The Life Cycle Of A Wireframe: LOL Cats Style

The Life Cycle of a Wireframe Nick Finck March 17, 2010 MIX10 - Las Vegas

The Life Cycle of t y l e a Wireframe t S C a Nick Finck March 17, 2010 L O L MIX10 - Las Vegas

? Who the f#@k is this dude?

Nick Finck Blue Flavor ‣ Principal & Director of User Experience ‣ Over 15 years of experience working in the web ﬁeld ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, and, yes, Microsoft ‣ Co-organized and curated more than 10 national and international web conferences & events ‣ BlueFlavor.com ‣ Judged the Webby’s and several other web awards ‣ NickFinck.com ‣ Former publisher of Digital Web Magazine ‣ Expertise in information architecture, interaction design, and user research

3 IA is a Three-Step process

Step One: Understanding the Problem

Finding the sweet spot Tec s tive hn ica je c lR Ob equ ess Sweet irem sin Spot Bu ent s Customer (or User) Needs

Step Two: Finding a Solution

Photo by DrJoanne - http://www.ﬂickr.com/photos/drjoanne/10026716/

Step Three: Presenting the Solution

? What makes a good Wireframe?

There are many Types of Wireframes

4 Wireframes in four parts

Part One: Navigation & Wayﬁnding

Questions

Where iz I? Photo by Adrian Campﬁeld - http://www.ﬂickr.com/photos/adrians_art/90598537/

Haz no content? Photo by Jimmy Leo - http://www.ﬂickr.com/photos/babykailan/375532425/

Where do I want to go to next? Photo by Chris Straight - http://www.ﬂickr.com/photos/logwater/1976472604/

We haz been here b 4 Photo by kat_cat - http://www.ﬂickr.com/photos/sumidog/384096174/

Inputs

Content Inventory

Content Audit

Content Strategy

Sitemap About SXSW Contact Market at SXSW Tools History SXSW SMS SXSW.com Gydget Sponsors Sustainability Facebook News & Register Getting Around Trade Shows Merchandise Interactive Film Music Information Opera Mini Glossary Brochures and Hotels for Utterz Austin Map Music Exhibition Forms (PDFs) SXSWeek 2008 Music Music Player Conference Mailing Lists Travel Discounts iF! Exhibition Center News & Flatstock Poster Schedule Talks Shows Parties & Play Getting Around Press Information Show Subscribe International Carver Center The Daily Chord Talks Speakers Artists Austin Map Press Releases SXSWorld Online Reg Day Stage Cafe Magazine Directory Keynote Conference FAQ Shows SXSW Live Press Kit Auditorium Center My SXSWorld Mentor Sessions Shores Stage Stories Video Parties & Play Quickies Sessions FAQ Any additional Demo Listening venues Podcasts Sessions Press Credentials CLE Photo Policy Interactive News & ScreenBurn Schedule Talks Parties & Play Web Awards Getting Around Press Information Gaming Fest Interactive Hub Talks Speakers Winners Austin Map Press Releases Opening Remarks Conference FAQ Parties & Play Finalists Press Kit Center Keynotes Video Ceremony FAQ Book Readings Film Core Podcasts Dewey Award Press Credentials Conversations News & Schedule Talks FIlms Parties & Play Global Doc Days Getting Around Press Information Speaking Opportunities Photo Policy The News Reel Talks Speakers Film Trailers Austin Map Press Releases Panel Picker Speaking Conference FAQ Films Past Winners Press Kit Opportunities Center Key Video Parties & Play FAQ Panel Picker Primary navigation Podcasts Press Credentials a Secondary navigation a Link to separate section Photo Policy a Separate sub-site a Future navigation

Process Flow

Navigation Principals

Higher Priority Reading Pattern Written english is read left to right, top to bottom. The top left is the ﬁrst location the reader looks. Lower Priority

Fitts’s Law The time to acquire a target is a function of the distance to and size of the target.

The Scent of Information The organization of information to reassure a user they are are on the right path for locating the information they are looking for. Jared Spool User Interface Engineering

! The Navigation Schema

Global Navigation Navigation Schema GiantCampus.com Information Architecture Navigation Schema 888-904-2267 | Live Help | Contact | Sign In / Sign Up Search Primary Navigation Home Courses Programs Locations Our Difference Community About Home Courses Programs Locations Our Difference Community About Secondary Navigation Game Design Game Design Game Design 3D Modeling 3D Modeling 3D Modeling Digital Photography & Graphics Digital Photography & Graphics Digital Photography & Graphics Flash Animation & Web Design Flash Animation & Web Design Flash Animation & Web Design Video Production Video Production Video Production Programming & Robotics Programming & Robotics Programming & Robotics General Computing General Computing General Computing Our Approach Our Approach Our Approach Breadcrumb Navigation Home > Courses > Flash Animation & Web Design > Web Design with Dreamweaver Footer Navigation Feedback | Legal | Careers | Press Room 888-904-2267 | Live Help | Contact

Part Two: Layout & Page Structure

Questions

What do I notice ﬁrst? Photo by marloez - http://www.ﬂickr.com/photos/passaatsail2005/47464445/

