commandments Of User Experience

  1. 1. The Ten Commandments of User Experience Nick Finck & Raina Van Cleave March 13, 2010 SXSW Interactive 2010
  2. 2. Use #UXsxsw on twitter
  3. 3. ? What the hell is UX?
  4. 4. “User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.” - The UXsters Explain UX
  5. 5. • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA)
  6. 6. The First Commandment The User is always Right
  7. 7. “You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext
  8. 8. Finding the sweet spot Tec s tive hn ica je c lR Ob equ ess Sweet irem sin Spot Bu ent s Customer (or User) Needs
  9. 9. The Second Commandment Understand the User
  10. 10. Photo by Andrea Wiggins
  11. 11. The Third Commandment Avoid Solutioneering
  12. 12. Identify & fully understand problems before finding solutions
  13. 13. The Fourth Commandment Form follows Function
  14. 14. “Form must play within the general realm of the familiar for easily understood functions.” - Thomas Vander Wal Principal, InfoCloud Solutions
  15. 15. Photo by Jason Hoover
  16. 16. Photo by Thomas Hawk
  17. 17. Photo by Andreas Adelmann
  18. 18. The Fifth Commandment Content is King
  19. 19. “Design is about communication, and it takes more than pixels to communicate.” - Derek Powazek Content & Community Genius
  20. 20. ! 95% of web users do not read 80% of your content!
  21. 21. This doesn’t mean that your content isn’t important, it means it’s more important.
  22. 22. The Sixth Commandment Innovate, do not Imitate
  23. 23. Pedometer Nike+
  24. 24. The Seventh Commandment Access is for Everyone
  25. 25. Photo by Jenny Morros
  26. 26. Photo by Dirk Borchers
  27. 27. Photo by Rion Nakaya
  28. 28. The Eighth Commandment Plan before you Design
  29. 29. “With our users in mind and the right vision we can plan, and develop successful applications” - Aaron Irizarry Principal, Solv
  30. 30. Photo by Roxanna Salceda
  31. 31. Photo by Effie3
  32. 32. Photo by Luann Hopkins Photo by Paige Adams
  33. 33. The Ninth Commandment Understand the Goal
  34. 34. “Executives can no longer afford to formulate strategy without embracing user experience” - Peter Morville Principal, Semantic Studios
  35. 35. Photo by Howard Gees
  36. 36. If your website could do only one small thing, what would that one thing be?
  37. 37. The Tenth Commandment Learn from Failure
  38. 38. “Failure is success if we learn from it.” - Malcolm S. Forbes
  39. 39. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times
  40. 40. Thank you!
  41. 41. The Ten Commandments of User Experience Nick Finck Raina Van Cleave @nickf @rainaterror
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