Omnigraffle and Balsamiq by Eldridge Dubleday

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A summary of the pros and cons of Omnigraffle and Balsamiq by Eldrige Doubleday (Sr. User Experience Architect at Sears Holdings Corporate)

A summary of the pros and cons of Omnigraffle and Balsamiq by Eldrige Doubleday (Sr. User Experience Architect at Sears Holdings Corporate)

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  • 1. Omnigraffle and Balsamiq Mockups or: Finding the right tools to get the job done right. Eldridge Doubleday Sr User Experience Architect
  • 2. IXDATools of the trade - A rose by any other name...First, we as designers, are more than the sum of our artifacts...Eldridge Doubleday - Sears Holdings Corporation
  • 3. IXDAOmnigraffle and Balsamiq - Introduction What is it good for? Diagrams Flowcharts Wireframes Concept Models Sketches (yes, sketches!) And more.... What is it good for? Sketches Flowcharts Concept Models And some super surprises...Eldridge Doubleday - Sears Holdings Corporation
  • 4. IXDAOmnigraffle - UI Inspectors - Manipulate objects Stencils - Predefined objects Toolbar - Drawing Tools, etc Manage Canvases and Layers WorkspaceEldridge Doubleday - Sears Holdings Corporation
  • 5. IXDAOmnigraffle - The Good...Integrated auto-align and snap features Document management - canvas/layer Asset management - copy everything from based structure allows for easy images to spreadsheet data directly into your management of large documents document (Sure, as pics, but, you know...)Integrated auto-spacing and duplication Date August 2011 Clicks September 2011 Clicks October 2011 Clicks November 2011 Clicks December 2011 Clicks Aug-Dec 2011 Clicks Store Locator 2.508% 805757.00 2.424% 1023708.00 2.120% 720541.00 1.726% 886316.00 1.870% 1369556.00 !"#$%& !"#$"%"&## Email Savings 0.103% 33203.00 0.121% 51140.00 0.131% 44551.00 0.134% 68647.00 0.152% 111310.00 #"%%& #""$(&## Customer Service 0.277% 89020.00 0.345% 145726.00 0.365% 123912.00 0.286% 147099.00 0.322% 235991.00 #"%(& %!(%!"&## Check My Order Status 0.241% 77321.00 0.278% 117312.00 0.343% 116406.00 0.275% 141065.00 0.388% 284083.00 #"%$& %)("%&## Children Privacy Policy 0.001% 286.00 0.001% 428.00 0.001% 504.00 0.001% 682.00 0.001% 965.00 #"##& *")$&## Contact Us 0.123% 39596.00 0.131% 55349.00 0.125% 42356.00 0.113% 58223.00 0.144% 105108.00 #"!)& ##)*&## Order Fulfillment 0.024% 7863.00 0.027% 11393.00 0.026% 8788.00 0.025% 12982.00 0.042% 31111.00 #"#%& %*(%&## Price Match Plus 0.016% 5260.00 0.015% 6543.00 0.014% 4913.00 0.016% 8378.00 0.017% 12133.00 #"#$& %**%&## Pricing Policy 0.003% 1124.00 0.004% 1695.00 0.003% 1186.00 0.003% 1726.00 0.003% 2231.00 #"##%& %+)*&## Privacy Policy 0.002% 501.00 0.002% 768.00 0.002% 548.00 0.001% 366.00 0.001% 543.00 #"##& *%*)&## Product Recalls 0.003% 1022.00 0.003% 1473.00 0.004% 1284.00 0.003% 1331.00 0.002% 1823.00 #"##%& )+&## Protection Agreements 0.001% 173.00 0.001% 455.