I haz organize skillz! Photo by Eric Hart - http://www.ﬂickr.com/photos/eqqman/2817270561/

i da samez! Photo by Dave Morris - http://www.ﬂickr.com/photos/davemorris/5165181/

Inputs

Personas

Page Description Diagram Sample Company Name Home Page Page Description Diagrams 1 2 3 Main call to action Search About company Notes Gets users thinking about the brand A useful site search should always be An outline of what your company is all The homepage has been shifted to and specific actions they can make. available on the page to allow users an about. emphasize content that’s currently alternative method for finding your buried elsewhere in your site. The pro- Sign-up content. Privacy, Terms of Use, Etc. posed navigation structure reinforces A call to action that encourages peo- Most of the information that is cur- this goal. ple to sign up for recently added con- Link list rently listed in the footer should re- tent on the site. A list of semi-recently added link con- main there. The contact and address The home page should provide a tent. This list should contain 5-7 links information can easily be moved to clean path to the various sections of Featured article or essay with date and comment meta infor- the contact page, though. We also the site. Shows the first paragraph of an article mation for each. recommend adding in some naviga- with associated image, as well as the tional links, where possible. day it was published and the number of comments made. Latest entries A short listing of the latest articles or essays that have been posted. There should be between 5-7 shown on the home page. The featured article should not be displayed in this list. Highest Priority Lowest Priority Monday, September 24, 2007

Layout Principals

Common Location of web Objects Michael L. Bernard Software Usability Research Laboratory, Wichita State University

Law of Closure The mind may experience elements it does not perceive through sensation, in order to complete a regular ﬁgure (that is, to increase regularity).

Law of Similarity The mind groups similar elements into collective entities or totalities. This similarity might depend on relationships of form, color, size, or brightness.

Law of Proximity Spatial or temporal proximity of elements may induce the mind to perceive a collective or totality.

[ ][ ][ ] Law of Symmetry Symmetrical images are perceived collectively, even in spite of distance.

Law of Continuity The mind continues visual, auditory, and kinetic patterns.

Law of Common Fate Elements with the same moving direction are perceived as a collective or unit.

! The Zone Diagram

Zone Diagram

Part Three: Page Detail & Content Integration

Questions

What is here? Photo by Nick Finck - http://www.ﬂickr.com/photos/digitalweb/16122964/

I escapez! Photo by Shawn - http://www.ﬂickr.com/photos/missypatt811/2473186183/

Inputs

Content Strategy

Sitemap About SXSW Contact Market at SXSW Tools History SXSW SMS SXSW.com Gydget Sponsors Sustainability Facebook News & Register Getting Around Trade Shows Merchandise Interactive Film Music Information Opera Mini Glossary Brochures and Hotels for Utterz Austin Map Music Exhibition Forms (PDFs) SXSWeek 2008 Music Music Player Conference Mailing Lists Travel Discounts iF! Exhibition Center News & Flatstock Poster Schedule Talks Shows Parties & Play Getting Around Press Information Show Subscribe International Carver Center The Daily Chord Talks Speakers Artists Austin Map Press Releases SXSWorld Online Reg Day Stage Cafe Magazine Directory Keynote Conference FAQ Shows SXSW Live Press Kit Auditorium Center My SXSWorld Mentor Sessions Shores Stage Stories Video Parties & Play Quickies Sessions FAQ Any additional Demo Listening venues Podcasts Sessions Press Credentials CLE Photo Policy Interactive News & ScreenBurn Schedule Talks Parties & Play Web Awards Getting Around Press Information Gaming Fest Interactive Hub Talks Speakers Winners Austin Map Press Releases Opening Remarks Conference FAQ Parties & Play Finalists Press Kit Center Keynotes Video Ceremony FAQ Book Readings Film Core Podcasts Dewey Award Press Credentials Conversations News & Schedule Talks FIlms Parties & Play Global Doc Days Getting Around Press Information Speaking Opportunities Photo Policy The News Reel Talks Speakers Film Trailers Austin Map Press Releases Panel Picker Speaking Conference FAQ Films Past Winners Press Kit Opportunities Center Key Video Parties & Play FAQ Panel Picker Primary navigation Podcasts Press Credentials a Secondary navigation a Link to separate section Photo Policy a Separate sub-site a Future navigation

Global Navigation Navigation Schema GiantCampus.com Information Architecture Navigation Schema 888-904-2267 | Live Help | Contact | Sign In / Sign Up Search Primary Navigation Home Courses Programs Locations Our Difference Community About Home Courses Programs Locations Our Difference Community About Secondary Navigation Game Design Game Design Game Design 3D Modeling 3D Modeling 3D Modeling Digital Photography & Graphics Digital Photography & Graphics Digital Photography & Graphics Flash Animation & Web Design Flash Animation & Web Design Flash Animation & Web Design Video Production Video Production Video Production Programming & Robotics Programming & Robotics Programming & Robotics General Computing General Computing General Computing Our Approach Our Approach Our Approach Breadcrumb Navigation Home > Courses > Flash Animation & Web Design > Web Design with Dreamweaver Footer Navigation Feedback | Legal | Careers | Press Room 888-904-2267 | Live Help | Contact

