Producing a mobile presence. Timeline: Yesterday...

Producing a mobile presence. Timeline: Yesterday.http://www.ﬂickr.com/photos/whisperwolf/4487009765/ @nickdenardis / #psuweb12

Nick DeNardisAssociate Director of Web Communicationsat Wayne State Universityhttp://wayne.edu/Host of EDU Checkuphttp://educheckup.com/Curator of EDU Snippitshttp://edusnippits.com/Writer for .eduGuruhttp://doteduguru.com/

Mobile Truths

Not going anywhere 1,450,000 devices per day 371,000 births per day

Not going anywhere 4x 1,450,000 devices per day 371,000 births per day

Already behind

0%18Already behind

Not a fluke

Choices

Bored Local Microtask

Web approach Make existing pages mobile friendly Create a completely separate mobile presenceApp approach Single codebase, multiple builds Completely native, multiple codebases

Separate Mobile Advantage DisadvantageStart from scratchFocus on important elementsDoesn’t impact current siteDuplicate InformationMissing contentMissing features

Integrated Mobile Advantage DisadvantagePublish once modelSingle URL for all contentAll features/content still availableOverabundance of contentMore difﬁcult/time consuming to setupStuck with existing architecture

AppsDo you need hardware access?Camera supportImage/ﬁle uploadAccess to things the browser can’t?Precise GPSHigh memory need?Who is the audience?Do you have time/resources?

Your choice• Time• Cost• Staff skill/availability• Web publishing environment• What can you directly edit? Let’s ignore apps for the moment.

Media QueriesSeparate style sheets <link rel="stylesheet" type="text/css" media="screen” href="desktop.css" /> <link rel="stylesheet" type="text/css" media="screen and (max-device-width: 480px)" href="mobile.css" /> Inherited<link rel="stylesheet" type="text/css" media="screen” href="main.css" />@media screen and (max-device-width: 480px) { .column { float: none; }} http://www.w3.org/TR/css3-mediaqueries/

Things to considerText sizeElement positioningImage sizeTouchHTTP optimization

Media Queries• Requires a lot of planning• HTML/CSS Bloat• Image resizing• Large amounts of extra bandwidth• CPU & Memory usage on resizing• “Hiding” images waste bandwidth• No way to get to “desktop” version• More code = more maintenance time

Separate Mobile Presence

• jQTouch http://jqtouch.com/• jQuery Mobile http://jquerymobile.com/• Sencha Touch http://www.sencha.com/products/touch• Molly Project http://mollyproject.org/• Mobile Web OSP http://mobilewebosp.pbworks.com• Kurogo http://modolabs.com/kurogo-mobile-platform.php

http://www.markus-falk.com/mobile-frameworks-comparison-chart/

jQTouch• Created in 2009• UI looks like iOS• Works best with Webkit• Based on jQuery or Zepto.js• Easiest to setup• Free

jQuery Mobile• Created in 2010• UI is consistent• Cross-browser support is great• Performance is “good”• Easiest after jQTouch• ThemeRoller• Free

Sencha Touch• Custom API framework• Pure Javascript API• UI is more native• Great cross-browser• Even better performance• Steep learning curve• Free, but paid support

Molly Project• Custom API framework• Built in functions out of the box• UI is custom• Works on any mobile device• Has speciﬁc server requirements to setup• Free

Mobile OSP• Created by Dave Olsen• Hybrid approach• Great cross browser support• Good performance• Built in functionality out of the box• Highered focused• Free

Kurogo

Clean slate in 15 mins

m.institution.edu

Customization

Mobile OSP• Download from GitHub https://github.com/dmolsen/MIT-Mobile-Web• Unzip to m.institution.edu• Requirements: • Apache 2+ • PHP 5.1+ • MySQL (optional)

Mobile OSP Config• Open the root folder of your install• Copy config.gen.copy.inc.php to config.gen.inc.php’• Open config.gen.inc.php and start customizing• Complete Documentation: http://mobilewebosp.pbworks.com/

Low hanging fruit• Useful on the go • Useful in general• Phone numbers• Directory information • Degree List• Today’s events • Request for Information form• Today’s news • Social Links• Weather• Emergency messaging • Recent photos

The tough stuff (but worth it)• These will keep them coming back• Campus map• Bus/Shuttle routes (real time)• Parking availability• Computer/Lab availability• Grades• Class Schedule• Athletics

Authentication• Make it optional• Added value• “Exclusive” content• Actions tie to CRM• Ensure security

Edge cases• Single data source• Data access for mobile• API• Low Bandwidth• No Bandwidth• Plan for resumability• State checking is a must

The API runs the show

REST and CRUDGET request to /api/news – List all newsGET request to /api/news/1 – Info for news with ID of 1POST request to /api/news – Create new newsPUT request to /api/news/1 – Update news with ID of 1DELETE request to /api/news/1 – Delete news with IDof 1

API Resources• RESTful• MVC• CakePHP• Rudy on Rails• Integrates in to existing data structuresOutput: JSON not XML

Think context

Landing pages

Mobile/desktop detection• Detector http://detector.dmolsen.com/• Detect Mobile http://detectmobilebrowsers.mobi/• PHP Mobile Detect http://code.google.com/p/php-mobile- detect/

ua-parser-php

Analytics• Track more than page hits• Use the same analytics account for app• Create the ﬁlter right away to segment• Pay attention• Time on site/app• Visitor ﬂow• Exit pages

Visitor Flow

Making it an app• http://phonegap.com

• Determine how your users currently access your website• Determine what you can change on a consistent basis• What low hanging fruit can you offer immediately?• Is a full app or separate website required?• Use a framework that aligns with your long term strategy

• Create or tap in to a single source API• Track users and goals from the beginning with the same account• Create a marketing landing page• Ensure all authentication security is in place• Determine plans for expansion & how to announce new features

Questions? Don’t be shy.

Thank You @nickdenardis nick.denardis@gmail.com http://nickdenardis.com/http://slideshare.net/nickdenardis

http://andrewcareaga.wordpress.com	939
http://eduniverse.org	24
http://www.twylah.com	5
http://www.eduniverse.org	2
http://bitly.com	2
http://s0.wp.com	1

Producing a mobile presence. Timeline: Yesterday...

by Nick DeNardis

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 973

Statistics