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& )*"&## Recycling 0.002% 525.00 0.002% 821.00 0.002% 627.00 0.001% 718.00 0.001% 972.00 #"##!& ))&## Rescheduling Delivery 0.008% 2582.00 0.010% 4121.00 0.009% 3002.00 0.008% 3891.00 0.010% 7524.00 #"##)& *((*#&## Return and Cancellations 0.025% 8011.00 0.027% 11358.00 0.027% 9045.00 0.027% 13877.00 0.040% 29631.00 #"#%& %(+**&## Return or Exchange in 5 0.012% 3737.00 0.013% 5302.00 0.012% 3921.00 0.010% 5243.00 0.018% 13021.00 #"#%& (**!&## Secure Transactions 0.002% 803.00 0.003% 1415.00 0.003% 1021.00 0.002% 1192.00 0.003% 1879.00 #"##%& )(#&## Terms of Service 0.004% 1157.00 0.004% 1840.00 0.005% 1605.00 0.004% 1840.00 0.004% 2641.00 #"##*& +#"&## View My Order History 0.043% 13943.00 0.049% 20526.00 0.048% 16242.00 0.043% 22118.00 0.068% 49574.00 #"#+%& (**!#&## Warranty Information 0.016% 5164.00 0.018% 7555.00 0.017% 5731.00 0.011% 5801.00 0.011% 8153.00 #"#*& *!#!&## Website Feedback 0.003% 870.00 0.003% 1310.00 0.003% 1005.00 0.002% 1274.00 0.003% 2432.00 #"##%& )"+(&## Sears Credit Cards Apply Now 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.247% 127006.00 0.301% 220178.00 #"*)& !%("!&## Credit Offers 0.249% 79961.00 0.349% 147311.00 0.376% 127696.00 0.162% 83104.00 0.121% 88794.00 #"!!$& $*)"))&## Pay Bill 2.513% 807281.00 3.014% 1272733.00 3.156% 1072495.00 2.096% 1076746.00 1.997% 1462618.00 !"***& $)+("%&## Sign In 0.786% 252380.00 0.904% 381942.00 1.031% 350333.00 0.988% 507605.00 1.295% 948221.00 "#*(& *!!#!"(&## Logout 0.318% 102202.00 0.370% 156430.00 0.401% 136243.00 0.399% 204769.00 0.509% 372692.00 #"*,& +%*)&## Register 0.153% 49195.00 0.183% 77258.00 0.203% 69152.00 0.201% 103243.00 0.237% 173476.00 #"!#%& !%**!&## Search 38.861% 12485490.00 39.268% 16582683.00 33.265% 11305035.00 32.738% 16814505.00 36.661% 26847775.00 %$"#,,& "!#$!""&## Facebook Connect 0.557% 178990.00 0.458% 193502.00 0.422% 143580.00 0.364% 187193.00 0.389% 284964.00 #"*!*& +""**+&## Disconnect 0.001% 316.00 0.001% 630.00 0.003% 857.00 0.001% 463.00 0.001% 528.00 #"##& *%+!&## Suggestions 0.000% 141.00 0.001% 242.00 0.001% 271.00 0.000% 142.00 0.000% 209.00 #"###& (##$&## My Profile 0.292% 93697.00 0.351% 148424.00 0.365% 124208.00 0.388% 199318.00 0.467% 342177.00 #"%)#& +#%"*!&## My Info 0.052% 16606.00 0.050% 21265.00 0.051% 17470.00 0.046% 23664.00 0.055% 40154.00 #"#+& ((+($+&## My Order Center 0.127% 40715.00 0.121% 51289.00 0.137% 46654.00 0.139% 71314.00 0.216% 158214.00 #"+(& )"(")&## My Recommendations 0.004% 1278.00 0.006% 2342.00 0.006% 2054.00 0.005% 2547.00 0.006% 4265.00 #"##+& (*!")&## SYWR 0.023% 7380.00 0.030% 12627.00 0.030% 10177.00 0.031% 15743.00 0.047% 34744.00 #"#%+& "#)%(&## My Lists 0.135% 43376.00 0.153% 64649.00 0.161% 54756.00 0.165% 84743.00 0.177% 129862.00 #"$!& %%")&## Shopping Cart 2.940% 944564.00 3.462% 1462095.00 3.466% 1177951.00 4.289% 2202952.00 5.148% 3769901.00 *"#%& +$$%!)