Personas

Page Description Diagram Sample Company Name Home Page Page Description Diagrams 1 2 3 Main call to action Search About company Notes Gets users thinking about the brand A useful site search should always be An outline of what your company is all The homepage has been shifted to and specific actions they can make. available on the page to allow users an about. emphasize content that’s currently alternative method for finding your buried elsewhere in your site. The pro- Sign-up content. Privacy, Terms of Use, Etc. posed navigation structure reinforces A call to action that encourages peo- Most of the information that is cur- this goal. ple to sign up for recently added con- Link list rently listed in the footer should re- tent on the site. A list of semi-recently added link con- main there. The contact and address The home page should provide a tent. This list should contain 5-7 links information can easily be moved to clean path to the various sections of Featured article or essay with date and comment meta infor- the contact page, though. We also the site. Shows the first paragraph of an article mation for each. recommend adding in some naviga- with associated image, as well as the tional links, where possible. day it was published and the number of comments made. Latest entries A short listing of the latest articles or essays that have been posted. There should be between 5-7 shown on the home page. The featured article should not be displayed in this list. Highest Priority Lowest Priority Monday, September 24, 2007

Zone Diagram

Information Architecture Principals

Magic Number Seven Perceived channel capacity of a number of human cognitive and perceptual tasks. George A. Miller Department of Psychology, Princeton University

Simon’s Law Hierarchical structures reduce complexity - the better you manage to provide users with a sense of visual hierarchy, the easier your content will be to perceive.

Progressive Disclosure Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone. Jakob Nielsen Nielsen Norman Group

The Knowledge Gap Increasing gap between higher and lower educated people Tichenor, Donohue and Olien University of Minnesota

Clear Calls to Action Draw the user to the goal of the page. Encourage the next action to be taken.

Use Patterns First, Innovate Last. Know the rules before you break them.

! The Wireframe

Wireframe

Part Four: Interaction & Dynamic Elements

Questions

Iz clickzable? Photo by Carol Stohs - http://www.ﬂickr.com/photos/carolmyra/362699219/

How long will this take? Photo by Kimblah - http://www.ﬂickr.com/photos/kimblahg/104059913/

What just happened? Photo by ThinkGeek - http://www.ﬂickr.com/photos/thinkgeekmonkeys/4032424725/

undo? Can I haz Photo by goodwin71 - http://www.ﬂickr.com/photos/85107706@N00/660586487/

Inputs

Process Flow

Wireframe

Interaction Principals

Consistency Interactions that are the same in principal should be consistent in behavior system wise. Be consistent with the user’s expectations.

Latency Reduction Allow for apparent quicker response times. Use AJAX, Cache information, etc. Anticipate the user’s next action.

Show State Always communicate what state the current interaction is at (active/inactive).

Do No Harm Allow users to be able to undo what they have done. Auto-save for the user so information is not lost. Repopulate form ﬁelds where appropriate.

! The Storyboard

Storyboard Manage Account Manage Account Manage Account Manage Account Manage Account Manage Account ! Rename account ! Rename account ! Rename account ! Rename account ! Rename account ! Rename account Home Checking Rename ! Stop check ! Stop check ! Stop check ! Stop check ! Stop check Use this form to place a stop check on a ! Order checks ! Order checks ! Order checks ! Order checks ! Stop check check that has been issued. Amount of the check will be credited back to your account Order new checks for this account? ! Order check card ! Order check card ! Order check card ! Order checks (more info) Order Checks Note: If your card was lost or stolen please ! Manage Statements ! Manage Statements ! Order check card Account #: ...4324 call 800-637-0852 to ensure deactivation. ! Order check card (more info) Paper Statements ! Download ! Manage Statements From Check #: To Check #: ! Manage Statements Reason: Damaged check card Go Paperless Select ﬁle format... ! Download Reason: Lost check ! Download Rush Delivery? Note: these changes will impact your Download Now Note you will be chaged a $45.00 fee for a savings account(s) as well. (more info) Note you will be chaged a $8.00 fee for each stop check order. (more info) rush delivery of a check card. (more info) ! Download Stop Check Charge to account: Home checking (5423) Order ! Order checks ! Order check card ! Manage Statements ! Manage Statements ! Download ! Download

! The Annotated Wireframe

Annotated Wireframe

Thank you!

Photo by Ariel Bo Bariel - http://www.ﬂickr.com/photos/15762702@N02/3056380801/ I haz question

Photo by Kirstie Shanley - http://www.ﬂickr.com/photos/kirstiecat/470689373/ I haz bookz

The Life Cycle of a Wireframe Nick Finck @nickf nick@blueﬂavor.com http://blueﬂavor.com

iz sleepy time Photo by Rasmus Rasmussen - http://www.ﬂickr.com/photos/theprint/3903655718/

The Life Cycle Of A Wireframe: LOL Cats Style

by Nick Finck on Mar 25, 2010

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