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New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
New Communication Tools
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New Communication Tools

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A presentation that I gave to the Wayne State University presidents cabinet about new communication tools and how we are using them at the university.

A presentation that I gave to the Wayne State University presidents cabinet about new communication tools and how we are using them at the university.

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Transcript

  • 1. New Communication Tools Nick DeNardis Associate Director of Web Communications mac.wayne.edu January, 15, 2009
  • 2. Overview • Not just about talking at consumers • Give consumers a reason to participate • Listening to and joining the conversation • Resisting the temptation to sell, sell, sell • Don't control, let it go • Embrace experimentation • Patience mac.wayne.edu January, 15, 2009
  • 3. Don't just talk at consumers • Work with them throughout the marketing process • Its about caring to know your current and prospective students • Its about wanting your current and prospective students to know you • Participation mac.wayne.edu January, 15, 2009
  • 4. Degrees of Participation • Observing • Searching 3.Conversing • Connecting • Creating 6.Controlling mac.wayne.edu January, 15, 2009
  • 5. Give consumers a reason to participate • Putting up a splash page is not enough • Pushing out news updates (or sports) is not enough • Every community takes nurturing • Content must add value mac.wayne.edu January, 15, 2009
  • 6. The conversation is not on your pages • Facebook (600,000 new sign ups per day) • Twitter (Growth Chart) • LinkedIn • Social Media Firehose (Link) • Listen in, you might be surprised, people don’t hold back. This is THEIR platform. mac.wayne.edu January, 15, 2009
  • 7. Trust is what you are selling • Transparency is key • When asked who is the one behind the mask, we tell them. • Word spreads fast. Very Fast. mac.wayne.edu January, 15, 2009
  • 8. Don’t control, let it go The story of http://twitter.com/waynestateuniv mac.wayne.edu January, 15, 2009
  • 9. Embrace experimentation • No “right” or “wrong” way • If anyone claims to have figured it out they are wrong • It’s about keeping a head of the pack • Every day there is a new tool • Remember Facebook at one time had less than 1000 users. mac.wayne.edu January, 15, 2009
  • 10. Patience • Not every effort is going to result in a huge amount of success, you cannot expect it • Every effort does build momentum • Success will come in time mac.wayne.edu January, 15, 2009
  • 11. What we learned • Listen in • Talk and respond to customers • Content is king, always give value • Let real users add real content • Experiment • Did I mention the only cost for all of this has been time? mac.wayne.edu January, 15, 2009
  • 12. Sites • http://twitter.com/waynestate • http://twitter.com/wordwarriors • http://www.facebook.com/pages/Detroit-MI/Wayne-State-University/25794202967 • http://wcs.wayne.edu/blog/ • http://digg.com/ • http://www.youtube.com/user/WayneStateUniversity • http://delicious.com/waynestate • http://flickr.com/photos/waynestateuniversity • http://friendfeed.com/waynestate mac.wayne.edu January, 15, 2009

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