&## New Local Ad 1.274% 409454.00 2.039% 861104.00 2.370% 805463.00 1.901% 976228.00 1.671% 1223638.00 "(%$& !*%$""%&## Deals Appliance Deals 0.000% 0.00 0.158% 66560.00 0.261% 88579.00 0.243% 125043.00 0.182% 133486.00 #",(& !())"&## Deal of the Day 0.627% 201382.00 0.672% 283877.00 0.650% 220960.00 0.791% 406454.00 0.867% 634956.00 #",+#& (%!%)*+&## Email Specials 0.089% 28621.00 0.093% 39158.00 0.065% 22099.00 0.057% 29471.00 0.067% 49191.00 #"#,!& ()"$!#&## Flash Deals 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.139% 101603.00 #"#**& (#()#&## Free Shipping 0.053% 16945.00 0.058% 24371.00 0.053% 18085.00 0.046% 23846.00 0.065% 47788.00 #"#+$& ((#$&## Local Ad 0.007% 2196.00 0.010% 4046.00 0.000% 3.00 0.000% 0.00 0.000% 0.00 #"##%& )*!$&## Marketplace Deals 0.000% 0.00 0.000% 0.00 0.042% 14104.00 0.066% 33838.00 0.068% 49742.00 #"#*!& +%)"!&## Outlet Stores 0.008% 2631.00 0.014% 5725.00 0.000% 0.00 0.000% 2.00 0.000% 0.00 #"##*& "$"&## Gifts & Registry Gift Cards 0.036% 11701.00 0.040% 17038.00 0.037% 12662.00 0.038% 19567.00 0.063% 46313.00 #"#*$& (#%*"(&## Gift Registry 0.207% 66626.00 0.199% 84130.00 0.147% 49862.00 0.089% 45807.00 0.061% 44779.00 #"!+& *+(*#!&## Gifts 0.034% 10816.00 0.063% 26659.00 0.071% 24219.00 0.072% 37223.00 0.094% 69058.00 #"#,!& ()%+%$&## Give Together 0.005% 1523.00 0.008% 3265.00 0.006% 1942.00 0.006% 3151.00 0.007% 5043.00 #"##$& (!+*!&## My Lists 0.001% 216.00 0.001% 332.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $!"&## Shop for Gifts 0.001% 393.00 0.001% 410.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& "#&## Services Automotive 0.080% 25679.00 0.096% 40482.00 0.086% 29308.00 0.051% 26233.00 0.047% 34603.00 #"#$,& ($)#$&## Cleaning 0.015% 4775.00 0.020% 8483.00 0.019% 6545.00 0.017% 8705.00 0.014% 10583.00 #"#,& +#+(&## Home Improvement 0.016% 4982.00 0.017% 7356.00 0.014% 4597.00 0.010% 5090.00 0.009% 6240.00 #"#!& *"*)$&## Installation 0.028% 9019.00 0.036% 15061.00 0.030% 10107.00 0.024% 12190.00 0.023% 16665.00 #"#!,& )#!*&## Layaway 0.006% 1842.00 0.010% 4408.00 0.000% 3.00 0.000% 0.00 0.000% 0.00 #"##%& )*$&## My scheduled services 0.001% 193.00 0.001% 397.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $+#&## Shopping Guidance Optical 0.073% 23426.00 0.058% 24568.00 0.049% 16580.00 0.029% 14769.00 0.026% 18842.00 #"#*!& +"("$&## Parts Direct 0.207% 66437.00 0.245% 103490.00 0.198% 67453.00 0.126% 64887.00 0.107% 78651.00 #"$*& "#+("&## Portrait Studio 0.103% 33065.00 0.126% 53258.00 0.133% 45114.00 0.128% 65701.00 0.119% 87111.00 #"!!& *"!*!+&## Repair 0.096% 30788.00 0.122% 51563.00 0.105% 35630.00 0.070% 35713.00 0.059% 43335.00 #"#(+& (+%#*+&## Blue Crew HQ 0.009% 3050.00 0.001% 583.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"##!& )&## Life Handbooks 0.011% 3459.00 0.020% 8238.00 0.024% 8302.00 0.021% 10719.00 0.020% 14310.00 #"#)& !$#*"&## Manage My Life 0.027% 8661.00 0.030% 12840.00 0.029% 9691.00 0.027% 13760.00 0.026% 18810.00 #"#!,& )%)*&## mygofer 0.001% 227.00 0.001% 333.