Mobile Interaction Design & Strategy
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Mobile Interaction Design & Strategy

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Long-term mobile strategy for staying ahead of the curve...

Long-term mobile strategy for staying ahead of the curve

Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.

Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?

In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.

What will I get out of this session?
- Knowledge of techniques and methodologies for mobile IXD
- Knowledge of how context impacts the mobile user experience
- An understanding of how new technologies are changing mobile
- A sense of where mobile is headed

Who should attend?
- User experience professionals
- Interaction designers
- Product managers
- Marketing managers
- Others who want to learn about mobile IXD

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Mobile Interaction Design & Strategy Mobile Interaction Design & Strategy Presentation Transcript

  • Mobile Interaction DesignPresented by Nick Finck
  • About Me
    User Experience Evangelist
    Blink Interactive
    Personal Site
    NickFinck.com
    Twitter
    @nickf
    Nominated
    Seattle’s sexiest geek
    Photo by Jeff Croft - http://bit.ly/g0hPil
  • Twitter hashtag: #MobileIXD
  • Overview
    Tools
    Methodology
    What’s next
    Strategy
    Q&A
  • You’re just a tool
  • “Sketching is a low fidelity way
    to quickly iterate on design.”
  • Sketching
    KC Oh sketches
    Brandon Ewoldt sketches
    Michael Angeles sketches
    Anthony Armendariz sketches
  • Sketching Stencils
    Design Commission iPhone Stencil
    Design Commission Android Stencil
    Design Commission iPad Stencil
    Design Commission Website Stencil
  • Sketching Pads
    Design Commission iPhone Sketch Pad
    Design Commission iPad Sketch Pad
  • “Wireframesare simply a tool
    for communicatingdesign
    decisions.”
  • Wireframes
    Nick Finck wireframes
    Paul Trow wireframes
    James Yoon wireframes
    Annie Fang wireframes
  • Wireframe Software
    OmniGroupOmniGraffle
    Microsoft Visio
    Axure RP
    ProtoShare
  • Wireframe Stencils
    Konigi Wireframe Stencil
    MarlinMobile Android Wireframe Stencil
    Theresa Neil iPhone Wireframe Stencil
    Cvilly Touch Gesture Reference
  • “Prototypes are a quick and
    easy way to show intended
    design behavior.”
  • Prototyping
    RodolpheCourtier Paper Prototype
    NPR Paper Prototype
    Braman, Lau, & Nomikos Paper Prototype
    Notepod Paper Prototype
  • “So get yourself some paper
    & duct tape, and go build
    something freak’n cool.”
  • A word about methodology
  • We worry about browsers, code, OSs,…
  • …and what is a mobile platform.
  • Who cares!
  • Besides, Tablets are really just PADDs.
  • …No, really!
  • Observe how people use it!
  • “Testing with userstakes the
    guesswork out of projects.”
  • People don’t care about the tech!
  • “The best thing a mobile
    interaction designer can do is
    observe human behavior.”
  • A little story about touch-screens
  • What’s going to broadside us?
  • Gestural Interface
    Oblong’s G-Speak gestural interface
  • Wearable
    MIT Media Lab’s Sixth Sense wearable gestural interface
  • Foldable
    Kyocera’s concept foldable phone
  • Flexible
    Skiff Reader "Metal Foil" touchscreen display
  • Paper-Thin
    Human Media Lab at Queen’s University’s prototype electronic paper phone
  • Let’s talk strategy
  • “We can't solve problems by
    using the same kind of
    thinking we used when we
    created them.”
    - Albert Einstein
  • Throw away the mobile strategy.
  • “In the end it’s not your mobile
    web strategy or app-store
    strategy. It’s just plain strategy.”
    - Josh Clark, UX-Lx, May 2011
  • Not everyone’s boss is David Brent
  • …They are more like Neil Godwin.
  • Show them the evidence.
  • Thank You
  • Questions
  • Follow-up questions
    Consulting: BlinkInteractive.com
    Personal: NickFinck.com
    Email: nick@blinkinteractive.com
    Twitter: @nickf