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Why #littlebigdetails Matter and What You Should Do About Them
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Why #littlebigdetails Matter and What You Should Do About Them

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The audience, structure and often the design of university websites are 90% the same (for the most part). Although your website is probably not the sole reason students enroll, it can be a detractor. …

The audience, structure and often the design of university websites are 90% the same (for the most part). Although your website is probably not the sole reason students enroll, it can be a detractor. The difference between a regular site and a rememberable one is the #littlebigdetails. A lot of time is spent on the “big details” of a website, like the centerpiece image, and things that everyone expects, frankly the easy decisions. The harder, but more memorable, are the little details that make a big difference in your user's experience. Learn why these details make such a large impact and how to take a step back to discover how to add a little joy to your user experience.

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  • 1. @nickdenardis #psuweb13#littlebigdetailsWhat and why they matter.
  • 2. @nickdenardis #psuweb13@nickdenardis
  • 3. @nickdenardis #psuweb13Associate Director of Web CommunicationsWayne State Universitywayne.eduHost of EDU Checkupeducheckup.comCurator of EDU Snippitsedusnippits.comNick DeNardis
  • 4. @nickdenardis #psuweb13Same. Same. Same.Higher Education Websites
  • 5. @nickdenardis #psuweb13NameSearchGirls under treesNavigationPromotionNews Events
  • 6. @nickdenardis #psuweb13NameSearchGirls under treesNavigationPromotionNews Events
  • 7. @nickdenardis #psuweb13NameSearchGirls under treesNavigationPromotionNews EventsImpact statement
  • 8. @nickdenardis #psuweb13Outliers
  • 9. @nickdenardis #psuweb13nd.edu
  • 10. @nickdenardis #psuweb13georgetown.edu
  • 11. @nickdenardis #psuweb13drew.edu
  • 12. @nickdenardis #psuweb13ProgramsAdmissionsApplyFinancial AidClass Schedule
  • 13. @nickdenardis #psuweb13You are your websiteIntrigue your visitors, don’t put them o.
  • 14. @nickdenardis #psuweb13Source: Noel-LevitzImpression of your website
  • 15. @nickdenardis #psuweb13Customizing your site is hard(especially in highered)
  • 16. @nickdenardis #psuweb13Highered suers from• Lack of ‘product’ champions• Limited time/budget• CMS’s...• Decentralization/Centralization struggle• RFP/Committee fatigue• Innovation paralysis
  • 17. @nickdenardis #psuweb13“Not all of us can do greatthings. But we can do smallthings with great love.”~ Mother Teresa
  • 18. @nickdenardis #psuweb13Everything Matters
  • 19. @nickdenardis #psuweb13Details(medium sized ones)
  • 20. @nickdenardis #psuweb13Auto Correct
  • 21. @nickdenardis #psuweb13Nifty interfacesumd.edu
  • 22. @nickdenardis #psuweb13Little Details
  • 23. @nickdenardis #psuweb13earlham.edu
  • 24. @nickdenardis #psuweb13admission.universityofcalifornia.edu
  • 25. @nickdenardis #psuweb13twitter.com
  • 26. @nickdenardis #psuweb13
  • 27. @nickdenardis #psuweb13Little Big Details
  • 28. @nickdenardis #psuweb13So what are they?Not apparentUseful to the userSolves a problem“Hey, did you know..”?
  • 29. @nickdenardis #psuweb13Pure Utility
  • 30. @nickdenardis #psuweb13basecamp.com
  • 31. @nickdenardis #psuweb13
  • 32. @nickdenardis #psuweb13siu.edu
  • 33. @nickdenardis #psuweb13Justifying the time
  • 34. @nickdenardis #psuweb13GA Event Tracking_trackEvent(category, action, opt_label,opt_value, opt_noninteraction)_trackEvent(‘littlebigdetail’, ‘moved-click’, ‘Future Students’)
  • 35. @nickdenardis #psuweb13
  • 36. @nickdenardis #psuweb13Added Value
  • 37. @nickdenardis #psuweb13reddit.com
  • 38. @nickdenardis #psuweb13
  • 39. @nickdenardis #psuweb13
  • 40. @nickdenardis #psuweb13
  • 41. @nickdenardis #psuweb13oc.edu/admissions/undergraduate/
  • 42. @nickdenardis #psuweb13oc.edu/admissions/undergraduate/
  • 43. @nickdenardis #psuweb13vfs.com
  • 44. @nickdenardis #psuweb13givingto.msu.edu
  • 45. @nickdenardis #psuweb13Hidden Feature
  • 46. @nickdenardis #psuweb13snhu.eduhttp://j.mp/11JHfxW
  • 47. @nickdenardis #psuweb13soundcloud.com
  • 48. @nickdenardis #psuweb13lafayette.edu
  • 49. @nickdenardis #psuweb13Creating a #littlebigdetail
  • 50. @nickdenardis #psuweb13RulesYour website must work firstNo A/B test you can useWon’t get you an awardPut a smile on someone’s face
  • 51. @nickdenardis #psuweb13Step 1:Eat your own dog food
  • 52. @nickdenardis #psuweb13
  • 53. @nickdenardis #psuweb13
  • 54. @nickdenardis #psuweb13Step 2:Watch users and find patterns
  • 55. @nickdenardis #psuweb13
  • 56. @nickdenardis #psuweb13
  • 57. @nickdenardis #psuweb13
  • 58. @nickdenardis #psuweb13Step 3:Solve the problem, track it
  • 59. @nickdenardis #psuweb13visitedconnect.wayne.edu?NoYesmailto:user@wayne.eduhttps://connect.wayne.edu/zimbra/?view=compose&to=user@wayne.edu
  • 60. @nickdenardis #psuweb13Step 4:Profit.
  • 61. @nickdenardis #psuweb13Resources• http://littlebigdetails.com/• http://uxporn.uxpin.com/• http://www.flickr.com/groups/microcopy/• http://edusnippits.com/• http://sixux.com/
  • 62. @nickdenardis #psuweb13Thank youspeakerdeck.com/nickdenardis