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $)#&## Personal Shopper 0.020% 6461.00 0.023% 9630.00 0.022% 7413.00 0.019% 9937.00 0.022% 16235.00 #"#!& !+)%)&## Sears Buzz 0.008% 2415.00 0.009% 4009.00 0.009% 2987.00 0.008% 4277.00 0.011% 7932.00 #"##)& *()*#&## Sears Catalogs 0.042% 13427.00 0.052% 21918.00 0.058% 19794.00 0.053% 27085.00 0.043% 31419.00 #"#*)& (()!&## En Espanol-Global Header 0.129% 41503.00 0.133% 55997.00 0.134% 45697.00 0.137% 70115.00 0.127% 93192.00 #"%!& #)$#!&## Share Delicious 0.001% 192.00 0.000% 118.00 0.000% 144.00 0.000% 104.00 0.000% 153.00 #"###%#+& %((&## Email 0.050% 16149.00 0.058% 24401.00 0.053% 18120.00 0.045% 23058.00 0.052% 38346.00 #"#+!& (*##%!&## Facebook 0.005% 1628.00 0.006% 2621.00 0.005% 1723.00 0.004% 2242.00 0.005% 3441.00 #"##+& (()$$&## Twitter 0.000% 105.00 0.000% 182.00 0.000% 101.00 0.000% 223.00 0.000% 233.00 #"###%$& "!!&## Give Feedback 0.064% 20696.00 0.077% 32607.00 0.083% 28224.00 0.069% 35646.00 0.070% 50928.00 #"#,!& ()"(#(&##Eldridge Doubleday - Sears Holdings Corporation
  • 6. IXDAOmnigraffle - The Great...Community resourcesStencils, stencils, and more stencils. Allows for creation of higher-fidelitywireframes and concepts more quickly.Eldridge Doubleday - Sears Holdings Corporation
  • 7. IXDAOmnigraffle - The Bad...Inspectors - Robust yet oddly configured - no customization Compatibility - Visio/Omnigraffle conversions are not as seamless (or painless) as they could beFile format options, although easily remedied, are notimmediately intuitiveEldridge Doubleday - Sears Holdings Corporation
  • 8. IXDAOmnigraffle - ExamplesDiagramming ScenariosWireframingEldridge Doubleday - Sears Holdings Corporation
  • 9. IXDAOmnigraffle and Balsamiq - Introduction What is it good for? Diagrams Flowcharts Wireframes Concept Models Sketches (yes, sketches!) And more.... What is it good for? Sketches Flowcharts Concept Models And some super surprises...Eldridge Doubleday - Sears Holdings Corporation
  • 10. IXDABalsamiq Mockups - UI Toolbar - Editing Tools, etc Objects - Predefined/Sortable Workspace Mockup ManagementEldridge Doubleday - Sears Holdings Corporation
  • 11. IXDABalsamiq Mockups - The Good...All about FIDELITY! Quick and easy to use.Sketchy-styled shapes and controls bring a low-fidelity Predefined objects and drag/drop interface both make it easy tofeeling without sacrificing detail. produce quick mockups on the fly.Eldridge Doubleday - Sears Holdings Corporation
  • 12. IXDABalsamiq Mockups - The Bad...Forget big documents. No canvases, layers, foregrounds or Quicky UI. Buggy controls. HATES complex mocks withbackgrounds. Multiple mockups required, which can make multiple groups of objects.multi-page mocks a chore.Eldridge Doubleday - Sears Holdings Corporation
  • 13. IXDABalsamiq Mockups - ExamplesExamplesEldridge Doubleday - Sears Holdings Corporation