The commoditization and fragmentation of the ia community
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The commoditization and fragmentation of the ia community

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This session will be a open format discussion among IAs. ...

This session will be a open format discussion among IAs.

We, as information architects, stand at the crossroads of our profession as a whole. Down one road we see the looming fate of a fragmented industry struggling to stay alive among the politics and self importance need of the very individuals who give themselves the same title. At the end of this road is the fate of a entire profession defeating itself through the lack of clarity in its own message, a lack of value in its own offering, and through simply a lack of commitment by those within. Down the other road we see a unified community we active individuals helping others and a mutual respect for their fellow practitioners. We see a clear vision, a clear goal, and true value with a solid message. What path should we choose.

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The commoditization and fragmentation of the ia community The commoditization and fragmentation of the ia community Presentation Transcript

  • The Commoditization & Fragmentation of the IA Community Nick Finck April 9, 2010 IA Summit - Phoenix
  • WITH ROBO The Commoditization & TS Fragmentation of the IA Community Nick Finck April 9, 2010 IA Summit - Phoenix
  • Let’s do a quick survey
  • First, some Ground Rules
  • It is not all about you illustration by Joe Altreio
  • No need to place blame or be defensive illustration by Joe Altreio
  • Let’s not get into a debate about defining the damn thing illustration by Joe Altreio
  • We’re not going to solve everyone’s problem illustration by Joe Altreio
  • Now for the Questions
  • Do you feel loved as an IA? illustration by Joe Altreio
  • What are your challenges as an IA? illustration by Joe Altreio
  • What is the future of IA? illustration by Joe Altreio
  • How are we doing so far? illustration by Joe Altreio
  • Thank you!
  • Robot illustrations by Joe Altreio! JoeAlterio.com
  • nick@blueflavor.com illustration by Joe Altreio