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The Ten Commandments of
User Experience
Nick Finck & Raina Van Cleave
March 13, 2010




                                S...
Use #UXsxsw on twitter
?
What the hell is UX?
“User Experience is a focus,
 	a thread that runs through
 	all of our disciplines, and
 	which no discipline owns

 or co...
• Accessibility (GAWDs)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Technica...
The First Commandment

 The User is
always Right
“You are not the user.
 Neither is your boss.”
                          - Jessyca Frederick
          Director of Product...
Finding the sweet spot




                            Tec
                     s
                 tive


                ...
The Second Commandment

Understand the
    User
Photo by Andrea Wiggins
http://www.flickr.com/photos/anikarenina/550438755/
The Third Commandment
      Avoid
Solutioneering
Identify & fully understand
 problems before finding
         solutions
The Fourth Commandment

Form follows
 Function
“Form must play within
 the general realm of
 the familiar for easily
 understood functions.”
                 - Thomas Va...
Photo by Jason Hoover
http://www.flickr.com/photos/surrealize/3366780929/
Photo by Thomas Hawk
http://www.flickr.com/photos/thomashawk/2671536366/
Photo by Andreas Adelmann
http://www.flickr.com/photos/adelmann/3302583508/
The Fifth Commandment

Content is King
“Design is about
 communication, and it
 takes more than pixels
 to communicate.”
                    - Derek Powazek
    ...
!
 95% of web users do not
read 80% of your content!
This doesn’t mean that
your content isn’t
important, it means it’s
more important.
The Sixth Commandment

Innovate, do not
    Imitate
Pedometer   Nike+
The Seventh Commandment

  Access is
for Everyone
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
The Eighth Commandment

Plan before you
   Design
“With our users in mind and
 the right vision we can plan,
 and develop successful
 applications”
                        ...
Photo by Roxanna Salceda
http://www.flickr.com/photos/roxsm/1210497131/
Photo by Effie3
http://www.flickr.com/photos/eclennox/181224204/
Photo by Luann Hopkins                                 Photo by Paige Adams
http://www.flickr.com/photos/luannhopkins/21566...
The Ninth Commandment

Understand the
    Goal
“Executives can no longer
 afford to formulate strategy
 without embracing user
 experience”
                             ...
Photo by Howard Gees
http://www.flickr.com/photos/cyberslayer/952953634/
If your website could do
only one small thing, what
would that one thing be?
The Tenth Commandment

Learn from Failure
“Failure is success
 if we learn from it.”
             - Malcolm S. Forbes
!
Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher
described him as "mentally slow"
Wal...
Thank you!
The Ten Commandments
of User Experience
Nick Finck             Raina Van Cleave
@nickf                 @rainaterror
nick@b...
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
The Ten Commandments Of User Experience
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The Ten Commandments Of User Experience

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User experiences are your everyday experiences--anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it's delivered and its related artifacts according to the design.
In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app's ease of use, appeal, conversion rates, and more.

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Transcript of "The Ten Commandments Of User Experience"

  1. 1. The Ten Commandments of User Experience Nick Finck & Raina Van Cleave March 13, 2010 SXSW Interactive 2010
  2. 2. Use #UXsxsw on twitter
  3. 3. ? What the hell is UX?
  4. 4. “User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.” - The UXsters Explain UX
  5. 5. • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA)
  6. 6. The First Commandment The User is always Right
  7. 7. “You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext
  8. 8. Finding the sweet spot Tec s tive hn ica je c lR Ob equ ess Sweet irem sin Spot Bu ent s Customer (or User) Needs
  9. 9. The Second Commandment Understand the User
  10. 10. Photo by Andrea Wiggins http://www.flickr.com/photos/anikarenina/550438755/
  11. 11. The Third Commandment Avoid Solutioneering
  12. 12. Identify & fully understand problems before finding solutions
  13. 13. The Fourth Commandment Form follows Function
  14. 14. “Form must play within the general realm of the familiar for easily understood functions.” - Thomas Vander Wal Principal, InfoCloud Solutions
  15. 15. Photo by Jason Hoover http://www.flickr.com/photos/surrealize/3366780929/
  16. 16. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/2671536366/
  17. 17. Photo by Andreas Adelmann http://www.flickr.com/photos/adelmann/3302583508/
  18. 18. The Fifth Commandment Content is King
  19. 19. “Design is about communication, and it takes more than pixels to communicate.” - Derek Powazek Content & Community Genius
  20. 20. ! 95% of web users do not read 80% of your content!
  21. 21. This doesn’t mean that your content isn’t important, it means it’s more important.
  22. 22. The Sixth Commandment Innovate, do not Imitate
  23. 23. Pedometer Nike+
  24. 24. The Seventh Commandment Access is for Everyone
  25. 25. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/
  26. 26. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/
  27. 27. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/
  28. 28. The Eighth Commandment Plan before you Design
  29. 29. “With our users in mind and the right vision we can plan, and develop successful applications” - Aaron Irizarry Principal, Solv
  30. 30. Photo by Roxanna Salceda http://www.flickr.com/photos/roxsm/1210497131/
  31. 31. Photo by Effie3 http://www.flickr.com/photos/eclennox/181224204/
  32. 32. Photo by Luann Hopkins Photo by Paige Adams http://www.flickr.com/photos/luannhopkins/2156607113/ http://www.flickr.com/photos/phadams/2642717270/
  33. 33. The Ninth Commandment Understand the Goal
  34. 34. “Executives can no longer afford to formulate strategy without embracing user experience” - Peter Morville Principal, Semantic Studios
  35. 35. Photo by Howard Gees http://www.flickr.com/photos/cyberslayer/952953634/
  36. 36. If your website could do only one small thing, what would that one thing be?
  37. 37. The Tenth Commandment Learn from Failure
  38. 38. “Failure is success if we learn from it.” - Malcolm S. Forbes
  39. 39. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times
  40. 40. Thank you!
  41. 41. The Ten Commandments of User Experience Nick Finck Raina Van Cleave @nickf @rainaterror nick@blueflavor.com raina@spindriftdesignworks.com http://blueflavor.com http://rainavancleave.com
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